roastbrief

Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación.

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@UnVasoDeLALA y #MexicoIsTheShit logran SOLD OUT con “GoLALAzo” 🧢⚽. La colección de Anuar Layón convierte la cultura futbolera en streetwear, conectando identidad, comunidad y deseo cultural con impacto inmediato en físico y digital. #Streetwear #Fútbol https://t.co/BRuFCLGj91

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Con “Casa Fresh” 🏠⚽, Rexona, AXE y Dove llevan el Mundial 2026 a una experiencia inmersiva de contenido en tiempo real. 📲🔥 #WorldCup #Marketing #SocialMedia (@Unilever) https://t.co/fBN5DtjdQd

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@pepsi launches “WE OUTSIDE” 🏀🔥, a campaign celebrating the energy of Knicks fans after their historic comeback. Real photos become digital billboards in NYC, bringing the passion of the sport to the city streets. 🗽✨ #NBA #Marketing #BrandExperience https://t.co/z8DFiTLMll

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@miraclefeet presents “Miles to Miracle” 🏃‍♂️✨, a film created using real Strava routes that transforms 2,700 miles into an animation with a purpose. 🌍💙 #SocialImpact #Creativity #Sports https://t.co/OTnUuoaZew

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“Na Mão do Rolê” 🎨🔥 unites White Horse and #CocoLeve in an @AlmapBBDO campaign that celebrates Brazilian urban culture. Through local artists and creators, it transforms self-expression into identity and cultural pride. 🇧🇷✨ #Creativity #UrbanCulture https://t.co/6BtTc4eOiP

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#MatthewMcConaughey joins the #WorldCup with #OrganicTequilaTrousers 🍸⚽. Using AI from ElevenLabs, he sends a multilingual message to football fans, combining humor, sports culture, and activations. 🌍✨ #WorldCup #AI #Marketing https://t.co/9LYTfmPbPq

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@SignalTheory Inc. will be the Agency of Record for @DRIDUCK Traders Inc. 🧥🏔️, leading brand strategy, digital growth, and paid media. The goal: to expand their presence among outdoor workers and enthusiasts. 🚀 #Marketing #Branding #Growth https://t.co/U4ZKwtGp3Y

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#Heinz and @Heineken® launch a joint limited edition 🍅🍺 celebrating shared moments. A special pack with beer and ketchup symbolizes unexpected connections and memorable social experiences. 🤝✨ #Branding #Creativity #Marketing https://t.co/XyTmLXBC2g

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#TugAgency appoints Asher Gordon as Managing Director #EMEA 🚀. This move reinforces its commitment to search, data, and AI to drive growth, performance, and expansion in an increasingly competitive environment. 🤖📈 #Marketing #AI #Leadership https://t.co/cTmLpfh231

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#Redscout launches an AI-powered marketing accelerator 🤖🚀 to help brands turn AI experimentation into scalable results. An approach that integrates processes, teams, and strategy to drive real competitive advantages. #AI #Marketing https://t.co/9XbGfuwhyr

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The ADCE Awards 2026 are evolving 🏆✨ with new categories and greater openness to participants. A sign that creativity is no longer measured solely by execution, but by impact, relevance, and business value. 🚀 #Creativity #ADCE https://t.co/oyXqBOEi3w

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#Teads presents EngageOS 🤖📈, an AI-powered platform that integrates editorial recommendations and advertising demand into a single system. The initiative aims to optimize revenue, engagement, and customer loyalty. 🚀 #AI #Media #AdTech https://t.co/3AGYS3ltsq

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#BornSocial appoints #SimonCooper as Executive Creative Director 🚀. This promotion reinforces their commitment to social-first creativity, integrating storytelling, digital culture, and brand building. 📱✨ #Creativity #SocialMedia #Marketing https://t.co/v1XsFRVafl

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#DRDigitalAgency celebra 10 años con un vinilo de edición limitada 🎶✨ que une música, diseño, branding y storytelling. Una propuesta que reivindica el valor de la creatividad estratégica y la identidad. 🚀 #Creatividad #Branding #Innovación https://t.co/V1oMKTiGy8

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@willpowders 💪⚡ trusts Iris London to drive the launch of its new sports line and Electro Ice. The partnership leverages creativity, culture, and digital influence to strengthen its positioning and accelerate brand growth. 🚀 #Marketing #Wellness https://t.co/1zG6WMOluW

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@Betclic turned an everyday problem into a brand experience ⚽🔊. With Red Noise, a solution created with stadium recordings, audio technology, and AI, it helps people sleep while others watch the World Cup. 😴✨ #Marketing #AI #Creativity https://t.co/7w5a6E1rPM

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@Cannes_Lions unveiled the shortlist for Glass: The Lion for Change 🦁✨. Projects that use creativity to drive inclusion, equity, and representation, demonstrating that brands can generate cultural change with real impact. 🌍🤝 #CannesLions #GlassLion https://t.co/HmdmBHxmJq

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Response Marketing evolves into #StayGold ✨. More than a rebranding, it's a commitment to building brands with purpose, consistency, and sustainable value. An example of how identity can become a strategic tool for differentiation. 🚀 #Branding #Marketing https://t.co/N4Bf2dshGC

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@Cannes_Lions reveló la shortlist de Dan Wieden Titanium Lions 2026 🦁✨. Ideas que desafían industrias, impulsan innovación y generan impacto cultural, social y de negocio. 🌍🚀 #CannesLions #Creatividad #Innovación https://t.co/orambbFuqX

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During Men's Health Month 👨💙, KJ Dillard and Rula are launching an initiative to open up the conversation about emotional well-being and provide access to professional support. 🤝 #MentalHealth #Wellbeing https://t.co/OhdqeSrrZV