Advanced Research in Marketing Analytics

Research in digital marketing driven by artificial intelligence; Branding on #socialmeida with #bigdata, sentiment analysis and topic modeling

[A Data Guy @OceanBigData]

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: https://t.co/jfl0BvJN09

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/lCzmDCjXin

[Analytics Infinity @AnalyticsInfini]

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: https://t.co/lXVur1FXGm

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[Advanced Research in Marketing Analytics @PanelDataGuru]

@DrLiuBigData @stanfordnlp @apachespark_ is great for large scale machine learning if you use Java

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[Advanced Research in Marketing Analytics @PanelDataGuru]

@DrQuantitative @DrLiuBigData @stanfordnlp @Burberry Another luxury brand, @RalphLauren, is also big on #ArtificialIntelligence, #bigdata analytics and natural language processing.

[Chief Data Scientist @BigData2Action]

This study ( https://t.co/5cVzJXvtOx ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (https://t.co/lCzmDCjXin) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

[Text Mining with #AI @MmyDigital]

This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: https://t.co/hjXpIgrvWo

[A Data Guy @OceanBigData]

Applying the dual perspective of customer engagement, this research (https://t.co/4FyYeKyGHS) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

[Text Mining and Mktg @MarketingMining]

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: https://t.co/W4ftyt4FWE

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[Analytics Infinity @AnalyticsInfini]

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . https://t.co/lXVur1FXGm

[Marketing Professor @DrQuantitative]

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: https://t.co/u2B6GqAzW3

[Advanced Research in Marketing Analytics @PanelDataGuru]

Tom Mitchell was named the Interim Dean of School of Computer Science @CarnegieMellon https://t.co/3CZKTCXAkg

[Advanced Research in Marketing Analytics @PanelDataGuru]

The team @MIT_CSAIL creates cutting-edge algorithms for processing text of big data and solves social problems: https://t.co/rjQkLBrHvu. These algorithms can be coded for #NLP enabled by #MachineLearning in @Java, #Python or #R. Excel can be applied to visualize sub data set.

[Advanced Research in Marketing Analytics @PanelDataGuru]

Is there such a thing as #fake #socialmedia? https://t.co/rRMv0I2hqN

[PwC @PwC]

Introducing the Compendium of Examples: a collection of 9 case studies to add context & clarity to the #COSO ERM Framework. Hear our podcast to learn more: https://t.co/OPOyu899wd #Risk

[PwC @PwC]

.@oath CEO @tim_armstrong talks with @chrisvollmer & @grossdm about the dawning of a mobile consumer economy. 📱 Read the interview: https://t.co/bTzmi8RRyt #PwCOutlook