Before 2024, I hadn't been to the United States in over 8 years.
The first thing I did after getting across the border was link up with @DJ_Muggs in LA and finish our album. Then I went to NY and got an award from the 5% nation.
But RIGHT AFTER THAT I was denied entry into the country when @WESTSIDEGUNN invited me to preform at one of his events and my whole program was mosh up. I was also supposed to reunite with my dad who lives in America that day so it was a huge setback and im not gonna lie that shit had me extremely depressed for a minute.
The song BORDERS from the new album is about my whole journey since then and this new episode breaks it all down with some unreleased footage from my time in Europe with @FigubBrazlevic & @whoisjr
🤯one of my twin daughters showed me a painting she made today that was so beautiful my mind was blown.
I never told her the concept/name for me & @Cavwins album but it literally is the perfect painting for it.
crazy how these things work...
me n Cav album is set to drop this year right after my new album with @NicholasCraven_ and yes all the dates are already set. this is not a drill.
im back in that mode. 😤
🎯💯
Me personally, I have chosen to go the “feeling/narrative” route with my latest album rollout.
Essentially I am doing the EXACT opposite of the “feed-the-algorithm for virality” style in favour of seeking real engagement & retention over time through meaningful content; this is all by myself no big label budget all out of pocket for the love of the art/culture .
Episode 1 of the #WhyEqualsSelf docu-series covering the making of my new album is now playing.
Watch the making of my latest album in this brand new Netflix style documentary series and witness the creation of a hiphop masterpiece.
“WHY EQUALS SELF”
Episode 1 is now playing on YouTube
https://t.co/gFl75uIKNi
“THE DUMB” is the digital B side and will be available to stream everywhere as well.
both songs written, performed, produced, mixed and mastered by me.
#WhyEqualsSelf
I directed & edited a documentary series capturing the ENTIRE creative process of my new album.
From my home studio THE BAKERY to Canada’s #1 recording studio METALWORKS.
Follow along every step of the way and take a journey through my mind as I write, produce, record, mix and master each song.
Episode 1 is out now: https://t.co/VQ1VVFmrpA