Neal Mohan

CEO, YouTube

[Sundar Pichai @sundarpichai]

Thinking of all our veterans and their families today. Thank you for your service and sacrifice to our country.

Today’s doodle showcases achievement medals across every branch of service.

[Neal Mohan @nealmohan]

🌴 @Coachella lineup drop day is always a favorite of mine and there's a lot to look forward across all three days.

To get you in the mood, Coachella TV is now live on @YouTube—a 24/7 stream of iconic past sets, lineup music videos and live chat with fans. See you in the desert!

https://t.co/8D2K0lVOAx

[YouTube @YouTube]

here we go again 🕺

who are you excited to see in the desert this year?

[Neal Mohan @nealmohan]

📣 @YouTubeCreators, these Studio updates that we previewed at #MadeOnYouTube are starting to roll out over the next few days. Here is a look at what is coming

📝 Ask Studio on mobile brings channel insights, brainstorming, titles, and thumbnails directly to the mobile app, so you can keep working wherever you are.
🔎 Research is a new, personalized feed of trending videos in your niche, featuring tools to help you understand what’s resonating and spark your next idea.
📊 Insights goes beyond the numbers, delivering personalized performance summaries, clear explanations and recommendations powered by Ask Studio.
🖼 Image upload in Ask Studio lets you add sketches, draft assets, or brand references to generate thumbnail concepts and get instant visual feedback.
🖥 A streamlined content page brings your Shorts, Lives, and long-form videos onto a single, customizable screen so you can quickly see how all of your content is performing.

[Neal Mohan @nealmohan]

🎵@YouTubeMusic Nights are all about bringing artists closer to the fans who’ve been along for the ride. Great to see @adelajergova celebrate an incredible breakout year with an intimate show in LA, now live for fans everywhere to watch on @YouTube.

https://t.co/QfxVnNOQCL

[Neal Mohan @nealmohan]

@druski Massive moment, Druski. Well deserved! 👏

[Neal Mohan @nealmohan]

This week on @YouTube, we rolled out new ways to create, connect and share:

✂️ Introduced new editing tools in YouTube Create, including more accurate captions with expressive styles that capture sounds like laughing or shouting, plus keyframes for smooth animations.
🔥 Hype with Jewels expanded to the U.S., Canada, Italy, Spain and more, giving fans a new way to support the emerging creators they love.
🛍️ @Amazon joined the YouTube Shopping affiliate program in the UK, France, Germany, Egypt, Saudi Arabia and the UAE, offering creators more ways to earn from products they already recommend.
💬 Expanded direct messaging and video sharing to include group chats, so people can share videos and chat together without leaving the app (in markets where messaging is already available for eligible 18+ users).

[Neal Mohan @nealmohan]

Susan was a mentor and friend to so many of us and an unwavering champion for creators. Proud to see her family and creators carrying that spirit forward through the Susan Wojcicki Foundation, working to change how lung cancer is understood, detected and prevented.

[Updates From YouTube @UpdatesFromYT]

Susan Wojcicki, former CEO of @YouTube, passed away from lung cancer in 2024. She was diagnosed as a healthy mom of five with no known risk factors. Anyone with lungs can get lung cancer, and no one deserves it.

Now the Susan Wojcicki Foundation, led by her family and leaders across science, tech and philanthropy, is launching a YouTube channel to change the conversation around lung cancer.

[Neal Mohan @nealmohan]

Where did you watch election night coverage? 👀

On Election Day alone, over 35 million U.S. viewers watched midterm election-related content on @YouTube. Globally, over 40M viewers watched U.S. election livestreams on the platform, peaking at over 3M concurrent viewers 🤯

Whether it's traditional newsrooms or independent creators, YouTube is where the world comes together to watch major moments unfold in real time.

https://t.co/tLNjbV3M1w

[Neal Mohan @nealmohan]

Here is a look at what shipped across @YouTube this past month:

🎨 Custom feeds, giving viewers the keys to their homepage with personalized feeds tuned to what they want to see.
❓ Ask YouTube on search, letting U.S. viewers use conversational questions across mobile, web and TV to get to the right video faster.
🪄 Effect Maker, now open to @YouTubeCreators in the EU and UK to create and publish effects directly to Shorts.
🛍️ YouTube Shopping affiliate program is now available in Saudi Arabia, the UAE and Egypt for eligible creators to tag products in their videos.

[Neal Mohan @nealmohan]

Fascinating read by @joncaramanica in the @nytimes on how @ishowspeedsui is taking livestreaming beyond the screen.

His streams are unscripted, highly interactive and powered by a global community that follows along online and shows up with him in the real world. A great example of how @YouTubeCreators are redefining entertainment for the next generation.

Read the full story here: https://t.co/uhYInUqPrf

[Neal Mohan @nealmohan]

Microdramas are having a moment as this format pushes what short-form storytelling can be with quick episodes, twists and cliffhangers. Our Asia-Pacific team has been on the ground with @YouTubeCreators, partners and media, capturing the momentum driving this boom.

In the first half of 2026, microdramas on @YouTube surpassed 6.5 billion views, with watch time in APAC growing by over 70% year-over-year. With Shorts series, creators can now build full seasons right on YouTube - Japan’s @gokko5club is already leaning in.

APAC is giving us an early look at where serialized storytelling is heading. The next hit could start with a creator in Manila, Seoul or Jakarta and reach a global audience. Our job is to build the stage for it.

[Neal Mohan @nealmohan]

Excited to share that we’ve surpassed 150M @youtubemusic and Premium subscribers globally. 🎉
We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners.

Thank you to our teams across @YouTube who keep pushing what’s possible, and to our community of viewers, creators, artists, and partners around the world who helped us reach this milestone.

[The Hollywood Reporter @THR]

YouTube Premium and Music Subscribers Pass 150 Million as Ad Revenue Tops $11 Billion in Q3 https://t.co/S2RGT7pwQ5

[Neal Mohan @nealmohan]

Backed by input from more than 2,500 Canadian creators, our new Canadian Creator Consultation offers a practical roadmap to help creators build sustainable businesses and careers in Canada. The right support can help more local talent grow and thrive at home.

Fantastic work by our @YouTube Canada team to make sure their voices are directly represented in the conversation. 🇨🇦

https://t.co/AtftgPiVYZ

[Neal Mohan @nealmohan]

Great to see our team at Brandcast Argentina highlight how @YouTube is becoming part of everyday viewing across screens 🇦🇷

We now reach more than 33M people in the country. And in the living room, surveyed viewers ranked YouTube as the #1 app they’d pick if they could only have one on their TV.

[infobae @infobae]

YouTube llega a los 33 millones de usuarios argentinos: la Generación Z es la que más usa la app | Por Isabela Durán San Juan https://t.co/d4jb5My8s6

[Neal Mohan @nealmohan]

This week we hosted Brandcast in Dubai and shared how @YouTubeCreators are influencing what people in the UAE and Saudi Arabia watch, discover and trust:

🛍️ 88% of surveyed Gen Z in the region turn to @YouTube to research products before making a decision.

❤️ 79% prefer content from their favorite creators over traditional studio TV and film.

Congrats to our teams across the region on wrapping another Brandcast!

[Economy Middle East @Economy_ME]

A survey conducted by Kantar found that 79% of surveyed Gen Z viewers aged 18–27 in the UAE and Saudi Arabia prefer content from their favourite YouTube creators over studio-produced shows or movies.

The findings, presented at YouTube’s Brandcast 2026 event in Dubai, also revealed that 88% of surveyed Gen Z viewers agree YouTube helps them research and make decisions, with respondents ranking it as the leading platform for product reviews and information.

Additionally, 66% of surveyed viewers in both countries prefer watching videos over reading or listening to audio when researching potential travel destinations.

#YouTube #GenZ #DigitalMedia

[Neal Mohan @nealmohan]

With custom feeds, we’re giving you the keys to your homepage. Starting today, we’re rolling out the ability to create multiple feeds tuned to what you want to see.

Big thanks to our teams across @YouTube who worked on this. First up for me: Bay Area sports highlights!

[Updates From YouTube @UpdatesFromYT]

🎨 Say hello to a refreshed @YouTube homepage experience!

There’s a new simplified top bar, with quick access to your subscriptions alongside Movies & TV, Live, Music, and your custom feeds.

Custom feeds are your personalized saved searches that go beyond just keywords; describe a type of content, a topic, or even just a vibe you’re looking for, and browse the recommendations that are continuously updated as new content is available. You can add, edit, or remove your custom feeds in the top bar at any time.

[Neal Mohan @nealmohan]

@LudwigAhgren Congrats to you both! 🎊

[Neal Mohan @nealmohan]

@Sidemen @Behzinga @Vikkstar123 @ZerkaaHD @Tobjizzle @miniminter @wroetoshaw Congratulations on 13 years! 🎉

[Neal Mohan @nealmohan]

Here’s how to set up your own multiview: https://t.co/PvjHEQvRGD

[Neal Mohan @nealmohan]

Big night for Bay Area sports: @valkyries in the Finals and the @49ers on Monday Night Football 🏀🏈

No need to pick one when you can catch both on @YouTubeTV multiview. Let’s go!