Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video.
Today we're launching a whole new way to make them:
React with Video
Tap the repost button and start recording with green screen, split screen, or picture-in-picture.
Now available on iOS
Today we’re announcing the full rebuild of our advertising platform, the most ambitious in X’s 20-year history. This is classic X and xAI: bold, fast, and built for advertisers. I’m incredibly proud of our engineering team and everyone at X who made this happen. We designed the new ad stack from the ground up for rapid innovation - expect continuous improvements, powerful new features, greater flexibility and better performance. We look forward to working closely with our partners as we roll out this next-generation platform!
Elon and the @xai team are locked in like never before. 🔥 The energy is fierce at every level!
When the mission is to build the most powerful AI for truth-seeking and humanity’s future, doubt just fuels the fire.
“Catch-up this year,” then lights out. 🚀
X is committed to protecting the real-time global public conversation and safeguarding the platform for all of our users. As part of our crisis response protocol, we are taking additional measures to enforce our X Rules and policies and take action as fast as possible.
As a reminder, abuse, harassment, hate, and threats of violence have no place on X. If you find posts or accounts that you believe violate X Rules, report them in the app. Our Safety team will review and take any necessary action, including removing content or suspending accounts.
X’s Community Notes complement our Safety team during these critical moments by enabling contributors worldwide to add evidence-based context quickly to potentially misleading posts, helping to combat misinformation in real time, ensuring accountability, and building trust for all our users.
For more information on our X Rules, policies, and range of enforcement options, please refer to our help pages.
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Over the last 3 months, Articles on X have grown 18x. It is one of the fasting growing new products on the platform.
Today we're making them even better: we're launching a Listen feature—powered by Grok Voice. You'll be able to listen while scrolling Timeline or on-the-go from your lock screen.
It's now available on iOS for top Articles in English and launching on more platforms soon. Here's how it works:
An update on how X maintains safety of X in times of crisis
As part of X’s incident response protocol, X initiated proactive manual sweeps to identify and remove violative content in less than 3 hours from the initial strikes. These sweeps have been running 24/7 since the response was initiated, and are supplemented by working group meetings bringing together experts across our company.
X is actively scaling its enforcement by building heuristics and Grok-based defenses that can detect and enforce against new forms of violative content that emerge on the platform. These defenses allow us to scale at speed, ensuring our users are protected in real time.
Additionally, conflict-related Community Notes have been shown on more than 20K posts and have been seen more than 119M times so far, and still growing. X applies media matching to ensure notes written on misleading videos and images are automatically applied to other posts with matching media.
X’s incident and crisis response are robust protocols designed and tested for events that may lead to widespread proliferation of potentially violative content on the platform. We continue to monitor trends on X and ensure content is authentic and users are engaging safely.
Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program.
During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people.
Starting now, users who post AI-generated videos of an armed conflict—without adding a disclosure that it was made with AI—will be suspended from Creator Revenue Sharing for 90 days. Subsequent violations will result in a permanent suspension from the program.
This will be flagged to us by any post with a Community Note or if the content contains meta data (or other signals) from generative AI tools.
We will continue to refine our policies and product to ensure X can be trusted during these critical moments.
X platformunun Orta Doğu ve Türkiye Sorumlusu Sayın Reem Sadek ile verimli bir görüşme gerçekleştirdik.
Özellikle yapay zekâ kaynaklı dezenformasyon, dijital telif hakları ve düzenlemelerimize tam uyum konularında beklentilerimizi paylaştık.
Küresel platformlarla yapıcı diyaloğu sürdürmeye devam edeceğiz.
Ülkemizin dijital dünyadaki haklarını ve vatandaşlarımızın veri güvenliğini korumak temel önceliğimiz.
Wrapped three energizing days at @WebSummit Qatar, with wonderful connections, standout sessions, and meaningful engagement. Plenty to reflect on. Thank you to HE Sheikh Jassim bin Mansour bin Jabor Al Thani and @GCOQatar for the continued partnership. Excited for what lies ahead.
3 incredible days @1billionsummit! Meaningful connections, inspirational talks, and the exciting launch of X Originals competition in partnership with @CreatorsHQ. Huge thanks to @UAEmediaoffice and @CreatorsHQ for the ongoing collaboration and congratulations on delivering yet another epic edition. Until next year! ✨
The algorithm was rebuilt from scratch by the xAI team and now runs on +20K GPUs at the Colossus data center.
This was a huge undertaking: essentially changing the engine on a jet midflight.
Time spent is up 20% and follows are up even more. But there is still so much more to improve.
Session done at @1billionsummit. 🔥
How creators build presence on X by showing up in real time.
#1BillionSummit
Tune in tomorrow for more interesting workshops at X Café.
📆 Starting 11AM, Sunday.
See you there.