Phill Agnew

Host of @NudgePodcast 🎙

[Phill Agnew @p_agnew]

Count how many times the players wearing white pass the basketball.

[Phill Agnew @p_agnew]

What do you think would happen if one of the world’s best violinists started busking on the subway?

[Phill Agnew @p_agnew]

Sharing bad news makes others dislike you.

An extract from Cialdini's expanded edition of Influence.

[Phill Agnew @p_agnew]

We ignore information that contradicts our world view.

A confirmation bias example from Nuala Walsh's book Tune In.

[Phill Agnew @p_agnew]

Basketball teams perform better when they play harder teams during pre-season.

Taken from the anatomy of a Breakthrough.

[Phill Agnew @p_agnew]

It’s time for an end-of-year special.

I’ve scoured Steve Jobs's 38-year career and documented every persuasion tactic he’s used.

Here’s how he became the most successful CEO of all time.

https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

We donate more to victims who share our nationality.

A study cited in Tune In.

[Phill Agnew @p_agnew]

Are referees swayed by loud crowds? https://t.co/J8Pl71rPQ9

[Phill Agnew @p_agnew]

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners.

It made my message 20% more effective.

To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters.

https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

We prefer ads that we've seen before.

An extract from Cialdini's book Influence.

[Phill Agnew @p_agnew]

I sent handwritten notes instead of emails.

Here’s what happened: https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

You'll spend more on your car if your neighbour wins the lottery.

An example of herd mentality in Nuala Walsh's book Tune In.

[Phill Agnew @p_agnew]

This is one of my favourite interviews of the year. You'll hear:

→ Why you should go last in a job interview.

→ Why you should pay incentives out in regular but smaller sums.

→ And how you should always list your benefits in threes.

Tune in: https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

You'll pick the wine that's running out of stock.

How scarcity influences purchases. A study cited in Methods of Persuasion.

[Phill Agnew @p_agnew]

Here's what they don't tell you about Black Friday: https://t.co/J8Pl71rPQ9

[Phill Agnew @p_agnew]

I spent four hours watching 300 ads back to back.

Today, I reveal how they use psychological principles to persuade you.

Tune in here: https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

Even when it is clearly insincere, men still like those who share false praise.

Taken from Robert Cialdini's Influence.

[Phill Agnew @p_agnew]

The world’s best websites follow psychology-backed rules.

Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website.

On this episode of Nudge, he shares all the secrets.

https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

So, I wondered if I could use this principle to go viral on YouTube.

I created two videos, one using the principle and one that didn’t and published both simultaneously.

Did I go viral?

Find out: https://t.co/BDGUlx9Cnn

[Phill Agnew @p_agnew]

I tested a marketing psychology principle on four loyal Nudge fans.

[Phill Agnew @p_agnew]

My little test replicated dozens of scientific findings.

I found the more effort you put into something, the more people value it.

Saying, "This video takes weeks to prepare", made fans rate it 35% higher.