What was one of the biggest decisions that Apple made in its history that determined the fate of the company?
It was making the iPod available to Windows PC users in 2002.
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Image source: Apple
Listen to this story on The Creative Mindset, a podcast about what the future holds at the intersection of creativity and technology.
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What’s the best brief you’ve ever gotten?
One might say what matters isn’t the brief but it’s what you do with it.
Perhaps.
Having said that, in my experience, good briefs have four things in common.
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"I'm Bono, and I am the CMO of U2."
Being a creative means constantly sharpening our intuition and using it on a daily basis, not just on assignments.
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