@StevenVarsano walks us through the journey of building @thejetbusiness, the private jet showroom he built from scratch and recently sold to Flexjet.
0:00 Intro: Held at Gunpoint After My First Private Jet Sale
1:23 Welcome - First Interview Since the Flexjet Acquisition
1:39 Growing Up in New Jersey: Working at Age 7 in a Fatherless Home
2:27 Waiting Tables While Selling Multimillion-Dollar Jets
5:23 Motivation: Sitting Across From Billionaires & Staying Confident
6:25 From Washington Lobbyist to Nightclub Waiter
9:00 Landing a Jet Broker Job by Working for Free (Commission Only)
10:20 Cold Calls & Trade-A-Plane: How Jet Sales Worked in the '80s
11:11 Perseverance & Grit: 9 Months Without a Sale
12:40 First Jet Sale: $3.125M to a South American Billionaire
14:40 Gun Pulled on the Private Jet Mid-Flight
16:37 Escaping the Miami FBO in a Taxi
19:53 The $8,000 Commission & First Private Jet Flight
20:55 Chasing Corporate Raider Nelson Peltz Through Barneys
24:29 "Time Kills Deals": Closing a Jet Lease at Midnight
25:46 Leaving Jet Sales for 14 Years of M&A and Takeovers
27:08 Donald Trump, Boeing 727s & Mar-a-Lago Stories
29:32 Back to Selling Jets & the Idea for a Jet Showroom
30:05 Why London Instead of New York (Meeting Lisa)
32:55 Opening a Jet Showroom After the 2009 Financial Crisis
34:40 What the Showroom Jet Cost
34:55 Opening Day: 6 Months With Zero Deals
36:00 Press Coverage & Building Momentum
37:10 $500 Million a Year in Aircraft Transactions
37:49 Private Jet Categories Explained: Midsize to Ultra Long Range
39:00 The Best-Selling Private Jet: Embraer Phenom 300
40:05 The Jet Business Model: Educating Buyers & Sellers
42:14 $10 Billion in Total Jet Sales
42:34 Corporate Jets vs. Private Jets: Who Actually Flies Them
44:10 Younger Jet Buyers & the New Generation of Wealth
47:40 Going Viral on TikTok: 30 Million Views
52:36 Why Authenticity Wins on Social Media (and Brings in Buyers)
54:33 When Should You Buy a Private Jet? The 150-Hour Rule
56:41 Fractional Jet Ownership Explained
58:00 Selling Jets to Tony Robbins
59:50 Most Expensive Sale: $100M Boeing Business Jet
1:00:05 Why Steve Sold The Jet Business to Flexjet
1:03:13 Never Retiring: Longevity, Stem Cells & Peptides at 70
1:06:00 A Day in the Life of a Billion-Dollar Jet Broker
1:08:05 Why the Right Partner Matters in Business
1:09:15 Advice to My 23-Year-Old Self
1:12:05 What Is "Ultra High Jet Worth"?
1:14:25 How to Win in Business: Write Your CV 10 Years Ahead
The Venture Episode 006 with @StevenVarsano, the man who turned a $13,000-a-year lobbyist job into a private jet empire he just sold to Flexjet.
He walks us through the journey of building @thejetbusiness, the private jet showroom he built from scratch and recently sold to Flexjet.
@StevenVarsano walks us through the journey of building @thejetbusiness, the private jet showroom he built from scratch and recently sold to Flexjet.
0:00 Intro: Held at Gunpoint After My First Private Jet Sale
1:23 Welcome - First Interview Since the Flexjet Acquisition
1:39 Growing Up in New Jersey: Working at Age 7 in a Fatherless Home
2:27 Waiting Tables While Selling Multimillion-Dollar Jets
5:23 Motivation: Sitting Across From Billionaires & Staying Confident
6:25 From Washington Lobbyist to Nightclub Waiter
9:00 Landing a Jet Broker Job by Working for Free (Commission Only)
10:20 Cold Calls & Trade-A-Plane: How Jet Sales Worked in the '80s
11:11 Perseverance & Grit: 9 Months Without a Sale
12:40 First Jet Sale: $3.125M to a South American Billionaire
14:40 Gun Pulled on the Private Jet Mid-Flight
16:37 Escaping the Miami FBO in a Taxi
19:53 The $8,000 Commission & First Private Jet Flight
20:55 Chasing Corporate Raider Nelson Peltz Through Barneys
24:29 "Time Kills Deals": Closing a Jet Lease at Midnight
25:46 Leaving Jet Sales for 14 Years of M&A and Takeovers
27:08 Donald Trump, Boeing 727s & Mar-a-Lago Stories
29:32 Back to Selling Jets & the Idea for a Jet Showroom
30:05 Why London Instead of New York (Meeting Lisa)
32:55 Opening a Jet Showroom After the 2009 Financial Crisis
34:40 What the Showroom Jet Cost
34:55 Opening Day: 6 Months With Zero Deals
36:00 Press Coverage & Building Momentum
37:10 $500 Million a Year in Aircraft Transactions
37:49 Private Jet Categories Explained: Midsize to Ultra Long Range
39:00 The Best-Selling Private Jet: Embraer Phenom 300
40:05 The Jet Business Model: Educating Buyers & Sellers
42:14 $10 Billion in Total Jet Sales
42:34 Corporate Jets vs. Private Jets: Who Actually Flies Them
44:10 Younger Jet Buyers & the New Generation of Wealth
47:40 Going Viral on TikTok: 30 Million Views
52:36 Why Authenticity Wins on Social Media (and Brings in Buyers)
54:33 When Should You Buy a Private Jet? The 150-Hour Rule
56:41 Fractional Jet Ownership Explained
58:00 Selling Jets to Tony Robbins
59:50 Most Expensive Sale: $100M Boeing Business Jet
1:00:05 Why Steve Sold The Jet Business to Flexjet
1:03:13 Never Retiring: Longevity, Stem Cells & Peptides at 70
1:06:00 A Day in the Life of a Billion-Dollar Jet Broker
1:08:05 Why the Right Partner Matters in Business
1:09:15 Advice to My 23-Year-Old Self
1:12:05 What Is "Ultra High Jet Worth"?
1:14:25 How to Win in Business: Write Your CV 10 Years Ahead
We sat down with Steve on The Venture, from clearing tables at 14 to selling a $100 million Boeing, and everything he learned about the people who buy them.
This guy sold private jets worth billions of dollars!
Meet @StevenVarsano. For years, corporate jets were sold in secret, but in 2011, Steve opens @thejetbusiness and does the opposite.
Available tomorrow, everywhere you get podcasts.
Today he moves half a billion dollars of aircraft a year.
The most expensive he ever sold went for over $100 million.
He's 70. "I don't wanna die until I'm dead."
The Venture Episode 005 with The Gstaad Guy, the man who built a following in a place he'd never even visited.
He walks us through the journey of turning a joke into a business empire, from viral videos to luxury brand collaborations worth millions.
The Gstaad Guy walks us through the journey of turning a joke into a business empire, from viral videos to luxury brand collaborations worth millions.
0:00 Intro
1:09 How The Gstaad Guy started as a private joke
4:18 What real luxury actually feels like
5:53 Turning a viral idea into a business
7:24 Living a secret double life at Apple
8:17 What happened when Apple colleagues found out
10:34 Knowing when it was time to quit Apple
12:12 Handling resistance from family and friends
14:12 Building the brand before experiencing Gstaad
16:27 Why staying niche became an advantage
19:04 Why a 60-second video takes 30 hours
21:03 The fine dining philosophy behind his content
22:19 How he attracts luxury brand collaborations
25:06 Why he rejects extreme hustle culture
26:31 Getting Loro Piana to take a chance on him
28:12 The experiment that proved his commercial value
29:29 Becoming a consultant instead of just an influencer
31:47 How he sold 1,000 pairs of shoes in six hours
33:10 Creating a Bentley with The Gstaad Guy
35:36 Moving from the what to the why
36:38 The business he started for the wrong reasons
38:26 Finding a business aligned with who he really is
41:27 Launching the bracelet business and breaking even
42:54 Building a luxury retail distribution strategy
44:21 Where his businesses actually make money
45:36 Managing multiple businesses at once
46:45 How he hires people as a creator
48:03 Why The Gstaad Guy finally broke character
50:17 Why podcasting is his least profitable business
53:10 What wealthy people taught him about success
55:23 Does he actually want to become a billionaire?
57:06 What is on his vision board now
58:45 Choosing mentors who actually understand you
1:01:14 What it really takes to win
The Gstaad Guy walks us through the journey of turning a joke into a business empire, from viral videos to luxury brand collaborations worth millions.
0:00 Intro
1:09 How The Gstaad Guy started as a private joke
4:18 What real luxury actually feels like
5:53 Turning a viral idea into a business
7:24 Living a secret double life at Apple
8:17 What happened when Apple colleagues found out
10:34 Knowing when it was time to quit Apple
12:12 Handling resistance from family and friends
14:12 Building the brand before experiencing Gstaad
16:27 Why staying niche became an advantage
19:04 Why a 60-second video takes 30 hours
21:03 The fine dining philosophy behind his content
22:19 How he attracts luxury brand collaborations
25:06 Why he rejects extreme hustle culture
26:31 Getting Loro Piana to take a chance on him
28:12 The experiment that proved his commercial value
29:29 Becoming a consultant instead of just an influencer
31:47 How he sold 1,000 pairs of shoes in six hours
33:10 Creating a Bentley with The Gstaad Guy
35:36 Moving from the what to the why
36:38 The business he started for the wrong reasons
38:26 Finding a business aligned with who he really is
41:27 Launching the bracelet business and breaking even
42:54 Building a luxury retail distribution strategy
44:21 Where his businesses actually make money
45:36 Managing multiple businesses at once
46:45 How he hires people as a creator
48:03 Why The Gstaad Guy finally broke character
50:17 Why podcasting is his least profitable business
53:10 What wealthy people taught him about success
55:23 Does he actually want to become a billionaire?
57:06 What is on his vision board now
58:45 Choosing mentors who actually understand you
1:01:14 What it really takes to win
We sat down with the Gstaad Guy on The Venture and he walked us through all of it, from the funny video that started everything to the social media empire he’s built.
In 2022 he starts a rosé brand, because celebrity drinks were selling for hundreds of millions.
He gets it into some of the best restaurants in the world.
But he doesn't drink and he never tasted rosé… so he shut it down while it was still selling.
"All I had was a desire for success. That alone is never enough."
Today he works with Loro Piana, Audemars Piguet and Acqua di Parma.
Bentley built twenty-five cars to his spec.
His jewellery brand sells in Selfridges, Aspen and Dubai.
And 3,000,000 people follow him on social media.