SA Fashion Week

The Business of Ethical Fashion #SAFW 🇿🇦

[SA Fashion Week @safashionweek]

An exciting line up this coming season for #SAFAW27

Get your tickets on @QuicketSA here: https://t.co/zvPYajrKRc

#SAFWAW27 #PrimediaPlus #JCLeRoux #BioMedicalEmporiumxSAFW #947

[SA Fashion Week @safashionweek]

A runway is a moment in a room. A broadcast is a moment in a city. Primedia carries SAFW AW27.

#947 #702 #PrimediaPlus #SAFWAW27 #SAFashionWeek #SouthAfricanFashionWeek

[SA Fashion Week @safashionweek]

A premium platform deserves a premium pour. Evian at SAFW AW27.

#LiveyoungxSAFW #evianxSAFW #SAFWAW27 #SAFashionWeek #SouthAfricanFashionWeek

[SA Fashion Week @safashionweek]

Access to the room comes with the work of using it. JC Le Roux supports the designers doing it.

#JCLeRoux #SAFWAW27 #SAFashionWeek #SouthAfricanFashionWeek

[SA Fashion Week @safashionweek]

Thank you to everyone who stayed fresh with evian at SAFW AW27 tonight.

#SAFWAW27 #SouthAfricanFashionWeek #LiveyoungxSAFW #evianxSAFW

[SA Fashion Week @safashionweek]

Evian in collaboration with Ephymol, brings the Evian Live Young Collection to the runway at South African Fashion Week.

#SAFWAW27 #SouthAfricanFashionWeek #LiveyoungxSAFW #evianxSAFW

[SA Fashion Week @safashionweek]

Twenty-five years of shaping South African menswear, and @ephymol is still setting the pace. Ephraim Molingoana showed “The Rebirth of Slow Classic” and “Introducing the New Jeaneration”: sharp tailoring and denim with Sophiatown soul.
#SAFWAW27 #JCLeRoux #HydeParkCorner

[SA Fashion Week @safashionweek]

That's Colleen Eitzen, Fundudzi by Craig Jacobs and Irene Makhavhu Designs on the SAFW AW27 runway. Months of work, minutes of light. Raise your JC LeRoux glass to it.

#SAFWAW27 #SAFashionWeek #CollectionbyJCLeroux #JCLeRoux

[SA Fashion Week @safashionweek]

The SAFW ecosystem brings designers, buyers, media, guests and the partners who back them into one room. This season evian joins it, with natural mineral water for everyone at SAFW AW27.
#SAFWAW27 #SouthAfricanFashionWeek #LiveyoungxSAFW #evianxSAFW

[SA Fashion Week @safashionweek]

The collection walks. The hair moves with it. Carlton Hair on the runway at SAFW AW27.

#SAFWAW27 #SAFashionWeek #CarltonHairSA #CollectionbyJCLeroux #JCLeRoux

[SA Fashion Week @safashionweek]

Dali Ngcebetsha of @endlessdawn_studio debuted “Metamorphosis”, a study of the Xhosa rite of passage. @thabomakhetha answered with “EAKO, EAHAO”, Basotho blanket heritage made modern. Footwear and accessories by Tsonga.
#SAFWAW27 #PrimediaPlus #NARSSouthAfrica

[SA Fashion Week @safashionweek]

Back for another night at SAFW AW27. The Primedia stand is open and the runway is close.

#SAFWAW27 #SouthAfricanFashionWeek #947 #702 #PrimediaPlus

[SA Fashion Week @safashionweek]

Three decades of slow fashion in @colleeneitzen_’s “Origin”. Circular craft and a second life for fabric in @fundudzi’s “The New Earth”. Light and forward movement in @irenemakhavhudesign’s “Tshedza”. One show, three legacies.
#SAFWAW27 #ResponsibleFashion #CarltonHairSA

[SA Fashion Week @safashionweek]

Good things take time. A collection takes a season. The water backstage takes 15 years through the French Alps. Hydration by evian at SAFW AW27.

#SAFWAW27 #SouthAfricanFashionWeek #LiveyoungxSAFW #evianxSAFW

[SA Fashion Week @safashionweek]

Fashion week is a long night. BioMedical Emporium is on site at SAFW AW27 for it.

#SAFWAW27 #SAFashionWeek #BioMedicalEmporiumxSAFW #BioMedicalEmporium

[SA Fashion Week @safashionweek]

Before tonight's first look walks, there are hours of prep backstage. BioMedical Emporium is part of that prep at SAFW AW27.

#SAFWAW27 #SAFashionWeek #BioMedicalEmporiumxSAFW #BioMedicalEmporium

[SA Fashion Week @safashionweek]

Day four. Backstage at SAFW AW27 with Carlton Hair, working through tonight's hair looks.

#SAFWAW27 #SAFashionWeek #CarltonHairSA #CollectionbyJCLeroux #JCLeRoux

[SA Fashion Week @safashionweek]

Have you visited the Primedia stand tonight? What did you talk about?

#SAFWAW27 #SouthAfricanFashionWeek #947 #702 #PrimediaPlus

[SA Fashion Week @safashionweek]

Hair, makeup, fittings, final checks. Through every hour of prep backstage at SAFW AW27, there's evian within reach.

#SAFWAW27 #SouthAfricanFashionWeek #LiveyoungxSAFW #evianxSAFW

[SA Fashion Week @safashionweek]

Good design is in the details, and so is Evian. The considered choice of water for a considered week. SAFW AW27.

#LiveyoungxSAFW #evianxSAFW #SAFWAW27 #SAFashionWeek #SouthAfricanFashionWeek

[SA Fashion Week @safashionweek]

Four University of Johannesburg designers explore faith, sculptural folds, soft luxury and architectural geometry through the white shirt. See their work at @hpchydeparkcorner, Centre Court. Winner announced Sunday, 25 October. #SAFW2026 #SAFWStudentCompetition #UJFashion