I am built differently, and pressure only sharpens me.
I don’t wait for opportunities, I create them.
I am a winner, even before the results show it.
I outgrow every limitation placed in front of me.
I move with purpose, and everything aligns in my favour.
There is a forbidden path to millions as a copywriter.
1. Don’t call yourself a copywriter. Now you’re a “brand consultant”.
2. Wear big stupid glasses/colourful clothes
3. Master the art of waffling to prospects. Blow them away with jargon and nonsense about “look and feel”
4. Ensure your work can never be attributed to revenue. If they fail, it’s because of them. If they win, it’s because of you
5. Target founders with zero clue about marketing and BIG budgets. More common than you think.
6. Offset the actual work to a $10/hr Fiverr freelancer, client won’t know any better.
Exact same model as celebrity hair stylists/trainers.
Just be super zesty, talk good waffle, and make sure no one can understand what you’re talking about
The level of lock in it takes to make $1M is what no one is ready to lock in for
SABRI SUBY said, "You need to be in a GHOST MODE for 90 days, and if your life doesn't change, it's because you don't lock in or execute enough."
100 years from now, nobody reading this will be alive
The question isn't "How do I win?"
It's "what am I actually building?"
Cos the slate was always blank
Why are you still living your life trying to please people who will be forgotten just like you?
STAY LOCKED INNNNNNNNN.
In 100 years, everyone reading this will be dead.
Their problems, worries, and opinions won't matter.
Neither will yours.
Think of it like a delayed universal blank slate - yours to paint as you see fit.
5 things that happen when you stop making failure mean something about you:
1) You try bigger things
2) You recover faster from setbacks
3) You take more calculated risks
4) You learn lessons instead of wallowing
5) You become dangerous to your competition
If our forefathers had the opportunities we have today, especially AI... we might have grown up with more luxuries.
...And maybe we wouldn’t even have been born into the family.
... And maybe your pops might have missed out on it, and you may end up where you are now.
This movie made me realize a lot of things
It's a movie where kids sold an empty TV frame and became the content themselves
Crazy part? People stayed
That’s when I realized:
Attention isn’t about having more
It’s about making what you have impossible to ignore.
@FavourYusuf1@_Sampixels The number one rule of copywriting is not to lie
Once you lie, you are not a copywriter but someone whose eagerness is to make money by being manipulative.
The whole game of direct response is based on our ability to get them to make a decision, right then and there, on the spot, and buy from us...
...Yet, most think a decision is a one-way street, a "yes", what else could it be?
A decision is a two-way thing, saying YES to one thing, while at the same time saying NO to something else.
The goal isn't so much to get them to say YES, but rather to get them to say NO to everything else, which makes the yes automatic.
you want something?
act like someone who already has it.
move with the certainty of inevitable success.
operate from the assumption that failure isn’t an option because you’ve already decided you’re not stopping until it’s yours.
go. get. it.
I keep hearing the same thing from entrepreneurs who’ve made it.
They all say they miss something about the early days.
Talked to a guy recently who runs an 8-figure supplement business. Started as a Copywriter, launched an offer that crushed, built from there.
And sometimes when we talk, he gets nostalgic about the early days when he could barely cover rent.
It’s not just him either.
I hear this from successful DR marketers, brick and mortar biz owners, everywhere. They talk about getting no sleep and eating rice and potatoes like those were the glory days.
At first you might think they’re just romanticizing the struggle. But I don’t think they miss being actually broke. Nobody misses that.
I believe they miss something more specific.
The feeling of believing you’ll make it without any evidence that you will. That weird mix of uncertainty and blind faith. Of doing something that doesn’t look like it’s going to work, but somehow knowing it will.
After they “make it,” they’ve got systems, teams, and predictable revenue. They know how to make another million. There’s no magic anymore.
My supplement friend told me about Christmas a few years back when his family was asking what he was doing with his life and he couldn’t answer them.
Back then he didn’t have much to show for.
And it wasn’t because he didn’t believe in what he was doing, it was because he couldn’t explain why he believed.
I believe that’s what he misses.
Not poverty for poverty’s sake, but the feeling of believing without proof. Keeping going when you can’t see what’s next. When everything’s uncertain except your irrational belief that somehow you’ll figure it out.
I told my mentee about this last week. The one who’s been grinding for a year with “nothing” to show for yet. I told him these are the best days, but he can’t see it.
Because this is when you’re learning one of the most important skills in business.
Believing when there’s no reason to believe.
That’s what makes entrepreneurs different. The ability to believe something into existence.
And you only develop that when all you have is faith. When there’s no evidence, no proof, but you keep going anyway.
That’s what successful people miss about the early days. Being forced to believe that hard. Going against the grain. The uncertainty that made every tiny win feel like a miracle.
Success brings money and freedom. But it takes away that magical thinking that got you there. That ability to believe in something that doesn’t exist yet.
So if you’re in that place right now, where you believe you’ll make it but can’t explain why, where you’re running on faith and coffee, pay attention to how this feels.
Because one day you’ll have it figured out. And someday, you’ll miss these days.
Not because being broke was fun. But because believing that hard was the realest thing you ever did.