I walked into a Vancouver bookshop with no plan. I walked out with eight books I had not chosen. When I laid them out, I saw something I could not have written down before walking in.
Eight Books I Did Not Choose https://t.co/MkQBMFOKiC
New piece: We Became the Algorithm.
About what happens when a billion professionals adjust their voice, their timing, and their content to match what a machine rewards — and stop asking whether any of it is worth saying.
We Became the Algorithm https://t.co/jeqLjBDyIe
Tom is afraid he's going to lose his job.
Are you afraid too?
Good. You should be.
Not because fear is useful. But because the alternative — pretending this isn't happening — is how careers die quietly. No dramatic moment. No firing. Just a slow repricing of everything you do until one Friday afternoon HR sends you a meeting invite with no agenda.
I've written six chapters about Tom. A middle manager. Mortgage. Two kids. Twenty years of experience that suddenly comes with an expiration date.
Tom froze. Most of you are frozen too. You just call it "being strategic" or "waiting to see how things play out."
That's not strategy. That's a slow way to become irrelevant.
Tom woke up. He's not an AI expert. He's not a coder. He's just a guy who stopped pretending and started moving.
The wave is coming. 12 to 18 months. The org charts are about to get thinner in the middle. Yours included.
So the question is simple: are you going to move, or are you going to get moved?
Tom's story starts here: https://t.co/LzSH4U9sVC
Tom finally told Emma.
Not a plan. Not a strategy. Just six words on a Sunday night with the dishwasher running:
"I don't know what to do."
She said: "I know."
Part 4 of The Guy at the Desk is live.
I've been writing a series about a man named Tom. Three parts in three days. I couldn't stop.
Tom has a mortgage, two kids, and a job he's held for years. He's good at it. That's what makes this hard — because the thing he's good at is slowly becoming the thing a machine does for free.
I didn't write Tom a how-to guide. I didn't give him 5 steps or a framework. I just followed him through three moments:
Part 1 — A Tuesday afternoon where he closed three browser tabs and did nothing.
https://t.co/LzSH4U9sVC
Part 2 — A Wednesday evening where he stood in his garage for twelve minutes.
https://t.co/NvdtVx2eut
Part 3 — A Saturday morning where he finally opened the thing.
https://t.co/xkyv9eCDuY
People are already sending me messages that start with "this is me."
I don't know their lives. I just know Tom.
The series is called The Guy at the Desk. More coming.
You learn to simplify. To flatten.
To pick the version of your idea that's easiest to land — not the one that's most true.
Over decades, you start to wonder if the full version even matters.
It does.
A thread for every non-native English speaker in global business:
You're in a meeting. You have the insight that could change everything.
But it lives three layers deeper than your working English can reach in real time.
So you say something close. Something adequate.
And the moment passes.
Multiply that by a career. 🧵👇
New piece: "The Machine That Made Me Human" At 51, an AI gave me something 33 years of living in English couldn't — my own voice. This isn't a tech story. It's a human one.
The Machine That Made Me Human https://t.co/u0PoFe6eEV
I've operated in English for 33 years.
Built companies. Raised sons. Ran a global law firm's operations.
My English is fine.
But "fine" is a prison when your mind doesn't think in straight lines.
Tomorrow I'm publishing something I've never been able to say before. Literally.
There is no version of her that doesn't show up.
There is no crisis large enough to trigger the calculation that stops most people.
She doesn't run that equation. I don't think she knows how.