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New post about my week with Sue Williams - probably the most successful hostage negotiator you've never heard of. The wild thing is, after spending time with her, I realised how many "everyday" negotiations we're all in - and how dangerous it is to be unaware of these tactics.
I’ll let you into a lil brand strategy secret: it’s right under your nose right from the start.
You know how they say a picture says 1000 words? This illustration is on the last card of Workshop Tactics, the first Pip Deck launched four years ago. but what’s so special about it?
When the first print run was being put together, I was one card short. so I found a chance put a part of *me* into the deck. I wanted to remind people of something that is so easily forgotten:
There are more important things than your work. There is a big wide world of life to be lived. Work should not get you down. But with some optimism I hoped the product itself would create space and equilibrium in people’s work lives, so that moments like these were possible. There’s more…
It’s accompanied by a quote: “Very little is needed to make a happy life; it is all within yourself, in your way of thinking.” by your stoic boi Marcus Aurelius.
Here’s where things get interesting.
I had largely forgotten about this card. Until a little while ago when I had a chat with @visakanv to do some noodling on the brand marketing (he is a fantastic left-field consultant for this kind of work). His thoughtful questions brought focus to this very card.
Like a typical detective story, the innocuous character at the start of the story turns out to be the missing piece of the puzzle for the twist at the end. And the same feels true about this card.
It carries the very essence of why Pip Decks exists. And in actual fact, the company Why and my Why are the same: to live a happy life.
It’s simple.
Fishing on a boat is simple.
Enjoying an evening is simple.
And how do you have a happy life? As Aurelius says, it’s in your way of thinking. Little is needed. And so that’s Pip Decks’ brand strategy:
Simple tools that change how you work and how you *think* about work.
A happy career / business creates a happy life.
So my prompt to you: go back to the start of your business venture. What’s in those first notepad scrawls or WhatsApp conversations? What weird thing was in the early version of the product? Why did you put it there and what does it mean?
The stakes were low when you were working then. And your core philosophy likely attached itself to something somewhere.
Go find it, and amplify it once again.
@thomasm_harris Yes. But to get it working right so that it is genuinely helpful and not hallucinating is tough. But we are working on it! Getting people to the right tactic fast is a top priority for us.
"When our progress comes to a standstill, it’s easy to assume we just need to learn more.
Instead of adding to our skillset, you could try removing something from it.
Identify one skill that no longer serves you and unlearn it."
—@PipDecks
We launch a new type of @PipDecks today: expansion packs!
Extend categories of your favourite decks with 20 new tactics.
Archetypes: Characters for Storyteller Tactics
Retros: Discussion for Workshop Tactics
We launch a new type of @PipDecks today: expansion packs!
Extend categories of your favourite decks with 20 new tactics.
Archetypes: Characters for Storyteller Tactics
Retros: Discussion for Workshop Tactics