The Multipreneurship guy

I run a succesful 8 figure multipreneur empire. Anonymous so I can be 100% honest. If I can do it, so can you. Follow along to learn.

[The Multipreneurship guy @MultipreneurGuy]

I used to run an agency.

I loved the money. I hated the lifestyle.

I was 25 and looked 52.

I know they call it a lifestyle business.

But when you have clients DMing you like there is no tomorrow, it's a difficult life.

I met someone at an ecommerce dinner in LA.

His intro... "I run 12 agencies and love it. I make $1m of profit per month".

I GASPED.

How the hell can this happen.

Here I was running an agency and would do anything for a 25th hour in a day.

And this guy has 12x the headaches I have but looks like he just came out of a GQ ad.

So I asked him:

How do you do it?

He mentioned one sentence to me and I'll never forget it:

" Be an owner, not an operator"

He kept going:

"As soon as you figure that out, you'll like any business. Doesn't matter what it is".

Damn. He was right.

So many of us are building businesses, not building portfolios.

Too many of us are entreprenurs, not multipreneurs.

We're founders, not funders.

That was the beginning of my multipreneur journey....

Follow along @MultipreneurGuy if this resonated...

[The Multipreneurship guy @MultipreneurGuy]

The first rule of multipreneurship:

1. Hire operators
2. Don't call them operators

An operator doesn't like to be called an operator, ever.

[The Multipreneurship guy @MultipreneurGuy]

Just chatted with a 24-year-old running three startups. In my lingo, that's 'multipreneurship'. In plain English, he's wildly passionate.

One's an AI venture, another's in sustainable fashion, and the third is an app nudging you to call your mom (I'm already a fan).

Here’s the twist: he sleeps like a log. His secret? 'Hire operators.

I focus on vision; they manage the chaos. Diversify your dreams, but don’t try to micromanage them.'

This isn’t about burning candles at both ends. It’s strategic, like a chess grandmaster playing three boards at once.

Lesson from this? If your heart's set on multiple dreams, chase them.

Just make sure you're not the only one running.

Bring in the right people, so you can dream big and sleep well.

Turns out, you can build empires and catch Z's.

---

Follow me @MultipreneurGuy for more insights on the multipreneur movement

[The Multipreneurship guy @MultipreneurGuy]

Solopreneurship is cool until you want to take a vacation.

[The Multipreneurship guy @MultipreneurGuy]

2020-2022: HODL

2023-2025: Holding companies

[The Multipreneurship guy @MultipreneurGuy]

Multipreneurship 101:

Here's my multipreneur playbook:

1. Asset Acquisition: Seek out businesses to acquire. Your goal? Dive deep rather than wide.

2. Financial Metrics Matter: Aim for acquisitions with 3-4x EBITDA. This sweet spot ensures your equity returns are intriguing, especially when leveraging.

3. Operational Efficiency: The strategy shines when the businesses in your portfolio are sizable enough for you to appoint a dedicated operator for each. It's not just about buying; it's about efficient management so you can focus on growth of the portfolio.

4. Valuation Vigilance: Know the worth of what you're buying and stick to your valuation principles. In the game of acquisitions, discipline can be your competitive edge.

5. Cash Flow Creation: The endgame? Building a robust cash-flow machine. It's not just about collecting businesses; it's about creating sustainable, profitable streams.

6. Diversification within a category not multiple categories

The best multipreneurs focus on 1 category over many sectors.

Because mastering one category is vastly more efficient than grappling with 10.

I think of multipreneurship as mini private equity.

It fires me up.

For more pearls of wisdom on the multipreneur journey, give a follow to @MultipreneurGuy .

Dive in, learn, and build multiples.

[The Multipreneurship guy @MultipreneurGuy]

It struck me today, meeting a worn-out solopreneur, how there's this narrative pushing us to drop the 9-5 and become solopreneurs ASAP.

It's like everyone's aiming to get off the assembly line only to be the whole factory themselves. It's BS!

The "solopreneur" dream can turn into a nightmare fast

1. The Freedom Flight: You toss the 9-5 shackles. The world is your entrepreneurial oyster. Every decision, every win, and loss - it's all on you.

2. The Sweet Spot: Initial days are like the honeymoon phase. Every email ping of a sale, every new follower – it's a rush.

3. The Bottleneck Breakdown: Then, the glitches start. You're swamped. Orders pile up, marketing needs a revamp, and the 'one-man-show' starts to creak under pressure.

But there is good news...

Multipreneurship is what I call solopreneurship 2.0

Multipreneurship 101:

- More than Multi-tasking: This isn't about juggling multiple businesses like a circus act. It’s strategy.

Maybe you’re running a blog, while also investing in a sustainable product line and spinning up an agency.

- Build Bridges, Not Walls: Go beyond being a solo act. Hire an expert for marketing, partner with supply chain pros, and maybe, just maybe, find a co-founder whose strengths plug your weaknesses.

- Sustainability and Scale: Implement systems.

Whether it’s automating your sales funnel, or having teams manage different projects, the idea is growth without the chaos.

Here's how I think of multipreneurship vs solopreneurship:

Think of Multipreneurship as Solopreneurship's evolved cousin.

While solopreneurship is the bicycle — nimble and free — multipreneurship is the car — powerful, reliable, and designed for the long haul.

Starting solo in entrepreneurship? That's the indie project. Cool, but capped.

Want to hit the big leagues with scalable profits and 40-hour work weeks instead of 400?

Step into Multipreneurship.

It's like Solopreneurship but on steroids - bigger teams, smarter systems, and way more zeros on those checks.

Upgrade your life and reclaim you weekend through multipreneurship.

--

Interested in this lifestyle? I share stories about the multipreneur life @MultipreneurGuy so toss me a follow

[The Multipreneurship guy @MultipreneurGuy]

Not every product you launch will be a success.

Not every business you buy will be a win.

And that's okay.

The framework:

Heads - you win big.

Tails - you lose a little.

That's the multipreneur way.

[The Multipreneurship guy @MultipreneurGuy]

Multipreneur manifesto:

1. Profitable businesses
2. Multiple operators
3. Digital leverage (code, media, community)
4. Balance in your life
5. Unfair talent acquisition advantage
6. Unfair marketing advantage
7. VC optional not necessary

The future of entrepreurship is multipreneurship

[The Multipreneurship guy @MultipreneurGuy]

This is what I don't get...

People are obsessed with these "boring businesses"

Lawn-care, self-storage, laundromats, vending machines etc.

Acquiring them and putting them into holding companies

It sounds sexy af. But internet-native boring businesses are WAY more interesting to me.

And I think more lucrative.

Having a bunch of laundromats or vending machines seem highly competitive, lower margin and pretty just boring not in a good way lmao

I'd rather:

- Build an audience
- Build/acquire a product for them

Or

- Rent an audience
- Build/acquire a product for them

Or

- Partner with creator for audience
- Build/acquire a product for them.

And then throw these in a holding company.

Vertical SaaS, vertical networks, info products, marketplace holding companies are way more sexy to me

Am I missing something?

[The Multipreneurship guy @MultipreneurGuy]

@iamjasonlevin amen

[The Multipreneurship guy @MultipreneurGuy]

I used to run an agency.

I loved the money. I hated the lifestyle.

I was 25 and looked 52.

I know they call it a lifestyle business.

But when you have clients DMing you like there is no tomorrow, it's a difficult life.

I met someone at an ecommerce dinner in LA.

His intro... "I run 12 agencies and love it. I make $1m of profit per month".

I GASPED.

How the hell can this happen.

Here I was running an agency and would do anything for a 25th hour in a day.

And this guy has 12x the headaches I have but looks like he just came out of a GQ ad.

So I asked him:

How do you do it?

He mentioned one sentence to me and I'll never forget it:

" Be an owner, not an operator"

He kept going:

"As soon as you figure that out, you'll like any business. Doesn't matter what it is".

Damn. He was right.

So many of us are building businesses, not building portfolios.

Too many of us are entreprenurs, not multipreneurs.

We're founders, not funders.

That was the beginning of my multipreneur journey....

Follow along @MultipreneurGuy if this resonated...

[The Multipreneurship guy @MultipreneurGuy]

Update:

We're going through applications to join multipreneurship dot com

Lots of multipreneurs!

Everyone should get a response within 3 weeks.

[The Multipreneurship guy @MultipreneurGuy]

My biggest financial mistake was being a solopreneur for too long and not being a multipreneur for long enough

[The Multipreneurship guy @MultipreneurGuy]

Solopreneurs own the race car, multipreneurs own the race track

[The Multipreneurship guy @MultipreneurGuy]

Most solopreneurs can be multipreneurs

You start with one business. Get to $150k/year cash flow. Hire yourself out.

Start another. Get to $150k/year cash flow. Hire yourself out.

Repeat.

[The Multipreneurship guy @MultipreneurGuy]

The #1 question people ask me is:

Why don't you focus?

It's not that I don't focus, it's I just focus on doing multiple ventures

That's the multipreneur way.