Jörgen Ingelström

Digital Retail Catalyst, transforming data to strategy and vice versa. Senior information architect/data scientist with 20+ years of Retail Experience

[Jörgen Ingelström @RetailNinjan]

@sasforums At least in fashion a number of retailers struggling with the fact that trendsetters used to be designers but now it is more Tiktok and Instagram that decides what’s hot. So keep up with your customer insights. #saschat #retail

[Jörgen Ingelström @RetailNinjan]

@sasforums A5: Still think the key is curation. Connect the assortment buildup tighter to the target groups by customer insights first and build assortment second can be one way. You need the ability to respond to market/channels fluctuations quickly.
#saschat #retail

[Jörgen Ingelström @RetailNinjan]

@sasforums A4: Demand Forecasting is the starting point for supply chain planning but the new rules for building assortments and connect with customers changed the models. Customer fulfillment is just as crucial as identify what to sell. Curation and convenience is key.
#saschat #retail

[Jörgen Ingelström @RetailNinjan]

@SBorensjo It absolutely a culture thing as well. When understanding also comes acceptance of you customer and thier behavior. You need to have your culture around analyzing ”who is our customer” AND ”why did they do that”? #saschat #retail

[Jörgen Ingelström @RetailNinjan]

@sasforums A3: Many buy a system and implement it ”out-of-the-box”. Its hard to do customer service in a templated environment you need to find your own footing and build on that. Build your models on what’s your customer journey, that's tricky even if you have data. #saschat #retail

[Jörgen Ingelström @RetailNinjan]

@SBorensjo Absolutly agree with you #saschat #retail

[Jörgen Ingelström @RetailNinjan]

@AliRezvan_ @Antonio_CalvoG @sasforums Totally agree

[Jörgen Ingelström @RetailNinjan]

@sasforums A2: I see retailers working hard to get away from reactive analysis such as sales reports and work with more advanced forecast models that can cater for more ”unknown variables”. Another focus is real-time CDP implementations instead/on-top of CRM. #saschat

[Jörgen Ingelström @RetailNinjan]

A1:Repetitive tasks as marketing automation,NOOS management,chatfunctions was almost commodity pre-Covid. But C-19 showed that not even those are easily outsourced. The models didn't cater for a pandemic. So -22 will re-focus automation on "easy" tasks and improvements. #saschat

[Jörgen Ingelström @RetailNinjan]

Greetings Jörgen here from Gothenburg, Sweden. Senior Retail Architect #SASchat