On the eve of the presidential election, three of World Liberty Financial’s top executives offered the billionaire Justin Sun an investment opportunity that, should Donald Trump win a second term, might also conveniently help relieve the legal pressure on him. Sun, who was raised in China by middle-class parents, built his fortune by launching his own blockchain, Tron. But in 2023, the U.S. Securities and Exchange Commission under the Biden administration charged him and his companies with fraud.
World Liberty was being launched by then-candidate Trump and his three sons. The Trumps’ passion for World Liberty, the founders told Sun, came from being offloaded as clients by JPMorgan and Capital One in the wake of the January 6 insurrection. They were committed to pursuing a crypto alternative for their wealth.
“They said they were the victims of those centralized controls,” says Sun. “I believe in the vision of what was presented.”
Between November 2024 and January 2025, Sun — who previously bought a banana duct-taped to a wall for $6.2 million in an auction — transferred $45 million to World Liberty Financial and came aboard as an adviser. He was immediately the biggest investor in the project.
Over the next year or so, Sun would come to believe he’d made a colossal mistake. World Liberty would disappoint his expectations and those of many other investors: The decentralized crypto products it promised would largely never materialize; the money investors put in would remain mostly locked away from them; and the $WLFI cryptocurrency would crash, leaving many token holders with huge losses while the president and his partners made hundreds of millions in profits.
“Today, the thing I regret the most is not only that my money got stuck but that my name is on the project,” Sun said. “I believe many other people also got harmed.”
(In April 2026, he filed a lawsuit against World Liberty alleging fraud and breach of contract. In May, World Liberty sued him for defamation; in June, the company filed a motion to dismiss Sun’s case.)
For our Cover Story, Jen Wieczner reports on the billionaire fighting against World Liberty: https://t.co/pfdNlUSdYc
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Read Willmore on how, in the latest ‘Spider-Man’ film, Holland, like the superhero he’s playing, struggles to show us what might be next: https://t.co/NwGHjLMRXG
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Read Franc de Ferriere’s heat-wave #GrubStreetDiet: https://t.co/42DPRl6eSk
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