ReferralCandy

The ultimate referral marketing app for DTC brands.

Available for @shopify @BigCommerce @WooCommerce @AdobeCommerce and custom stores!

[Raúl Galera @raulgalerad]

when people refer your product, they're not posting it to their followers (for the most part). they're sending it to one person.

we tracked share-button activity across 1,000 shopify stores on @ReferralCandy for a full year: 69.2% of every referral share went to chat apps and email. only 30.8% went to public social and chat apps alone pulled 61.6%. email another 7.6%.

the crazy part for me is what it says about how recommendations actually work. customers don't refer like broadcasters shouting into a feed. they send it to one friend who'll actually care.

so if your referral program is built around the big public share button, you're optimizing the smaller half of the behavior. the real action is the quiet one-to one message. full study 👇

https://t.co/sZT98ZkEC6

[ReferralCandy @ReferralCandy]

The strongest referral programs on Shopify share a small set of habits, and none of them involve better tools or a faster launch.

We compared the top 10% of active programs against the rest, and the five things that actually separate them are simple enough to start on tomorrow.

[Raúl Galera @raulgalerad]

the top 10% of shopify brands running referral programs on @ReferralCandy pull at least 8% of revenue from referrals. the rest pull a fraction of that.

we just looked at every active program and pulled the top 10% apart to see what they do differently. five habits separated them and two things you'd assume mattered did not:

https://t.co/AKyHSBtx8E

[Raúl Galera @raulgalerad]

spent some time looking at how DTC brands on @ReferralCandy structure their referral programs and one thing kept jumping out: brands are community first, commission second.

full breakdown: https://t.co/SHVyu9a1st

[Raúl Galera @raulgalerad]

this is why the @ReferralCandy team built https://t.co/1vKOFlLdTw

[Jay Myers @jasonnmyers]

What if you could actually engineer word of mouth?

@raulgalerad & @referralcandy share how to turn customer love into a trackable channel. Are you building a system?

🎧 https://t.co/U2r2NVfIcU

#shopify #ecommerce #podcast

[Jay Myers @jasonnmyers]

"You can't slap a referral program on a store and expect it to automatically grow."

Killer advice in the episode w/ @raulgalerad from @referralcandy on growing #Shopify referrals

🎧 https://t.co/U2r2NVfIcU

#podcast

[Raúl Galera @raulgalerad]

the best conversation about ecommerce i've had in a very long time. thank you for having @jasonnmyers!

[Jay Myers @jasonnmyers]

"Paid ads are starting to feel like rent. Referrals feel more like ownership."

This was a killer episode with @raulgalerad from @ReferralCandy 💯

Queue it up for your weekend listenting 🎧

https://t.co/h59PNLqYAH

#Shopify #ecommerce #podcast #Shopify1Percent

[ReferralCandy @ReferralCandy]

We just added three new layout options for your referral landing page: Split Hero, Banner Hero, and Single Column.

Your referral page is the first thing someone sees after a friend recommends you.

Now it can actually look like your brand.

[Tarun Brar | Email Maestro @email_tarun]

The 2026 Ecommerce Retention Tech Stack 🧑💻

After working with 110+ DTC brands and generating over $75M+ in revenue for clients, here's the complete tech stack that drives predictable retention revenue.

Organized by category so you know exactly what tools to use (and when). 🧵

[Raúl Galera @raulgalerad]

something funny during a demo last week:

i ask the merchant, "how did you find out about us?"

"oh one of your competitors cold emailed us so we decided to look into alternatives and your name came up first"

best SDR i've never hired

[Raúl Galera @raulgalerad]

"yes and don't ask again"

[ReferralCandy @ReferralCandy]

Payouts shouldn’t become the work.

That's why we're introducing: ReferralCandy + @gotremendous payouts for Shopify merchants!

✅ Auto-send referral + affiliate rewards
✅ Branded claim flow
✅ Recipient choice (2,500+ options / 230+ countries)

https://t.co/0hzGiieksv

[ReferralCandy @ReferralCandy]

Why Tiered Referral Rewards Triple Your Share Rate

[Raúl Galera @raulgalerad]

hey @grok thanks for the lead! i'll let you know how it goes 😉

[ReferralCandy @ReferralCandy]

Why Bad Referral Attribution Is Quietly Killing Your Referral Program

[ReferralCandy @ReferralCandy]

Why Visibility Matters More Than Your Referral Reward

[ReferralCandy @ReferralCandy]

Why Your Referral Program Is Underperforming (And How to Fix It Using Funnel Data)

[ReferralCandy @ReferralCandy]

Your Referral Landing Page Is Killing Conversions (Here’s How to Fix It)