Our co-founder Aman Khanna's vision is to help clients to expand globally through our products while leading the US Market. His objective is to provide brands with the right push to reinvent their strategies as cookies become obsolete and embrace newer technology to stay relevant
way of the future as it is based on a deeper understanding of customers – achieved by analysing their interests, affinities and attributes. Our co-founder Gautam Mehra pens his thoughts on benefits of cohort-based advertising in this Brand Equity article. https://t.co/INPhhU04Ut
With the changing face of martech, brands need to invest in marketing ecosystems that are resilient and prepared for what is yet to come, especially with cookies on their way out. A cohort-based approach is easily the best option for marketers. Cohort-based advertising is the
Demystifying Customer Based Platforms (CDPs) -
A CDP is a software that processes data from multiple tools to create a centralised database of business’ or brands’ customers that can be segmented in different ways to develop personalised marketing campaigns.
Learn more about CDP
these interactions.
So what are you waiting for?
This festive season, future-proof your success and achieve assured returns with ProfitWheel that delivers measurable growth for your brand.
@vivekbhargava#ProfitWheel#festiveseason#firstpartydata
With the impending loss of third-party data, marketers face the big challenge of moving to a first-party data strategy.
Global brands use customer data to deliver personalized suggestions, create seamless journeys based on customer behaviour and drive measurable growth using
First-party data confers a competitive advantage unlike second-and third-party data – which any of your competitors could theoretically access. First-party data is unique to your brand.
It is most relevant to your marketing needs because it is information that you deliberately chose to collect or that is automatically generated in the course of a customer interacting with your brand. It gives your brand maximum insight into customer behaviour.
Read more on how we are looking at driving tech innovations and building new products that will enable true intelligence in the mar-tech ecosystem:
https://t.co/towlHbbt6Y
@vivekbhargava#Announcement#CoFounder#ProfitWheel
We are delighted to announce that Gautam Mehra is joining us as our co-founder. Under his leadership, we will have an increased focus on solving the biggest problems for D2C brands on effective customer acquisition, enhanced profitability, marketplace expansion and growth.
Watch @vivekbhargava, our Co-founder at ProfitWheel & Chairman of the @IAMAIForum Startup Committee, as he talks to @_StartupEvents @YourStoryCo CEO @SharmaShradha about how IAMAI Circle Program aims to support startups in their growth journey.
Watch @vivekbhargava, Co-founder of @profitwheellive & Chairman of IAMAI Startup Committee, talk to YourStory CEO Shradha Sharma on how @IAMAIForum Circle aims to support startups in their growth journey with an unbiased & transparent mentoring framework. https://t.co/IZybkrYqFp
Unlike first-party data, second-party and third-party data are not from your audience; they’re collected from different sources. It is tough to say whether the information in these parties will be useful for your marketing efforts.
#ProfitWheel#ChallengesOfData#DataDecoded
As we strengthen our operations in the US, we are excited to announce the joining of Aman Khanna as a co-founder. We are committed to enabling brands and marketers to see ‘Profit as a service’ by helping them acquire highly profitable customers.
It is important to understand types of data – one of the biggest drivers of successful marketing. Data-driven marketers, sales reps, and customer success managers can run effective analyses and work to attract, close, and retain successful customers using this data.