Recurly

We’re on a mission to help the world’s leading brands navigate, scale and thrive in the subscription economy. #GetAheadOfWhatsNext

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We asked Christopher George, Co-founder of SubSummit and Leading voice of the subscription industry, to share the trends he sees shaping the industry over the next year 👇

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Happy 4th of July! 🇺🇸 Whether you're unboxing a FabFitFun edit, pouring a glass from Wine Direct, or spoiling the dog with PupBox, subscriptions are quietly powering the long weekend.
Grateful to work with merchants building the experiences people actually look forward to.

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Software has the lowest churn rate of any industry, but fewer than 1 in 5 trial users convert to paid. Our latest report reveals what's working, what's lagging, and the biggest opportunities.
Download your copy 👉https://t.co/YC8F80Btba

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💡51% of cancellations last year happened because the subscriber wasn't using the product enough. That's not churn, that's a timing problem. And timing problems have solutions: a pause, a downgrade, a well-placed check-in.
Our webinar covers this 👉https://t.co/gwpXqKunJV

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52% of subscribers canceled last year. The top reason wasn't price or competition, it was disengagement.
Most businesses keep pouring into acquisition. This blog makes the case for flipping that priority 👉 https://t.co/iwSjRDUHQk

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To everyone celebrating Pride this month: we see you, we value you, and we're glad you're here.

Every month, every year. Happy Pride from Recurly.

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Acquisition costs are up. Conversion rates are holding. The ecommerce brands pulling ahead aren't spending more to grow, they're keeping more of what they already have. Our Ecommerce report breaks down retention, revenue recovery, plan design, & more 👉 https://t.co/4QxMquFHyy

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Brands that offered subscribers flexibility instead of a dead end saw 337% more pauses instead of cancellations, with 75% returning.
Want to build a better cancel-save journey? Join The Retention Revolution on July 15 at 11 AM CT. Save your spot: 👉 https://t.co/ZWojqudG6I

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Most in-app tools fire a save offer. The subscriber clicks. Then they're redirected out of your product.

Momentum gone. Conversion gone.

It's a structural problem — and most generic messaging tools have it baked in.

Read the full blog 👉 https://t.co/4EtN0Z2Ayw

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Subscriptions make the best gifts because they actually match who someone is. We put together the dad bundle for every type of dad in your life. Happy Father's Day from Recurly 🥸.

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Today we recognize Juneteenth and honor the resilience, progress, and continued pursuit of equity and opportunity. Freedom is ongoing.

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Following SubscriptionX in London, we hosted an evening at F1 Arcade with leaders from across the subscription industry alongside our partners at @Checkout and @avalara.
Huge thank you to everyone who joined us and to our partners for helping make the night happen.

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⚽ Acquisition gets the headlines. Retention drives the business. As World Cup signups surge, brands that offer flexibility and seamless subscriber experiences will be the ones that keep winning. Read more 👉
https://t.co/nFQZfpk1vx

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Software has the lowest churn rate of any industry, but fewer than 1 in 5 trial users convert to paid. The gap is real, and the fix starts at onboarding.
Our report breaks down what's working, what's lagging, and where the biggest opportunities are https://t.co/gS82jpxBih

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Pause usage is up 337%, proving subscribers don’t always want to leave, they just need options. See how retention strategies like pause, downgrades, cancel-save flows, and win-backs help brands reduce churn and protect LTV 👉 https://t.co/VbaijqU0Mw

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StreamTV Show is right around the corner! If you haven't booked your 1:1 meeting with the Recurly team yet, this is your final call. ⏰

We have a few slots left. Lock in your session before they’re gone! 👉 https://t.co/oeKjDi4viB

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If you’re looking to optimize your checkout and stop revenue leakage this year, let’s chat at StreamTV Show.

Recurly is hosting 1:1 sessions to build custom subscription scorecards for attendees. Save your spot now! 👉 https://t.co/q82QUAcG6l

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🌴 President's Club 2026: St. Lucia
From deep-sea fishing and unforgettable sunsets to time spent connecting with colleagues outside of work, St. Lucia delivered the perfect backdrop to recognize the people whose outstanding results earned them a seat on this year's trip.

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If you’re going to SubscriptionX, make sure Recurly is on your schedule 📍
We’re sitting down with subscription brands to talk churn, recoverable revenue, and the small changes that can make a surprisingly big impact.
Book a time before spots disappear 👉 https://t.co/Rv12NywWD4

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Are you heading to StreamTV Show? So are we!
We’re bringing something special with us: custom subscription scorecards. In just 15 minutes, our team will help you identify exactly where your revenue is slipping through the cracks and how to fix it 👉 https://t.co/Obk1LvnB8L