Preferences AI

Stop Guessing. Start Predicting.
We transform how companies understand their customers by utilizing real-time intent prediction and direct AI-agent engagement.

[Preferences AI @PreferencesAi]

We're featured on @APACInnovator!

Our cofounder Tamir shared how we're helping brands stop guessing and start predicting through AI powered digital simulations.

@0xJayHK couldn't be more proud!

Built in Asia, for Asia.

Full report link in comments below!

[Preferences AI @PreferencesAi]

Got a question your team's been arguing about?

Stop arguing. Ask 1,000 customers shaped from your real data. Ten minutes.

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Five weeks in. Three things I didn't understand before launching:

1. Customers don't want simulations. They want certainty.
2. Speed compounds in ways quality doesn't.
3. The wrong question generates a perfectly useful answer.

Building for #3 now.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Pattern I'm seeing in customer accounts:

Week 1: "I'm using this to validate the next feature."
Week 4: "I'm using this before every roadmap meeting."
Week 8: "I'm using this before I open Notion."

The order of operations changed.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Before PreferencesAI, product meetings had two camps.

People who'd talked to customers and people who hadn't.

Now everyone has talked to customers. The argument is about what to do with the answers.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Spent the weekend cleaning up the archetype training pipeline.

The thing that took 4 hours when we launched takes 18 minutes now.

Worth more than any user-facing feature we shipped this month.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Survey response rates are inversely correlated with product quality.

The customers who'd give you the best feedback are the ones who never answer.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

The customer who tells you what they want is doing your job for you.

The customer who tells you what they'd trade is doing your CEO's job.

[Preferences AI @PreferencesAi]

Tradeoffs > preferences.

Always.

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

The questions that change companies don't sound like research questions.

They sound like negotiations.

"If we add this feature, would you give up that one?"

[Preferences AI @PreferencesAi]

We ran this for a team last week:

"Would you give up integrations to get our pricing cut in half?"

73% said yes. They were terrified to ship a stripped-down plan. Now they're shipping it Monday.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Stop running "do customers like X" simulations.

Customers say they like everything when you ask nicely.

Run "would you trade Y for X" instead. Tradeoffs reveal preferences. "Like" reveals nothing.

[Preferences AI @PreferencesAi]

https://t.co/sRNVhleDaW

[Preferences AI @PreferencesAi]

Honest admission: I still have meetings where I disagree with the simulation results.

Every time, the simulation has been right.

Trusting the data over your gut is a learned skill, not a default.