Ruth Burr Reedy

SEO, data-driven marketer and grilled cheese sandwich enthusiast living in OKC. Senior SEO at Houzz.

[Ruth Burr Reedy @ruthburr]

@iPullRank @everywhereist @randfish 💖💖💖

[NextNW (formerly SEMpdx) @SEMpdx]

#EngagePDX Speaker Spotlight: 🚨 SEO pros! @Ruthburr, Senior SEO Manager at @Houzz, will share her expertise at EngagePDX! 🎤 With 20 years in SEO and Google Analytics 4, Ruth has insights to elevate your campaigns! 📊💻 Don’t miss out! 🔗 https://t.co/fxlo6IEb0C
#SEO #GA4

[Ruth Burr Reedy @ruthburr]

I am literally always saying this

[Ruth Burr Reedy @ruthburr]

Basically thinking about @garrettsussman’s #mozcon talk every time I search/look at PAA now. Tried a neutral search (“epsom salts adhd” rather than “do epsom salts help with adhd”) while in convo w/a friend on the topic and still got these bias-affirming PAAs:

[Ruth Burr Reedy @ruthburr]

@nickeubanks 👋 Trying to get back into the speaking-circuit groove after some time a way

[Ruth Burr Reedy @ruthburr]

@essentialskill This was actually from a talk by @bernardjhuang! I was simply live-tweeting it.

[Ross Simmonds @TheCoolestCool]

Marketers can’t change:

- The algorithm
- Human behavior
- What channels people love
- Fundamentals of storytelling

Marketers can change:

- How often they create
- How often they promote
- The quality of their content
- The stories being developed

Stay focused.

#mozcon

[Ruth Burr Reedy @ruthburr]

Fall in love w/the process of learning. Keep showing up to events like this. Keep being someone who shows up and brings that information back to your team.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

Create content worth creating and distribute that content everywhere you can.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

Simple frameworks, when you execute them, give you the oppty to win across the entire customer journey.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

You can't control the industry. You can't control the changes that are going to happen, the fact that hiring is flat, Google is lying to us, etc.

But what you can control is your time & energy and how you spend them.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

Dont' just distribute your content on Reddit... spread that content EVERYWHERE.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

Ross uses @getSTAT to monitor Reddit market share. At this point every marketer should have a bit of a strategy around Reddit.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

You still can win by creating valuable content and doing it at scale.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

The world is different. But one thing that is still the same is the power of search. SEO is still alive — don't let directory sites eat your lunch.

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

Here's Ross' Whiteboard Friday on the Distribution Playbook:

https://t.co/g0QQXQelKj

@TheCoolestCool #Mozcon

[Ruth Burr Reedy @ruthburr]

Think about all of the moving parts your audience could have that would influence them. Start creating those stories and distribute them like wildfire.

@TheCoolestCool #mozcon

[Ruth Burr Reedy @ruthburr]

The buying journey is more chaotic than ever. The way in which we show up as marketers is more chaotic than ever. Think about the ways in which your buyers are going through it.

@TheCoolestCool #mozcon

[Ruth Burr Reedy @ruthburr]

Should we keep creating content? Yes. But with that comes content debt. Take a look at your entire library and look at 4 times of optimization: SEO, Quality & Trust, CRO, Brand Guidelines Optimization.

@TheCoolestCool #mozcon

[Ruth Burr Reedy @ruthburr]

Projections are saying that by 2026, LLMs will have run out of written material to consume. Next will be partnerships with media brands — if your brand is part of that content set, the LLM will be trained on that.

@TheCoolestCool #mozcon