Nick Widmer

Founder of Waymark Comms - a boutique narrative consultancy for founders and frontier firms.

[Neal Parikh @npparikh]

Anthony Bourdain wrote about this. This was his pitch for Parts Unknown. Trust me, read the whole thing.

[dany @danywander]

a reminder that branding matters.

[Nick Widmer @nfwidmer]

Another brave essay from @BrentBeshore worth taking to heart.

[Brent Beshore @BrentBeshore]

https://t.co/CocAnYoFHS

[Atlas Press @realAtlasPress]

Leonardo da Vinci's greatest paragraph

[David Senra @davidsenra]

Rick Rubin’s House on the Mountain test:

Create according to your own taste, not for applause, critics, algorithms, or market demand.

“Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows—all magnificent. Curated to your taste.”

“This is the essence of great art. We create our art so we may inhabit it ourselves.”

“I'm willing to go to extremes to make the thing that I want to inhabit and it's not for anyone else. it's just for me.”

[Nick Widmer @nfwidmer]

@EnswellJones @TheAtlantic The master of non-fiction narrative returns. Thanks for sharing this one with us, Chris. Poignantly crafted work as always.

[Cav Senpai @cavannastan]

Keep the page perfectly still, then the exact moment he's about to tap the screen, load an ad and shift everything down half an inch.

[Nick Widmer @nfwidmer]

@xst05 Have you watched the latest episode?

[Nick Widmer @nfwidmer]

In terms of jaw dropping footage, The Dark Wizard on HBO makes Free Solo feel like child’s play.

[Brent Beshore @BrentBeshore]

https://t.co/y9vSEqKkBT

[Nick Widmer @nfwidmer]

@BrentBeshore Awesome in the truest sense, Brent. Kudos to you for amplifying such a sorely needed message.

[Emily S. Bremer @emilysbremer]

The best way to find typos is to reread the draft you’ve already circulated.

[Ollie Forsyth @ollieforsyth]

The New Media Landscape

Attention. Distribution. Power.

Creators can now build media channels and reach millions of fans faster — and at a fraction of the cost of previous eras.

We are entering a new era: the dawn of new media.

Creators are going direct. Journalists are going independent. Content is becoming timely or timeless. Brands are hiring heads of new media to stay relevant.

We mapped 270+ emerging new media channels shaping how — and from whom — people consume news, trends, startups, and technology.

Every creator and new media channel deserves attention — and a community to call home. This is our mission.

Don’t see your channel listed? Add it or explore all channels at https://t.co/rEHdcQsk2y!

This is the era of NEW MEDIA!

[Nick Widmer @nfwidmer]

@whosknave have the europeans had it right all along?

[jack @jackbutcher]

I regret to inform you that the tool will only reveal what you are already capable of

[Brennen Schlueter ◡̈ @brennenschlu]

Google just made Veo 3.1, custom AI music, and AI avatars free for everyone.

The non-obvious consequence: polished video production no longer signals anything. Welcome to the new stock photo.

Raw, weird, specific, human is the new premium.

[Jack Raines @Jack_Raines]

“There’s a tale of two worlds happening right now: a small subset of people speedrunning “AGI,” and then everyone else, who couldn’t care less.

The former might make a lot of money, at least in the short-run. But the latter is probably having more fun.”

https://t.co/B473AOhyzs

[nicolas, 30 ans @nic_carter]

It should be pretty obvious at this point that AI is a "force multiplier" not a "labor substitute".

It helps experts be better at things they are already good at. It doesn't let beginners match experts.

If you can't write, anything you write with AI will be unmitigated slop.

If you aren't a software engineer, anything you vibecode with AI will have security holes and won't be able to scale past a toy demo.

If you blindly trust AI to deliver on a research task without knowing the subject matter, you won't be able to fact-check it.

There's this weird misconception of AI as something that completely levels the playing field. I don't see it that way at all. There are mathematicians deriving novel lemmas with off-the-shelf models. Normal people can't do that.

AI is a tool that makes experts better. It doesn't make everyone into an expert.

[Adrienne LaFrance @AdrienneLaF]

It’s okay for hard things to be hard. On the subject of AI and writing, I like the way George Saunders puts it: