Resonate

Optimizing every stage of the customer lifecycle with unparalleled consumer data, intelligence, and technology.

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This is one of the last years you’ll see the Oscars on ABC. Starting in 2029, the they'll will be featured on YouTube as audiences, particularly younger ones, have been shifting their attention to streaming and digital platforms for years. Explore what this means for advertisers as the shift to streaming continues to expand. #Oscars #audienceinsights Read here 👉 https://t.co/5SkH1BkUwC

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As marketers, it’s easy to dream about those early days that made you fall in love with your job…

We often talk about people feeling like impressions or targets. But it’s not easy for the marketers on the other side of the walled garden gate.

Just ask the ad agencies out there!

💭 But imagine a world where marketers aren’t tactic managers, and regain that same spark that first made you proud to be a marketer. Check out the solution today: https://t.co/86nALLgNO2

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When strategy and execution don't share the same consumer truth, performance suffers — and proving the impact of your targeting decisions gets harder.

With Resonate Ignition, you activate the same audience you built in strategy directly across channels, and connect campaign results to real audience intelligence — not surface-level metrics.

[See how it works] → https://t.co/zwb2zS7JIH

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🎤 “Resonate Cortex makes the unknowable knowable,” said Bryan Gernert, Chief Executive Officer of Resonate.

“It isn’t just fast-tracking campaign planning to optimization, it’s grounding every decision in an individual understanding of who’s the best prospect today, what motivates them, and what they’ll do next, so teams can create more profitable campaigns customers will love.”

Learn more: https://t.co/INU3AVP1Zc

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Political season is a massive opportunity for agencies.

When your clients run political campaigns, they need the same predictive intelligence that drives commercial marketing success.

The 2026 Voter Trends Report gives agencies the consumer intelligence to help political clients reach the right people with the right message.

Download: https://t.co/RxgUBkqDNU

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In this video, Dean de la Peña, Resonate's VP of Identity, Data Strategy, and SaaS Platform breaks down how understanding the "hidden why" behind consumer decisions changes everything, from who you target to when you reach them.

Read his full feature in MartechView to see how Resonate is moving brands from reactive data to predictive intelligence: https://t.co/w1v7FXv9Zo

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Resonate Cortex is the new way for marketers to plan, execute, and optimize campaigns that your best customers will actually love.

Check it out here: https://t.co/lJAd0iYuTM

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The investment landscape in 2026 is fracturing under uncertainty.

36% of consumers worry about a tariff-induced stock market decline. They're responding differently: cutting spending, postponing investments, or delaying retirement.

Financial services marketers need strategies for each group.

Want to see how to turn uncertainty into actionable marketing strategy? Read the 2026 Resonate Predictions Report: https://t.co/2DZ3TnhTF6

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🧠🚀 Introducing Resonate Cortex 🚀🧠

Cortex is the Agentic AI Marketing Solution powered by Resonate’s predictive consumer intelligence that can help you build better-targeted, higher-ROI campaigns faster.

See it in action: https://t.co/lJAd0iYuTM

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The world we’ve imagined is here!

Today we’re excited to announce Resonate Cortex, your agentic marketing solution driving the end-to-end campaign lifecycle.

AI and data that make marketing feel human. Get the first look below!

[hold for applause 👏 👏 👏]

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Imagine a world where…

You love your job again.

Your tools and data don’t make you feel like you’re achieving mediocrity at scale.

Marketing effectiveness isn’t elusive: it’s faster and easier to achieve than ever.

In 1️⃣ day, the imagined future begins. Come back tomorrow to learn more.

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Nearly 16M Americans are planning to switch banks in the next year.

Segment by switch driver to win them: lead with digital convenience for mobile-first switchers, fee transparency for cost-conscious ones, and branch accessibility for those prioritizing convenience.

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Bot fraud isn't a filter problem - it's a targeting problem.

The fix isn't adding another generic filter - it's starting with verified human intelligence before a single bid is placed.

The result: less waste, cleaner signals, and performance data you can actually trust.

Read the full breakdown from Elizabeth Drenning, Director of Managed Services: https://t.co/D0CZ2VdZbz

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In this clip from our "From Insight to Foresight: Predict the Moments That Matter in 2026" webinar, Meredith Albertson, Resonate's Chief Marketing Officer, explains why brands should shift from urgent messaging and focus on prioritizing customer retention over new acquisition.

Watch the full webinar to see how to adapt your marketing strategy for 2026 and explore more predictions: https://t.co/JFbNigUNnk

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Imagine a world where…

Your competitors are staring at your tail lights. And ROAS and CAC aren’t just a crapshoot.

That imagined world is closer than you think. Come back next Tuesday to learn more.

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Experiential retail requires understanding what your audience wants before they know it themselves.

Read the blog to see how predictive data creates experiential retail that's memorable and measurable: https://t.co/gJmNo8O4iR

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Retail marketers are navigating rising ad costs, tariff-driven price pressures, and customers trained to wait for the next sale. It's a cycle that's chipping away at profits.

This playbook reveals three proven plays retail marketers can use right now to achieve these goals and drive margin-friendly growth in 2026.

Download your free copy now and start protecting your profits: https://t.co/YNiYr9KzCO

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Imagine a world where…

The unknowable becomes knowable.

Next Tuesday, things will get a whole👏lot👏smarter👏.

In 7️⃣ days, imagination becomes reality. Stay tuned!

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Valentine's Day is tomorrow, and the opportunity for retail marketers is in value-first, at-home celebrations.

Co-merchandise "date-night in" bundles where shoppers already are: Kroger (meal kits, florals, candy), Costco (bulk treats, premium add-ons), and Home Depot (DIY décor, cozy lighting). Layer restaurant tie-ins like Olive Garden "pasta night" sauces or KFC snackable chicken packs with limited-time gift cards and receipt offers. Activate retail media at Kroger and Costco to target known holiday buyers and surround them on advertising-based video on demand where they'll celebrate: Peacock, Paramount+, and HBO Max.

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Consumers are receptive to health messaging this time of year, but only if it's relevant to their values, needs, and lifestyle.

Read the blog to learn how predictive consumer data helps healthcare marketers connect with their audiences this winter: https://t.co/SnhGS0cSPv