CEO @ Compass. People should not be run on instincts. We help teams stay aligned with their direction, their culture. ex CEO @Totem. 🧗♀️ @Fontainebleau.
@ashugarg I believe there will be a why layer (direction strategy taste ambition values) that is the reference like a thermostat and help steer and an execution layer (what and how) that is easier to execute.
@JayaGup10@signulll I believe we use to run people on lagging signals. We used to see the receipt NPS attrition etc.
The real signal is language versus company direction like earning calls in finance.
We can track ambition taste values strategy in language.
There will be 2 context graph.
One is from artifacts and will allow automation of task thanks to the what and how.
The why is the real strategic layer. Decision is about alignment. It is direction strategy taste values … and compare the artifacts each week to this direction like the earning calls in finance.
The signal is the gap. That is what I build at Compass.
The result surprised Matt.
Misalignment is a hidden cost. In Matt's words, it shows up as "passive-aggressive gunking up the works."
"We started moving faster, even though we had fewer people," he told me.
[4/4] We're building Compass for exactly this.
Most AI tools are becoming a company brain — storing and retrieving what's already been said.
Useful, but backward-looking.
Compass steers. It reads, every week, the gap between what your company declared — ambition, culture, standards, strategy — and what its language and decisions actually show.
Then it gives you the smallest correction to make now, while it's still cheap.
The brain is a thermometer. The Compass is a thermostat. 🧭
[1/4] 𝗔𝗜 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗮𝘀𝘀𝗲𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀𝗻'𝘁 𝗰𝗼𝗱𝗲 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲.
If everyone can generate the code, the code stops being a moat.
What's left becomes the real moat: brand, culture, standards, ambition, taste, and the people who carry them.
This is the inversion most CEOs haven't internalized yet.
[3/4] The hard part: in most companies, exactly this is what drifts silently as they scale.
Ambition dilutes. Standards soften. Culture becomes a little less specific.
No one decides it.
It happens by accumulation — an exception, a compromise, a hire one notch below, a project a notch less ambitious.
The dashboard says everything's fine. The institution is eroding.
Il faut absolument prendre le temps d'écouter cette audition d'@arthurmensch, PDG de Mistral AI : une leçon magistrale sur l'IA, l'économie, la souveraineté et bien d'autres choses...
https://t.co/ZuM8RolUaV via @YouTube
People are the moat.
But most companies still run people, culture, standards, and direction on instinct.
Finance found its signals.
Marketing found its signals.
Baseball found its signals.
People leadership never did. That is about to change.
https://t.co/BhbImFTZNU
@JayaGup10 Agreed, but the essay left the harder question unanswered.
How do you know if the institution is holding? How do you track direction, standards, taste, ambition, identity — in people, in real time, before the drift becomes visible in metrics?
https://t.co/BhbImFTZNU
This why Company intent, brand, what good look like, values etc is the next unique data that is more important than company brain/context.
The precision of the why is the direction.
4/4 The hard problem is not helping AI remember the company.
It is helping companies preserve ambition, standards, strategy, and direction while humans and agents execute faster.
Maps are not navigation.
Compass helps companies steer.
3/4 The CEO can reconstruct the drift later.
Which meeting.
Which customer.
Which incentive.
Which decision.
But reconstruction is not prevention.
Memory is not steering.