ozy

[My Pet Hooligan @mypethooligan]

Unpopular opinion: The next NFT cycle will be led by IP.

Brands that escape crypto.

Phase 2 loading

Ok, so I'm not saying projects move away from crypto entirely...

I'm saying the strongest ones won't depend on it.

➡️ Media
➡️ Stores
➡️ Gaming
➡️ Streaming
➡️ Merchandise

When strong IP compounds...
Speculation spikes.
Culture spreads.

And we'll see a constant loop of evolution where NFT collections won't be seen as just JPEGs.

They'll have:
~ recognisable characters
~ emotional attachment
~ expandable worlds
~ distinct identities

Look at how traditional character IPs built their empires.

Disney, Marvel, Pokémon...

They won because their characters became generational.

They scaled because their stories could be told across film, games, merch, and culture.

They became toys, shows, collectibles, and full lifestyle brands.

This is what IP dominance looks like.

And as for “Web3” native IP, as distribution improves and we see broader brand recognition outside of crypto, we'll begin to see many being spoken about more publicly alongside your Pokémon's, or Disney's of the world.

[My Pet Hooligan @mypethooligan]

Hell or High Hooli – EP11

Better Call Sol... featuring the Solana Allstars!

[ozy @ozyozers]

@mypethooligan

[ozy @ozyozers]

@mypethooligan Hooli-Hoooo!

[My Pet Hooligan @mypethooligan]

Calling all Hooligans...

MPH and AMGI remain 100% committed to delivering Product and Utility, and with Studio Chain as a top priority. This focus never wavers and it’s all spelled out in the CIWYW Paper (pinned above on X - go read it!)

With months of prep behind us, new infra and Studio Chain now in Mainnet, here’s the plan moving forward:

- Continued laser-focused delivery of on-chain game architecture on Studio Chain, powered by direct $KARRAT utility. Medal Mania, The Others, and Zuckbots are closing in fast.
- Market launch, on Steam with Xbox to follow, and completion of development on co-op play, missions, progression, and social features.
- Continued Execution of the CIWYW Paper milestones.
- More teasers, more content, more comms.

This Week: October Street Kred rewards drop.
Next Week: Reverse AMA Listening Room. You talk, we listen! Also another Play with the Devs!

As for $HOOLI, the story is still unfolding. We’re listening and iterating.

Plenty to look forward to and AMGI has some serious wow factor locked and loaded.

We’ve survived battles, weathered every storm, taken hits and we’re still standing. We are here, we are one and an unstoppable force!

Dev doing something!

[Luke Paglia @DennisHops]

My Hooligan Family,

This is a long one.. Hang with me on this.. I want to talk about $HOOLI

I’ve been sitting with your messages, your worries, and your raw honesty over the past few weeks, and I want you to know that I hear you.

MPH is built on a strong community that I'm proud to be part of. Everything we’ve done has been for the community and with the growth of the community in mind. Since 2021 we’ve battled down markets, FUD, but we’ve never stopped.

Launching $HOOLI could be seen as risky, but it could also be a spark that helps illuminate what we are doing as a whole. We can't stop. We won’t stop pushing and innovating…

$HOOLI is our way of cracking open the door to a bigger arena, and doesn't come without touchpoints that don't loop straight back to MPH, $KARRAT, or Studio Chain. You cannot get exposure to $HOOLI without stepping deeper into the ecosystem you’re afraid it might abandon.

No VCs, No KOLs, No Pre-Sales, No Sweetheart Deals. This is your token to shape!

Sometimes we hear the same voices sharing concerns or ideas about what “should” be done, but real progress comes from all of us learning, building, and creating together. Innovation is trying new things that pushes the boundaries of what's possible, together we will do that.

- $HOOLI is a gateway to Studio Chain
- $HOOLI is an additional benefit for Staking $KARRAT to Studio Chain nodes and locking $KARRAT
- $HOOLI is a reward for playing My Pet Hooligan and earning Street Kred
- $HOOLI is a reward for holding My Pet Hooligan assets and earning Street Kred
- $HOOLI is a gateway for other communities into our world

$HOOLI is meant to amplify. $HOOLI is meant to be the milkshake that brings the girls and boys to the yard.

Yes it's experimental and must be community-fueled, but it's 100% in our wheelhouse: that whacky, irreverent energy that makes MPH feel alive!

No resources yanked from the game devs. No cuts to the AI wizards plotting our next innovation. No sideline for the Web3 activations that are birthing Studio Chain’s future. This is meant to be additive and behind it is a team that bled for this project through all the ups and downs of the industry.

$HOOLI is the first content driven memecoin activation that drives awareness allowing new folks to step into our ecosystem.

Why $HOOLI?...

Without HOOLI there would be no Tom Cruise.

I've always seen memecoins as a means to foster community movements, creative content and to generally just have fun. While many only see quick flips, rugs, and greed.

Whether we like it or not, memecoins are a part of this industry. They have their own role to play in our communities, and just like everything else, they are subject to sentiment and liquidity shifts.

We have an incredible IP, some of the best content to ever hit the space, an immersive game world, a deep partnership with $KARRAT as a utility token and represent the flagship product for Studio Chain, a new L2 entertainment chain.

In parallel our studio, AMGI, has very important AI products in development, more IP, entertainment vehicles, tech stacks and major partnerships. And a team with a reputation for grit, rigor and seeing the jobs through.

All of which we are putting our full weight behind.

So why $HOOLI?...

Hooli is born from the same fire that has fueled My Pet Hooligan since day one: a relentless drive to be creative, and build something unapologetically fun with a fierce community behind it. All the while giving back to that community. Something to be excited about and something to be proud of.

But I get it, at this moment sentiment is sour, there is FUD everywhere and the market is in a storm right now. Crypto communities are hurting, tokens are hurting, and most importantly our community is hurting too. And now this? A memecoin? It feels like a spark near dry tinder. Like we’re risking MPH’s, KARRATs and the Studio’s rep and pulling focus from the game, the AI breakthroughs, and the tech that’s kept us grinding through the nights.

Hooli is the cheeky grin on the face of everything we’ve built, if KARRAT is the cake, Hooli is the icing. MPH isn’t just a game or a set of collectibles, it’s a universe and launchpad for tech that pushes boundaries, and $KARRAT is the fuel in its veins.

We’ve weathered months of echo-chamber gripes, the same voices looping in the dark while we hammered out infrastructure, partnerships and major R&D. Weve never taken our foot off the gas while others come and go.

There is no interest in letting you or the studio down and will always monitor metrics and market conditions.

Hooligans, you are the fuel, the reason we plot these new activities, the reason we make chaotic content just to give you a smile from time to time amongst the brutality.

In my mind we should never stop trying new things. If we didn't try new things we wouldn't have created My Pet Hooligan and what we believe is still one of the brightest prospects for this space.

The studio is locked in a serious and long term delivery, $HOOLI is us saying lets have some fun, create some chaos, have a laugh and grow this thing bigger while we continue to build all this serious stuff. Help shape $HOOLI with us.

So Why $HOOLI?...

Why the fuck not! Enjoy the content.. It gets better and better.

[My Pet Hooligan @mypethooligan]

You’ll never guess who accepted the mission… 👀

Hell or High Hooli: Episode 6 - MISSION: POSSIBLE

[Jake @Jakeronthia_]

This one is too original to be a crypto game.

Why none talking about it?

[My Pet Hooligan @mypethooligan]

Lets cut the 🐂💩

Earning Street Kred will get you exposure to HOOLI

Do with that information what you wish!

[My Pet Hooligan @mypethooligan]

Felt cute, reposting... might delete later!

Episode 3 - Lipstick 💋

[My Pet Hooligan @mypethooligan]

AMGI Studios is releasing a $HOOLI memecoin?

What about their partnership with $KARRAT?

GROK what does this all mean?.. 👇

Episode 3 - Lipstick 💋

[My Pet Hooligan @mypethooligan]

Dear Algorithm

Show this to everyone who deserve a win. To those tired of FUD, rugs and watching paper hands while they held strong. To the builders, dreamers and believers... Your time is now. This next chapter is for you!

Hell or High Hooli: An Underdog Story - Episode 1 👇

[My Pet Hooligan @mypethooligan]

This Friday!.. MPH Play With the Devs is back! 🎮

Fri 10 Oct - 11:00 PT - Discord Clubhouse VC

Surprise raffle prize awaits three lucky participants! 🎉

Game, watch or just chat with the Devs!.. 🐰

[PEPE - “THE GOAT” @AdamHODL]

You simply won’t find a whitepaper in the space as good or as detailed as what @MyPetHooligan just dropped. They’ve covered every angle — not just how they plan to dominate the GameFi space, but how they’ll redefine it entirely.

👉 https://t.co/i0G9CD6fdd
(whitepaper is the first thing you’ll see)

My takeaways + thoughts:

I’ve said it before, my favourite thing in the entire MPH ecosystem is the Genesis Hooligans. That’s where the real value sits. Not only have holders already had multiple airdrops, but the $KARRAT drop alone put most people into profit on their NFTs. They’ve continuously rewarded holders, and this new paper makes it very clear, they’re not slowing down.

My favourite part?. Revenue share tied to traits.

To simplify it, when players buy in-game playable traits (skins, weapons, cosmetics, etc.), a portion of that spend becomes revenue that flows back to the NFT holders of those traits.

We all saw what happened with the Off The Grid beta. It worked because it was genuinely fun, a real game first, while quietly running on crypto infra the player didn’t even notice.

That’s exactly what My Pet Hooligan is doing.

Ten minutes of gameplay and you’ll get it, it feels like Ratchet & Clank meets Call of Duty, built for Web3. It’s fast-paced, chaotic fun, addictive, competitive, and seamless. And with planned launches on Steam and Xbox, I think Gen Z / younger gamers are going to lose their minds over it. It’s got that Fortnite / CoD-level energy, just with an actual on-chain economy underneath.

If they execute half of what’s in this paper, My Pet Hooligan won’t just join the GameFi conversation,
they’ll lead it.

[Karrat Intern @karratintern]

$KARRAT is the ticker.

[My Pet Hooligan @mypethooligan]

Happy Uptober!

We have warned you before.. here it is again. If you are any of these things:

- A Hooligan
- A Gamer
- A disgruntled Web3 Gaming Participant
- Anyone who likes opportunity

Go make a My Pet Hooligan user account now and get active.

Something BIG is coming!

[My Pet Hooligan @mypethooligan]

WARNING

Uptober is coming and something is brewing with Street Kred. Hooli the mad scientist has a potion ready to melt your faces!

For you diamond handed nutjobs and degens, turn those notis on and lock TF IN!

Create a user account, connect your wallet and start playing NOW

[My Pet Hooligan @mypethooligan]

bbbb bad… Bad to the bone!

Sunday BTS! 👇 LES GOH! $KARRAT

[ozy @ozyozers]

@PlayPudgyParty PARTY MORNING

[My Pet Hooligan @mypethooligan]

Progress, progress, progress…

Sunday BTS! LESS GOHH 👇 $KARRAT