Olivia
Online
Portada-Online.com
@portada_online
Portada is the cross-cultural source on #marketing news and insights for highly targeted audiences through its online, print and conference properties.
New York, Miami, Mexico & LA
Joined April 2009
4.2K Following
4K Followers
10.3K Posts
Constellation Brands' Rene Ramos On How to Deal With Soccer Audiences' Fragmented Nature https://t.co/PqcGa1vz0D
Brand-Driven Soccer Investment to Grow to US$ 4.6 billion by 2030 (NEW RESEARCH) #soccer #marketing #sportmarketing https://t.co/JYJNPgOSdM
Nissan - Honda Merger: Implications for the U.S. Marketing Industry https://t.co/ZRhIe0lwpW
Congratulations to Alzheimer Association and Lopez Negrete Communications for winning the Multicultural Health Care Advertising Campaign of the Year Award!
Your campaign, “Some Things Come with Age, some Don't”, stood out for its exceptional creativity.
Who to follow
Hispanic Marketing Council
@hmchispanic
Hispanic Marketing Council (HMC) represents the best minds and resources dedicated to Hispanic-specialized marketing. Formerly known as AHAA.
HispanicPR
@HispanicPR
Nation's leading trade media outlet focused on US Hispanic Marketing, PR and Digital Marketing news and analysis. https://t.co/GZaehEgDyb
TelevisaUnivision U.S. Advertising and Marketing
@GrowWithTU
Helping brands connect and grow with critical U.S. Hispanic consumers.
Introducing the Culturally Responsive Ad-Tech of the Year Award winner: AdTheorent!
Congratulations on this well-deserved recognition!
#AdTech #MulticulturalMarketing #DiversityAndInclusion #MarketingInnovation
Attention to marketing excellency! The Multicultural OTT Advertising Campaign of the Year Award goes to Metro by T-Mobile and BarkleyOKRP/Initiative for their exceptional work on “Metro's 'Nada de Bla Bla Bla' Super Bowl Campaign.
#OTTAdvertising #MulticulturalMarketing
NBCUniversal, Telemundo 52
Congratulations on winning the Soccer Advertising Campaign of the Year Award for your exceptional work on “La Copa Es Nuestra La Copa Es Nuestra”. Your campaign demonstrated outstanding creativity, innovative media strategies, and exceptional results.
Karina Dobarro: “I always knew I wanted to work in advertising. I learned from Gonzalo del Fa how to build a multicultural practice and how to position the business in front of multicultural.”
#marketing, #multiculturalmarketing
Horizon Media's Justin Rivera coordinating the workshop. Participant Perspectives: Shaping the Conversation Through Your Questions and Answers at #PortadaLive.
#MulticulturalSports, #HispanicSports, #marketing, #multiculturalmarketing
At #PortadaLive, @Thomas Hawing and @Liz Blacker discuss how to balance accountability and reach in minority-owned media. Learn how to navigate this complex landscape.
#DiversityAndInclusion #MediaStrategy
Targeting the 50+ age group? Learn about the challenges and opportunities in the digestive health market. Sign up now to receive our precap and join @CarrieSalmon and @NestorPerinot at #PortadaLive for insights on effective marketing strategies.
#HealthcareMarketing
Are you ready to take advantage of the growing Hispanic casual gaming market? Don't miss our recap of this workshop on #PortadaLive! Hear from industry leaders @Warren Strifling and @Cristina Martinez as they discuss strategies to capitalize on this lucrative opportunity.
It's #PortadaLive! Our featured guests share how to connect with the burgeoning U.S. youth soccer market. Learn from experts Jaime Cardenas and Alex Minicucci as they discuss strategies to effectively reach and engage this passionate audience.
#SoccerMarketing #DigitalMarketing
Marcelo Fiore: “At OOH we need to understand the content to understand activations from a tactical perspective.”
#OOHAdvertising, #OutdoorsAdvertising, #MulticulturalConsumers, #TechInMarketing, #RetailMarketing #PortadaLive
Susie Corona: "Our brands are in the community and we have to keep that in mind if we want to connect with them."
#OOHAdvertising, #OutdoorsAdvertising, #MulticulturalConsumers, #TechInMarketing, #RetailMarketing #PortadaLive
Gustavo Cecilio: “I support Corinthians, Barca an MLS team, and the Brazilian national team and that’s just in soccer.”
#SportsMarketing, #MulticulturalSports, #HispanicSports, #marketing, #multiculturalmarketing #PortadaLive
Leslie Arredondo Cordero: “Social media is adjacency and intentionality of particular musuc genres to the fore. Nationality barriers have become less important. Particularly for Mexican and Puerto Rican music.”
#MulticulturalMarketing, #DiversityAndInclusion, #BrandRepresentation
Welcome to #PortadaLive for an unforgettable journey of celebrating marketing excellence in the multicultural America.
#Marketing #Advertising #Branding #DigitalMarketing #SocialMedia #ContentMarketing #EventMarketing #DiversityAndInclusion #Latinx #Hispanic #Multicultural
How does a major marketer advertise digestive health solutions? Find out from @CarrieSalmon, at the below session!
@Haleon
Join us on September 19th in New York for #PortadaLive: https://t.co/oQGswUlB7E
#HealthAdvertising #MarketingStrategy #marketing #Haleon #HealthSolutions
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