Search Marketing Expo

The must-attend search marketing conference & expo backed by @sengineland | SMX Advanced | June 3-5, 2026 | Westin Boston Seaport

[Search Marketing Expo @smx]

Your SEO data is scattered across Search Console, GA4, Google Ads, spreadsheets, and AI tools.
What if you could bring it all together?

That's exactly what @w2scott will teach during Claude Code for SEO on June 25.
👉 Reserve your seat: https://t.co/LRfvTZBPet

[Search Marketing Expo @smx]

Why do some stories take off in Google Discover while others disappear?

Join @Metehan777 on June 23 to learn the technical, editorial, and headline strategies behind Discover success.

Live & On-Demand.
👉 Register: https://t.co/LRfvTZBPet

[Search Marketing Expo @smx]

Breaking news, expert insights, and new strategies – yours for free. https://t.co/w9U1DKwJIo

[Search Marketing Expo @smx]

Your daily edge in a competitive search landscape is here: https://t.co/w9U1DKwJIo

[Search Marketing Expo @smx]

Still using AI like a chatbot?

It's time to use it like an SEO operating system.

Join @w2scott on June 25 and learn how to turn Claude Code into your command center for SEO analysis, automation, reporting, and content workflows.

👉 https://t.co/domORXtCeh

[Will Scott - Coined the phrase Barnacle SEO @w2scott]

Notes from #SMX Advanced

Ranking helps, but it does not explain AI citations.

A #1 Google ranking is not a receipt for AI visibility.

In one benchmark, position 1 earned an AI citation 37% of the time.

Rankings still matter. They just do not get to be the whole plan.

[Search Marketing Expo @smx]

Google Discover is one of search's biggest traffic opportunities and one of its biggest mysteries.

Join @Metehan777 on June 23 to learn how to earn Discover visibility, diagnose traffic drops, and build a repeatable strategy.

👉 https://t.co/LRfvTZBPet

[Cypress North @CypressNorth]

Q&A Session from Maggie Humphrey’s @smx presentation 🧵

Q: “How do you decide the right balance between automation and control for a new account?”

[Rich Sanger SEO 🦙 @richsangerSEO]

What is the value of a website?

@VeryWellVersed believes people will still go to websites for “funsies.” Agents will proactively get info people want from websites and give it to you in format you want.

@smx @MrDannyGoodwin @marthavanberkel @VeryWellVersed @DuaneForrester

[Search Marketing Expo @smx]

Heyo! Our friend Eldar wins one of the two golden tickets for a free LIFETIME pass at #SMX golden 🎫

[Danny Gavin @DannyGavin]

What an amazing week in Boston. #smx Advanced @smx, you really outdid yourself.

15 years in the industry, first time speaking at a national search conference, and I'm still buzzing from it.

Getting to be part of the keynote was something I'll never forget. But the best part wasn't the stage. It was the people.

• To everyone who organized this event, thank you for running something so seamless and so welcoming.
• To the speakers I got to learn from and trade ideas with, you raised my game.
• And to everyone whom I spoke with to share a thought, ask a question, or just say hello, those conversations meant more than you know.

This industry is full of brilliant, generous people, which is why I love being part of it.

Already looking forward to what's next.

[Rich Sanger SEO 🦙 @richsangerSEO]

Teams are asking the wrong questions. The right questions?

How are we controlling the information AI uses?
Are we giving AI the right data about us?

@marthavanberkel @smx

[Search Marketing Expo @smx]

Is your brand AI-ready, or just hoping to be understood?

@marthavanberkel of @SchemaApptool displays how structured data, entity SEO, and knowledge graphs can help you control your brand’s narrative, improve AI visibility, and build a foundation for the agentic web.

#SMX

[Search Marketing Expo @smx]

@gregfinn @rustybrick @TheMarketingAnu @MordyOberstein

[Barry Schwartz @rustybrick]

Thanks to everyone who came out to @smx #smx and happy birthday @sengineland

[Search Marketing Expo @smx]

What does success actually look like in AIO and GEO?

Simon Lesser of @DragonMetrics explains why rankings and traffic alone aren’t enough, and how to build a measurement framework that accurately tracks AI visibility and optimization performance.

#SMX #AISEO #GEO

[Search Marketing Expo @smx]

How do you know if your AI visibility efforts are actually working?

@JamesWirth of Citation Labs teaches us a simple framework for measuring AI visibility, separating real progress from normal fluctuations, and reporting results with confidence.

#SMX #AISEO #GEO

[Search Marketing Expo @smx]

Cat’s outta the bag! 🐈 💼

Join our afternoon Ask the Experts sessions in either room at 2:45 PM and you could win a Golden Ticket lifetime pass to #SMX. Seriously.

h/t @CypressNorth for pressing Lauren on camera for the info 😂

[Search Marketing Expo @smx]

How is AI changing the future of PPC?

@TheMarketingAnu of @seland talks with Paul Longo of @Microsoft as they explore how AI is reshaping search behavior, campaign strategy, and the path from discovery to conversion.

#SMX #PPC #AIAdvertising

[Rich Sanger SEO 🦙 @richsangerSEO]

Websites heavily dependent on JS can have a split viability issue.. while the site may rank first on Google, it might be invisible to AI platforms.

@samtorresatl @smx