We're pleased to be featured in the Category Management Association’s CatMan 3.0, a playbook for establishing a CatMan process, evaluating success, & driving strategy. Access the full playbook here (CMA log in required): https://t.co/e3h8DU0yNi
#CMA#CatMan#CategoryManagement
Did you know that Numerator Promotions Intel processes over *61.4M* ad blocks each year, and captures automated & near-real-time insight into shifts across print & digital promotional tactics?
Learn more about our solutions here: https://t.co/FaAkR1aAgY
#promotions#promointel
Register for next Tuesday's (1/18) webinar, Cooking Up the Future of Eating, to learn how the pandemic has changed eating behavior, and which shifts will stick. https://t.co/tvVlXWeSiJ 🍴
#consumerbehavior#shoppingbehavior#cooking#dining
Join our upcoming webinar this Thursday 1/13 at 11 AM ET to learn more about Canadian Gen Z drinkers, including how consumers plan to shift their BevAlc spend in response to inflation. Register today: https://t.co/M5NEj4ACtB
#bevalc#genz#canadianconsumerinsights
33% of consumers say they'll need to purchase supplies to make their New Year's resolutions successful – but 49% say that inflation may prevent them from keeping their resolutions.
Learn more: https://t.co/7wTnkYfzrS
#newyearsresolutions#2022resolutions#inflation
Join us on January 13 for a webinar on Canadian Gen Z drinkers, including their preferences, attitudes, and purchase behaviors as it relates to alcoholic beverages:
Insights on the Rocks: Strategies to Engage Canadian Gen Z Drinkers
Register today: https://t.co/M5NEj4ACtB
Among Canadian consumers, key metrics for Cold, Cough & Flu products are tracking above 2020 levels, with sales up 10% & household penetration up 3% (vs. YA).
❄️ Numerator Canadian Cold Weather Tracker: https://t.co/MiMbCOv580
#canadianshoppers#coldmedicine#consumerbehavior
According to our latest Numerator Smart Home Report, 1 in 4 households purchased smart-enabled devices in the past year alone, and ownership rates in several smart categories now surpass 50%.
Get the full report: https://t.co/LRfv3aeh9Q
#smarthome#smartproducts
More than 1/3 of in-store shoppers make a purchase on Amazon within a day, with categories like Home & Garden, Electronics, and Health & Beauty most impacted by showrooming.
Get the full report: https://t.co/a4NeNyzMAA
#amazon#showrooming#onlineshopping
We're excited to announce our acquisition of HatchTank, a tech-enabled qualitative survey company. This powerful new combination of qualitative, quantitative, & panel-based research will provide you with even deeper consumer understanding.
Full release: https://t.co/WrmD4CBZVC
More than 1/3 of in-store shoppers follow up with an Amazon purchase within one day – 53% of Walmart shoppers and 38% of both Target and Costco shoppers.
Read the highlights: https://t.co/nJ9BuPAlWU
Get the full report: https://t.co/a4NeNyzMAA
#amazon#walmart#target#costco
Do you know your Gen Z consumer? Join us tomorrow (12/16) at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend.
Register today: https://t.co/QmlrYp9iyx
#genz#genzconsumers#consumerbehavior
As seen on CNN: "A late September survey of more than 14,000 consumers by market research term Numerator found that 20% said they would switch to cheaper brands if prices continued to rise."
Read the full article: https://t.co/hUJuewbGYk
#cnn#inflation#consumerbehavior
As seen in Forbes: "According to data from Numerator, after a high-inflation summer, around 20% of consumers surveyed noted that they will or already had switched to cheaper brands." Read the full article: https://t.co/ijcawsD965
#forbes#inflation#consumerspending
Do you know your Gen Z consumer? Join us on December 16th at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend.
Register today: https://t.co/QmlrYp9iyx
#genz#genzconsumers#consumerbehavior
By Cyber Monday, more than half of consumers (54%) said they were mostly or completely done with their holiday gift shopping. 🎁
Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy
#cyberweekend#blackfriday#holidayshopping#onlineshopping
56% of Cyber Weekend buyers also shopped on Amazon Prime Day this year - nearly the same as 2020 (55%), despite Prime Day moving from Oct to June.
Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy
#cyberweekend#blackfriday#holidayshopping
23% fewer Canadian HHs are buying Cold & Cough products vs pre-pandemic times. Check out our Canadian Cold Weather tracker for weekly insight on more cold weather categories:
❄️ Release: https://t.co/rquTqDF2i8
❄️ Tracker: https://t.co/MiMbCOv580
#canadianshoppers#coldmedicine
Nearly two-thirds (63%) of consumers said they shopped early (before Thanksgiving) Cyber Weekend deals this year – up from 52% in in 2020.
Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy
#cyberweekend#blackfriday#holidayshopping
More than 9 in 10 consumers (91%) said they planned in advance to shop over Cyber Weekend, vs 84% who said the same in 2020.
Read the release: https://t.co/yM7ujZ3Y7C.
Get the full data: https://t.co/p20qqLsHmy
#cyberweekend#blackfriday#holidayshopping#onlineshopping