Opendorse

Helping 200,000+ athletes make money.

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This time last year, schools began spending up to the $21.3M revenue-sharing cap.

But it doesn’t stop there.

Download the 2026 Annual NIL Report to see where the money is coming from. https://t.co/j16DRjU4JJ

[Opendorse @opendorse]

https://t.co/FNraM3U1hJ

[SF State Athletics @SFState_Gators]

The Gators have renewed their partnership with @opendorse!

https://t.co/K8gkILL4Rd

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Download The 2026 Annual NIL Report 👇https://t.co/LICJh8HWmg

[Opendorse @opendorse]

Thousands of NIL deals came through Opendorse over the last year.

So what does a typical NIL deal look like in 2026?

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https://t.co/PI5GFNRdOz

[Blake Lawrence @Blake_Lawrence]

According to EA Sports, I am a better football player than Ndamukong Suh.

Sorry, Suh… I don’t make the rules. 🤷🏻‍♂️

[Opendorse @opendorse]

The infrastructure to connect athlete influence to commerce has never existed at scale.

Until now.

[Opendorse @opendorse]

A year ago, we projected the NIL market would reach $2.8B this year.

We were wrong.

Not because the market softened. Because it grew faster than almost anyone expected.

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@bportnoy15 https://t.co/LICJh8HWmg

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@PeteNakos https://t.co/LICJh8HWmg

[Pete Nakos @PeteNakos]

Opendorse's annual NIL report estimates that more than one-third of Power 4 NIL money comes from above the cap dollars.

States the total average Power 4 NIL budget, including above the cap, is:

Big Ten: $48.2M
SEC: $44.5M
ACC: $29.4M
Big 12: $24.3M

https://t.co/P0jTd9jOYp

[Ben Portnoy @bportnoy15]

Opendorse has released its annual NIL report. A few interesting nuggets:
- 36.8% of P4 deals are above the cap vs. just 1.8% in the G6
- Avg. P4 QB is making $1.5M, high-major MBB center is making $1.1M
- Men's tennis led Olympic sports in earnings per deal last year ($2.7K)

[Opendorse @opendorse]

@RossDellenger You can download the full report here: https://t.co/ewUSUAkOLq

[Ross Dellenger @RossDellenger]

Opendorse is projecting college athlete compensation - rev-share + third party pay - to exceed $4 billion this coming year, per its annual NIL Report.

A Big Ten school’s annual average spend exceeds all others at $48M, followed by the SEC ($44M), ACC ($28M) and Big 12 ($24M).

[Opendorse @opendorse]

For more than a decade, we’ve built the foundation for college athletes to become commercially viable at scale.

Shopsense AI is the next layer.

[Blake Lawrence @Blake_Lawrence]

5 most followed athletes at Texas ⬇️

[Opendorse @opendorse]

https://t.co/o6LplBS6iN

[Opendorse @opendorse]

For years, athlete influencers have been making an impact for brands.

Now there's a commerce infrastructure behind it.

📝: https://t.co/qUk9HmTVTR

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https://t.co/G9qZ6GtNp0