Richard Addy

AKAS CoFounder; Strategy/Impact Expert; Chair, Race Equality Advisory Bd, Mind. Media; Gender/Race Equity; Climate; Democracy; Globalism; Kid's Wellbeing

[AKAS Audience Strategy @AkasAudience]

In a groundbreaking new op-ed for @pressgazette, @LubaKassova explores the gender consumption gap for online news - and how publishers can address it. The key statistic: 60% of visits to 48 major news websites in May 2023 were made by men.

https://t.co/RmPvgXPgQ9

[AKAS Audience Strategy @AkasAudience]

AKAS co-founder and director @LubaKassova joined @WempowerUK for their latest conversation series. The episode drops on Mon 3rd of July - follow @LubaKassova and @WempowerUK so you don’t miss it ⬇️

[AKAS Audience Strategy @AkasAudience]

Read @LubaKassova’s reflections on the clearly emerging new line of societal polarization around #AI, and what it tells us about human nature.

What do you think? Tell us in the comments ⬇️

https://t.co/kMerVj6tVW

[AKAS Audience Strategy @AkasAudience]

We're pleased to share that the latest #MissingPerspectivesReport, commissioned by the @gatesfoundation and authored by our award-winning team @LubaKassova and @RichardACAddy , has been included in latest issue of the e-magazine, The Drum Beat ⬇️

https://t.co/n1dgfC92MG

[AKAS Audience Strategy @AkasAudience]

Our award-winning team @LubaKassova + @RichardACAddy presented the findings from their latest #MissingPerspectivesReport to BBC Global Women in News. They’ll be returning to BBC next month - follow @AkasAudience for a summary of their presentation.

https://t.co/tzTG7u7o3G

[AKAS Audience Strategy @AkasAudience]

Did you know @NationMediaGrp is the largest independent media house in East and Central Africa? @LubaKassova sat down with Dorcas Muga-Odumbe to discuss Nation Media Group’s pioneering work, and lessons learned. Here are some key takeaways ⬇️

[AKAS Audience Strategy @AkasAudience]

Last week, @LubaKassova had the honour of speaking at a digital news conference in Sofia organised by @dirbg - the most influential online news provider in #Bulgaria. Luba discussed why audiences are turning away from #news and what the industry can do to tackle the problem ⬇️

[AKAS Audience Strategy @AkasAudience]

At #IJF23, @RichardACAddy highlighted the positive #socialimpact of journalism - something that isn't often talked about. We're talking about millions of lives being positively enhanced by journalism. This is a strong case that needs to be made to funders of journalism ⬇️

[AKAS Audience Strategy @AkasAudience]

Our award-winning team @LubaKassova and @RichardACAddy recently joined the @allindianscount podcast to discuss their recent #MissingPerspectivesReport and how the Indian media can address the gender imbalance: https://t.co/iTLD4sgfgk

[AKAS Audience Strategy @AkasAudience]

The latest #MissingPerspectivesReport, by @LubaKassova + lead researcher @RichardAddy, argues that a key opportunity is the development of products, services, and formats that are women-friendly. When you close the gender consumption gap, you will boost your newsroom’s revenue:

[Luba Kassova @LubaKassova]

@RichardACAddy and I are excited to share that From Outrage to Opportunity that I authored and he was the quant research lead for has won The Communicator Award of excellence for social impact which "honors work that transcends craft — work that made a lasting impact". 1/2

[AKAS Audience Strategy @AkasAudience]

"In the 1960s and 1970s, women had to sue to be included in newsrooms and to even have jobs in newsrooms. Then there was the struggle to become leaders. For women of color, that door has stayed shut in a lot of ways." Powerful + frank words from @AmandaB1201 at #IFJ23:

[AKAS Audience Strategy @AkasAudience]

We are so thrilled to read the incredible feedback from the three sessions our founders @LubaKassova and @RichardAddy were part of at #IJF23. Missed out? Links below: https://t.co/K3VxEE1iDa https://t.co/xC8AxNMrbv https://t.co/CYJ5lXyIGV

[International Journalism Festival @journalismfest]

🔴 How do you measure the social value of your journalism? #ijf23 with @richardacaddy @stylichara @philchet @kapur_ritu

🎥 Live & On Demand > https://t.co/8anLcoxFjg

[Peiying Loh @hellopeiying]

At How do you measure the social value of your journalism? This framework shared by @RichardACAddy is amazing and incredibly helpful. Can’t wait to find ways to use these prompts to measure our work at @kontinentalist_, and sharing this here for all small media biz.

[AKAS Audience Strategy @AkasAudience]

A reminder that this event is happening today at #IJF23! It’s an event not to be missed ⬇️

[AKAS Audience Strategy @AkasAudience]

This week at #IJF23, @LubaKassova and @RichardACAddy will be joined by news leaders @NewsEdJane, @PamSittoni, and @AmandaB1201 to unpack the below challenges in the news industry. Have a particular topic that you want to hear more on? Vote in the poll below ⬇️

[The Gender Beat @thegenderbeat]

Also on Thu 20th April in Perugia:

Discussion on "How including the missing perspectives of women of all colours in news can revitalise the news industry"

Featuring @RichardACAddy @AmandaB1201 @NewsEdJane @LubaKassova @PamSittoni

https://t.co/xkSGj10TkH

[Dr Yemisi Akinbobola @DrYemisi]

Thank you for highlighting our work @RealAWiM