Rob Silas

Bringing digital data, insights, stories, and processes together for faster decision-making and great results #decisionintelligence #digitalmarketing #isd

[Rob Silas @robsilas]

@aisolopreneur Rev

[Rob Silas @robsilas]

@AIToolReport Send

[Rob Silas @robsilas]

@RussoHockey

[Rob Silas @robsilas]

@jessi_pierce What’s with Boosh’s love of Frederic? He’s a well-known hatchet-man and we just saw it again!

[Rob Silas @robsilas]

@jessi_pierce Mess just seems a little confused overall.

[Google Analytics @googleanalytics]

In case you missed it, last Friday we introduced two new predictive metrics to App + Web properties.

1. Purchase Probability
2. Churn Probability

Learn more on our blog:

New predictive capabilities in Google Analytics https://t.co/asPm6D3seV #measure

[Vanessa Cameron @nessacameron]

“Data are just summaries of thousands of stories- tell a few of those stories to make the data meaningful. “ -Chip and Dan Heath #Storytelling #DataDriven #quote

[Rob Silas @robsilas]

@IanJamesPoulter @Graeme_McDowell @jonrahmpga @tonyfinaugolf Thanks guys for supporting @nationwidekids and putting on a great show on Wed. It was entertaining and loved all of your commentary. Great stuff and good luck this week @MemorialGolf

[Rob Silas @robsilas]

With change happening faster than ever, are your marketing analyses effectively helping teams understand the current drivers of performance and user behaviors? Or are they just “reporting the news?” Here are 3 quick fixes you can implement today…

https://t.co/fBsebJodAj

[Rob Silas @robsilas]

An informative series with practical and usable "how-to's" on telling good data stories...
#datastorytelling

[Gramener @Gramener]

In the 4th episode of our Data Storytelling 101 series, we unveil data comics. With a fictional business scenario, this blog explains how data comics can tell insightful stories to positively impact a CEO's decision.
https://t.co/XW0it1BAcE
#comicgen #datacomics #datastorytelling

[Vanessa Cameron @nessacameron]

Just a reminder that stats don't tell a story ... #DataStorytelling #Einstein #Quote #DataDriven

[Steve Ganem @SteveGanem]

Excited to announce some powerful new capabilities coming soon to Google Analytics! #Analytics #MachineLearning

https://t.co/aQ9Vr8eCgl

[Roberto Demidchuk @R_Demidchuk]

Look at this #Infographic: What happens in 1 minute in Internet in 2020

#DigitalTransformation #MachineLearning #BigData #ArtificialIntelligence #cybersecurity #Blockchain #DX #Analytics #Industry40 #AI #IIoT #DataScience #IoT

[Aaron Ginn @aginnt]

"By following the science developed by world-renowned experts, Japan has been able to avoid the worst effects of the pandemic without mandatory lockdowns. How have we done it?"
https://t.co/mFO4W2weWM

[Rob Silas @robsilas]

The concept of a “Data Strategist/Translator” isn’t new; they’ve existed for years but have been called many different things. You need the skills of both Data Strategists and Data Scientists in your org if you want to make better decisions faster.

https://t.co/eeKyS5JFcu

[Rob Silas @robsilas]

This is a great way to think about how your analytics team should be spending its time..."more more more" data collection and reporting leads to lots of completed to-do lists but not much action.

[Avinash Kaushik @avinash]

My latest newsletter:

"TMAI #217: Stop Collecting Data and Do This."

It a plea for you to restructure your team's funds/people/time/process to stack the deck towards driving action based on data.

It is hard, but see my recommendations.

(Subscribe? https://t.co/ZeNCpG6P0w)

[Rob Silas @robsilas]

Our dashboards should quickly guide us to insights and, if we’re lucky, help us understand if there’s a relevant data story to tell. There’s no better time than now to do a quick assessment of your digital marketing dashboards.

https://t.co/AUtSmFPTVa

#Analytics #Dashboard

[Rob Silas @robsilas]

I'll always remember where I was the first time I heard "Johnny rosin up your bow and play your fiddle hard..." You'll always be one of my favorites and you'll be greatly missed #CharlieDaniels #BeyondLegendary

[Avinash Kaushik @avinash]

My latest newsletter shares 7 strategies to add context to reports:

TMAI #157: Well done! Compared to what?

1 Use Pre-Set Targets
2 Use Industry Benchmarks
3 Use Averages
4 Use Like-Type Time Periods
5 Use Segments
6 Use Costs
7 Use a BFF Metrics

Read: https://t.co/ZeNCpG6P0w

[Rob Silas @robsilas]

In increasingly uncertain times, use these five analyses to deliver the insights Marketers need to understand changes in customer behaviors and digital performance.
https://t.co/d5zoCPx33s
#Analytics #insights #datastorytelling