Today, we’re launching Original Content Rewards.
The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.
Original Content Rewards is the result.
This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system.
This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day.
To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.
“The fastest way to become a billionaire in Mainland is to invest in 100 mama put food vendors. Give each ₦50,000 to cook. If each makes ₦200,000 in profit, pay them ₦50,000 as their earnings. In a year, you’ll make ₦1.8 billion.”
—Ubi Franklin (Davido’s associate)
I have never spent loads of time praying a player doesn't join a team, regardless the player/team. It's pathetic.
When Isak joined? It was like sheesh, that's a good pick up, and I kept it moving.
This obsession with Arsenal fans and how they feel? It's unhealthy.
Maybe it’s my age or maybe it’s this title we’ve just won but transfers just don’t hit like they used to. I feel like I’m in a state of complete peace and zen. If it’s meant to be it will be. No point stressing out over this stuff. Not worth the headache.
🚨🇳🇱 Nottingham Forest are showing interest in Tijjani Reijnders as new midfielder from Manchester City.
He’s on the shortlist after also Newcastle had shown interest in June.