OptimizeRx

Preferred digital communication channel for life sciences. Direct-to-Provider. Direct-to-Patient.

[OptimizeRx @OPRXtweets]

~16.3x higher treatment adoption. One synchronized strategy.

See how AI-powered audience intelligence and coordinated HCP + DTC engagement helped connect treatment-ready patients and providers at the moments that matter most in rare disease care.

Read the case study: https://t.co/WmQzuXlu4G

[OptimizeRx @OPRXtweets]

The question isn't whether you have the right audience. It's whether you're activating it effectively. 🪄

Our latest blog explores when healthcare marketers should reevaluate their data onboarder strategy, and how the right approach unlocks better performance.

Read more: https://t.co/q7jQyuhZ5X

[OptimizeRx @OPRXtweets]

June is Alzheimer's & Brain Awareness Month. 💜

Let's work together to promote earlier intervention, ongoing support, and continued innovation in the fight against Alzheimer's disease.

[OptimizeRx @OPRXtweets]

Stronger conversations. Smarter timing. Better outcomes. That's where OptimizeRx comes in.

Our latest oncology case study explores how synchronized HCP + DTC engagement helped drive 3x higher conversion rates and more connected healthcare experiences through AI-powered audience intelligence.

Learn More: https://t.co/J8ESx0oU3x

[OptimizeRx @OPRXtweets]

A fresh look. A smarter experience. The same mission.

We’re excited to launch the new OptimizeRx website, created alongside our partners at N4.

From the overall feel and design to the way our solutions are organized, the new site reflects how healthcare organizations engage, evaluate, and buy today, with a clear path toward a more synchronized future.

Explore the new experience ✨

[OptimizeRx @OPRXtweets]

What happens when patients and providers aren’t aligned at the moments that matter most? 👀

In this latest MedCity News piece, OptimizeRx, Aaron Noll explores how AI-enabled omnichannel engagement can help create smarter timing, better context, and more connected healthcare experiences across the care journey.

Read More: https://t.co/ErReOjsn40

[OptimizeRx @OPRXtweets]

DTC media teams need more than reach. They need control.

OptimizeRx Micro-Neighborhood® audiences give pharma marketers a privacy-safe, independent way to build and activate audiences grounded in real-world healthcare data — not behavioral proxies.

See how OptimizeRx is redefining audience intelligence for healthcare marketers: https://t.co/4MySPqaqkI

[OptimizeRx @OPRXtweets]

Awareness is important, but it’s not the finish line. 🏁

Read what OptimizeRx CEO Steve Silvestro has to say in the latest Pharmaphorum article, where he explores how predictive analytics and AI can help close the gap between diagnosis, treatment adherence, and better patient outcomes.

Read Now: https://t.co/3iRrtR85cc

[OptimizeRx @OPRXtweets]

Precision or scale? What if you no longer had to choose? 👀

For years, healthcare marketers have had to choose between deterministic precision and probabilistic scale. But as omnichannel engagement evolves, that tradeoff is starting to change.

Our latest blog explores the future of audience creation, why audience continuity matters more than ever, and how deterministic targeting is evolving to support modern healthcare marketing.

Read more: https://t.co/59FeyRzrSk

[OptimizeRx @OPRXtweets]

Mental Health Awareness Month is a time to recognize the importance of compassion, connection, support, and professional guidance.

Whether it’s checking in with a friend, taking time for yourself, or encouraging open conversations, small actions can make a meaningful difference. 💚

If you or someone you know needs support, call or text 988 for the Suicide & Crisis Lifeline.

[OptimizeRx @OPRXtweets]

Healthcare has changed a lot in 20 years.
So have we.

From early digital engagement to today’s data-driven, AI-powered solutions, OptimizeRx has spent two decades helping life sciences brands show up where it matters most.

Cheers to 20 years and what comes next. 🎂✨

[OptimizeRx @OPRXtweets]

Awareness alone doesn’t always drive action. 🚘

In a recent PharmaLive article, OptimizeRx’s Karin Hayes explores the unique challenges of marketing for mental health conditions and how brands can create real-world engagement, support, and measurable patient impact.

🧠Read her take on what’s next for mental health engagement: https://t.co/8f1xcEqz1j…

[OptimizeRx @OPRXtweets]

Programmatic, meet the clinical workflow.

DeepIntent will become the first healthcare DSP to integrate OptimizeRx’s authenticated EHR inventory — giving life sciences marketers a new way to reach HCPs closer to care decisions.

Read the announcement: https://t.co/J2TaCxvXNe

[OptimizeRx @OPRXtweets]

Most healthcare audiences are built on probabilities.
OptimizeRx Micro-Neighborhood audiences are built on reality.

Using deterministic, privacy-safe clinical + Rx data, brands can reach more clinically eligible patients with measurable precision — improving Audience Quality while reducing wasted spend.

See the deterministic difference:
https://t.co/4MySPqaqkI

[OptimizeRx @OPRXtweets]

More channels. More data. More noise. Sound familiar?

In this featured interview, OptimizeRx’s Dr. Doug Besch shares his perspective on what’s really shaping the future of pharma marketing—from omnichannel engagement and point-of-care growth to building trust in an increasingly crowded landscape.

Watch the Interview: https://t.co/ToQZItoQIi

[OptimizeRx @OPRXtweets]

Let’s talk about what’s really shaping pharma marketing today. 👀🔎

In this recent partner interview with solli, OptimizeRx’s Karin Hayes and Scott Kozub from Experian Marketing Services share their insights on personalization, smarter targeting, and why data onboarding is a key driver of pharma marketing performance.

Watch the Interview:https://t.co/DokmUjNtOD

[OptimizeRx @OPRXtweets]

Melanoma Awareness Month is a reminder that early detection can make all the difference.

Even small moments, like the right message at the right time, can help connect people to care sooner. Join us this month to raise awareness and support better outcomes.

[OptimizeRx @OPRXtweets]

Congratulations to OptimizeRx’s Aaron Noll on being recognized by @solli_global Elevate as a rising leader helping shape the future of pharma media and healthcare engagement.

Aaron’s work at the intersection of AI, real-world data, and patient-centered engagement continues to drive meaningful innovation across healthcare.

Check out the article: https://t.co/7qkU7FwD0v

[OptimizeRx @OPRXtweets]

Affordability isn’t a downstream issue anymore, it’s shaping prescribing decisions in real time.

In a recent Medical Economics publication, OptimizeRx CCO Theresa Greco highlights how embedding real-time cost insights at the point of care helps providers make better decisions and helps patients start and stay on therapy.

Better access. Better adherence. Better outcomes.

#medicaleconomics #pharmamarketing #TheresaGreco

[OptimizeRx @OPRXtweets]

Not all data onboarding platforms are created equal.

Marketers are doubling down on first-party data, but often overlooking the key to activation: the data onboarding platform.

Success isn’t about one “best” partner. It’s about the right fit.

Read More: https://t.co/FrJ045dlpT