I spent some time in Switzerland recently. Here is my itinerary and some to dos/points to consider, if you are planning too.
Read on/save/RT/share with a friend. ✈️🇨🇭🚞🏔️
Keyword ranking that you define basis scope, organic traffic from keywords, mapping keywords to visits per session, benchmark identification and scoring, discoverability scoring, ctr, crawl errors, organic conversions, off page back links, domain authoring
(A few to begin with)
Just got quoted ₹1 lakh for SEO on a retainer basis.
Honestly confused about how to track real progress vs someone just dragging work to stay on retainer. The service industry really needs transparent milestone based pricing.
Anyone been through this? How do you measure actual SEO value?
Kingfisher was too lavish, didn't have a business model, threw money at the problem, crash landed and failed.
Jet Airways was over confident, promoter didn't cede control, ultimately ran out of runway, crashed and failed.
GoAir cruised too long on auto-pilot, didn't have a stable & focused management, ignored problematic engines for too long, crashed and failed.
AirAsia and Vistara had the same rich parent who could bankroll their formative years. Turned out to be total duds in ultimate value addition. Both ended up doing seppuku.
Many other smaller players came and went, barely survived a few years.
IndiGo isn't just an airline serving the passengers, it is also answerable to shareholders. It is a rare combination of everything done right. A healthy business. Hence it is so big today, a meritocratic society would appreciate it.
Precisely why I also have high hopes from Akasa. An airline backed by Rakesh Jhunjhunwala. Gradually growing, trying to do everything right.
Hiccups happen. The aviation industry is not as easy as Zomato ki picture dala, refund mil gaya. Nor a mom-pop restaurant that can be opened within a week with one table on a street footpath.
FSC, LCC, ULCC, Cargo -- this how airlines are differentiated. Everything else, including the brand, is at max a "brand wrapper" over the operations.
Jet airways was shit in 2017-2019. Let’s not pretend it was any good. Grass is always green on the other side. Employees don’t get paid enough in airlines. Top always eats the dollars.