Nielsen Sports

The global leader in sports intelligence & measurement empowering businesses around the 🌎 to better engage with audiences via @Nielsen + @GracenoteLive

[Nielsen @nielsen]

Ahead of the FIFA World Cup™ we're taking you through the history of the competition. ⚽

Pop Quiz: Which country has competed in all 22 World Cups?

[Nielsen @nielsen]

Sports viewing increased 222% on broadcast channels month-over-month, which accounted for a quarter of broadcast viewing.

[Nielsen @nielsen]

Does the start of football season shift viewing patterns? 🏈

The Gauge report is LIVE. Streaming continues to increase its share of total TV (+2%), while sports provides a lift to broadcast TV viewership in September.

Get the story behind the numbers 👉 https://t.co/L5QpGVb48b

[Nielsen Sports @nielsensports]

$3,585,218 ➡️ the media value of a sponsored post from Cristiano Ronaldo on average. ⚽

That makes him the most influential footballer on Instagram, according to our InfluencerScope data.

More from @BBCSport 👇 https://t.co/w2zIAQjgky

[Nielsen @nielsen]

Globally 80% of fans browse social media or use an app during a game, but it's more prevalent in some countries than others. #FIFAWorldCup2022

[Sports Illustrated @SInow]

Amazon and Nielsen have agreed to a ratings deal for Thursday Night Football, per report https://t.co/yx7IJ1l2YC

[Deadline @DEADLINE]

Nielsen, Amazon Seal ‘Thursday Night Football’ Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing https://t.co/GXZBhQ6wdv

[Nielsen Sports @nielsensports]

@NASCAR sponsors saw a 15% increase in sponsor value this season due to the shifting of car numbers from the center of the door to the front according to our analysis. 🏎️

More from @SBJ 👇
https://t.co/OWv1FrAPW5

[Nielsen Sports @nielsensports]

See how brands can connect with #FIFAWorldCup fans. ⚽

[Nielsen @nielsen]

@FIFAWorldCup 2022™ is approaching and our data shows that fans are invested in brands who are part of the games. ⚽

We’re sharing #SportsMarketing insights to help you understand how to connect with fans: https://t.co/zOruNsvpcT #FIFAWorldCup

[Nielsen @nielsen]

The World Cup is almost here! 🏆

Find out how brands and publishers can capitalize on this global sports spectacle to win with consumers: https://t.co/PPJANtABvA #FIFAWorldCup

[Nielsen Sports @nielsensports]

12.3 million viewers tuned into the @NBA Finals to see @warriors win over @celtics. 🏀

Those viewership numbers represent a 21% increase from last year.

https://t.co/Dgb8wyxrux #NBAFinals

[Nielsen Sports @nielsensports]

The @Mets hit a home run by signing to use Nielsen Impact Score Pro to value their sponsorship and inform sales strategy. ⚾

See how NIS Pro allows @MLB, @NFL, @NBA, @NHL and @MLS teams to value their sponsorships 👉 https://t.co/ugAzudlKNU

[Nielsen Sports @nielsensports]

Our @GracenoteLive data predicts @LFC has a 55% chance of winning, due to the @premierleague 's ability to bring high caliber talent to the pitch and media buyers to the table. 🎉

Learn more about how media rights are changing the landscape of soccer:
https://t.co/p11ipslyjq

[Nielsen Sports @nielsensports]

This Saturday @LFC and @realmadrid face off in the @ChampionsLeague final ⚽

Ahead of the match we're sharing insights into how media rights deals are shaping the global soccer landscape: https://t.co/p11ipslyjq

[Nielsen Sports @nielsensports]

Sports fans! When you're watching a game do you like to hear specific stats, or general commentary? ⚽ 🏈🏀

[Nielsen Sports @nielsensports]

There are more sports insights where that came from!

Learn more about our Fan Insights and see how they could help you understand and build sports marketing programs. 🎉 https://t.co/7v1CI4Urr4

[Nielsen Sports @nielsensports]

@SoundersFC are giving fans, and advertisers, something to cheer about - the @clubworldcup! ⚽

[Nielsen Sports @nielsensports]

Our Fan Insights data shows that 7 of 8 @MLS sponsors saw sales boosts exceeding 10% against competitors 🚀