numeratorone

Numerator is a data and tech company reinventing market research.

[numeratorone @numeratorone]

We're pleased to be featured in the Category Management Association’s CatMan 3.0, a playbook for establishing a CatMan process, evaluating success, & driving strategy. Access the full playbook here (CMA log in required): https://t.co/e3h8DU0yNi

#CMA #CatMan #CategoryManagement

[numeratorone @numeratorone]

Did you know that Numerator Promotions Intel processes over *61.4M* ad blocks each year, and captures automated & near-real-time insight into shifts across print & digital promotional tactics?

Learn more about our solutions here: https://t.co/FaAkR1aAgY

#promotions #promointel

[numeratorone @numeratorone]

Register for next Tuesday's (1/18) webinar, Cooking Up the Future of Eating, to learn how the pandemic has changed eating behavior, and which shifts will stick. https://t.co/tvVlXWeSiJ 🍴

#consumerbehavior #shoppingbehavior #cooking #dining

[numeratorone @numeratorone]

Join our upcoming webinar this Thursday 1/13 at 11 AM ET to learn more about Canadian Gen Z drinkers, including how consumers plan to shift their BevAlc spend in response to inflation. Register today: https://t.co/M5NEj4ACtB

#bevalc #genz #canadianconsumerinsights

[numeratorone @numeratorone]

33% of consumers say they'll need to purchase supplies to make their New Year's resolutions successful – but 49% say that inflation may prevent them from keeping their resolutions.

Learn more: https://t.co/7wTnkYfzrS

#newyearsresolutions #2022resolutions #inflation

[numeratorone @numeratorone]

Join us on January 13 for a webinar on Canadian Gen Z drinkers, including their preferences, attitudes, and purchase behaviors as it relates to alcoholic beverages:

Insights on the Rocks: Strategies to Engage Canadian Gen Z Drinkers

Register today: https://t.co/M5NEj4ACtB

[numeratorone @numeratorone]

Among Canadian consumers, key metrics for Cold, Cough & Flu products are tracking above 2020 levels, with sales up 10% & household penetration up 3% (vs. YA).

❄️ Numerator Canadian Cold Weather Tracker: https://t.co/MiMbCOv580

#canadianshoppers #coldmedicine #consumerbehavior

[numeratorone @numeratorone]

According to our latest Numerator Smart Home Report, 1 in 4 households purchased smart-enabled devices in the past year alone, and ownership rates in several smart categories now surpass 50%.

Get the full report: https://t.co/LRfv3aeh9Q

#smarthome #smartproducts

[numeratorone @numeratorone]

More than 1/3 of in-store shoppers make a purchase on Amazon within a day, with categories like Home & Garden, Electronics, and Health & Beauty most impacted by showrooming.

Get the full report: https://t.co/a4NeNyzMAA

#amazon #showrooming #onlineshopping

[numeratorone @numeratorone]

We're excited to announce our acquisition of HatchTank, a tech-enabled qualitative survey company. This powerful new combination of qualitative, quantitative, & panel-based research will provide you with even deeper consumer understanding.

Full release: https://t.co/WrmD4CBZVC

[numeratorone @numeratorone]

More than 1/3 of in-store shoppers follow up with an Amazon purchase within one day – 53% of Walmart shoppers and 38% of both Target and Costco shoppers.

Read the highlights: https://t.co/nJ9BuPAlWU
Get the full report: https://t.co/a4NeNyzMAA

#amazon #walmart #target #costco

[numeratorone @numeratorone]

Do you know your Gen Z consumer? Join us tomorrow (12/16) at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend.

Register today: https://t.co/QmlrYp9iyx

#genz #genzconsumers #consumerbehavior

[numeratorone @numeratorone]

As seen on CNN: "A late September survey of more than 14,000 consumers by market research term Numerator found that 20% said they would switch to cheaper brands if prices continued to rise."

Read the full article: https://t.co/hUJuewbGYk

#cnn #inflation #consumerbehavior

[numeratorone @numeratorone]

As seen in Forbes: "According to data from Numerator, after a high-inflation summer, around 20% of consumers surveyed noted that they will or already had switched to cheaper brands." Read the full article: https://t.co/ijcawsD965

#forbes #inflation #consumerspending

[numeratorone @numeratorone]

Do you know your Gen Z consumer? Join us on December 16th at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend.

Register today: https://t.co/QmlrYp9iyx

#genz #genzconsumers #consumerbehavior

[numeratorone @numeratorone]

By Cyber Monday, more than half of consumers (54%) said they were mostly or completely done with their holiday gift shopping. 🎁

Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy

#cyberweekend #blackfriday #holidayshopping #onlineshopping

[numeratorone @numeratorone]

56% of Cyber Weekend buyers also shopped on Amazon Prime Day this year - nearly the same as 2020 (55%), despite Prime Day moving from Oct to June.

Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy

#cyberweekend #blackfriday #holidayshopping

[numeratorone @numeratorone]

23% fewer Canadian HHs are buying Cold & Cough products vs pre-pandemic times. Check out our Canadian Cold Weather tracker for weekly insight on more cold weather categories:
❄️ Release: https://t.co/rquTqDF2i8
❄️ Tracker: https://t.co/MiMbCOv580

#canadianshoppers #coldmedicine

[numeratorone @numeratorone]

Nearly two-thirds (63%) of consumers said they shopped early (before Thanksgiving) Cyber Weekend deals this year – up from 52% in in 2020.

Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy

#cyberweekend #blackfriday #holidayshopping

[numeratorone @numeratorone]

More than 9 in 10 consumers (91%) said they planned in advance to shop over Cyber Weekend, vs 84% who said the same in 2020.

Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy

#cyberweekend #blackfriday #holidayshopping #onlineshopping