ProCopywriters

The alliance of commercial writers. Organiser of CopyCon. Find us on LinkedIn.

[ProCopywriters @procopywriters]

The 2023 ProCopywriters Survey is now LIVE!

🔷 How much copywriters are earning in 2023?

🔷 What specialist skills are copywriters investing in?

🔷 What's the size of the gender pay gap?

Find out here: https://t.co/xkP9cmYnBs

[ProCopywriters @procopywriters]

@alexialia Looks like we're all caught up

[ProCopywriters @procopywriters]

@alexialia Let us check our inboxes...

[ProCopywriters @procopywriters]

How do you handle confidential client information?

Copywriters are often the voice of a company – a voice that is close to the heart and brains of the business.

That means we know all kinds of company secrets and have access to commercially sensitive information and data.

[ProCopywriters @procopywriters]

What's the most ethically questionable brief you've ever received?

Cigarettes? Gambling? Payday loans? Crypto? Political campaigns?

We all have lines we won't cross.

But would it be helpful to have published ethical standards that we can all refer to?

[ProCopywriters @procopywriters]

Have you ever had a copywriting client intent on making bad choices?

One principle of the Copywriter Code is that copywriters should always act in their client's best interests.

But what if your client is hell-bent on something that could harm their interests?

[ProCopywriters @procopywriters]

Have you ever turned down copywriting work because it was beyond your expertise?

If so, what was the factor that made you say "no"?

[ProCopywriters @procopywriters]

@NikkiPilkington Thanks Nikki – and you're not alone in that view. Back to the drawing board. :)

[ProCopywriters @procopywriters]

💡 Ideas are the currency of an effective #copywriting strategy. But how do you actually come up with ideas that are creative as well as commercially viable?

@CamillaZajac offers some #contentwriting tips to set you on the right path: https://t.co/bQ1l7HzuOP
#ProCopyBlog

[ProCopywriters @procopywriters]

An A-Z of things which freelancers don’t get paid for (and other benefits we lose out on)...
@Dee_WkdCreative outlines all those aspects of self-employed work you need to take into account when you're setting your #copywriting rates: https://t.co/fJpzztNY5w
#freelancing

[ProCopywriters @procopywriters]

How can you get your business to rank on page 1 of Google?
✅ Answer a query rather than target a keyword
✅ Optimise your pages
✅ Pitch content to authoritative websites
✅ Conduct regular SEO audits
David Pawsey of @deepsocialme explains more here ➡️ https://t.co/n7Z7vCXqAD

[ProCopywriters @procopywriters]

What do you charge for writing web copy?

It might be 'just a few hundred words' to your client, but those words have to work darn hard.

On the #ProCopyBlog, @CantaloupeUK assesses what you need to consider when naming your price: https://t.co/wZ5c7ND5KB
#digitalmarketing

[ProCopywriters @procopywriters]

'The only thing worse than not having a blog page is having one that hasn't been updated since 2017.'
Finding the time to keep your website updated is tough when you run a small business.
@indeliblethink1 on why it pays to make it a priority: https://t.co/k5bIY2lDHP
#ProCopyBlog

[ProCopywriters @procopywriters]

Your content could be putting off potential #b2b clients due to:

🔷 Information overload
🔷 An impersonal approach
🔷 Irrelevant content
🔷 Dull writing
🔷 Too much jargon

@CamillaZajac offers some simple reminders to ensure your content is effective: https://t.co/41xZIvTXH5

[ProCopywriters @procopywriters]

Thinking of writing a newsletter? @sallymfoxwrites offers lots of tips on the #ProCopyBlog, including:
🔷 Defining the goal
🔷 Choosing your platform
🔷 Growing your subscriber list
And much more: https://t.co/VQkPflqibt

#copywriting #digitalmarketing

[ProCopywriters @procopywriters]

What effect does music have when you're writing? Do you have a go-to playlist to power your creative thinking, or do you opt for monastic silence so your flow isn't interrupted?

@sallymfoxwrites considers aural influences on the #ProCopyBlog: https://t.co/jtYHa5qVn4

[ProCopywriters @procopywriters]

Paying for a copywriter?
It’s not a risk.
It’s an investment.

The client gets a useful, re-usable deliverable that'll work for them while they get on with other things.

More on the value of a good copywriter from @LookHereWriting on the #ProCopyBlog: https://t.co/NvLpSYFoOz

[ProCopywriters @procopywriters]

Had a crappy work week? Or maybe you're focusing on the one rubbish thing that happened to you rather than the five good things?

@sallymfoxwrites discusses negativity bias on the #ProCopyBlog, and offers tips on cultivating a more positive mindset https://t.co/4dgLKRUtXu

[ProCopywriters @procopywriters]

"Why don't we grab a coffee together?"
F**K NO.

@agoodwriteup reckons her sweary online persona is a crucial part of her client acquisition strategy, as 'clients already know before they’ve even met me if they want to work with me or not.' https://t.co/elAyO9IVAN

#ProCopyBlog

[ProCopywriters @procopywriters]

'If you think about anything for long enough, you'll come up with reasons not to do it. So just write. Get some words down, play with the structure and put something in place.'
James McCann-Ellerington on beating 'analysis paralysis' in #copywriting https://t.co/8TCS5mxfbD

[ProCopywriters @procopywriters]

'Write in plain English... Complex ideas explained simply are often the most powerful.'
@flickwild makes the case for being more 'copywriter' and less 'killer content crafter' https://t.co/0h1HgR8q8c

#PlainEnglish #copywriting #contentwriting