STR

Leading global data benchmarking and analytics provider. 90K hotels and 11.8M rooms across 190 countries. Unrivaled hospitality and tourism industry insights.

[STR @STR_Data]

Whether it’s distribution, revenue management, operations, or sales prospecting, CoStar + Benchmark is making an impact on every aspect of the global hotel industry. Hear from users who are working more efficiently, uncovering new opportunities in the full commercial market, and gaining a sharper competitive edge: https://t.co/oTY7sO6HnV

[STR @STR_Data]

We are excited to announce an enhanced integration between Fairmas and STR that makes it easier than ever to benchmark profitability.

With just a few clicks, users can unlock P&L comparisons that help evaluate financial performance, uncover opportunities, and make more informed business decisions.

Interested in learning more? Contact your STR Client Success partner or email [email protected].

[STR @STR_Data]

Global highlights from June:

🔹 Driven by the #Formula1 #GrandPrix race, Monaco’s monthly RevPAR surpassed EUR 1,000 for the first time on record: https://t.co/DNXgW6wrzU

🔹 Helped by #VividSydney and the #SydneyFilmFestival, the market's hotel industry saw its highest June occupancy since before the pandemic: https://t.co/8xe2BqtACi

🔹 #BadBunny's concerts pushed Madrid's hotel performance levels to monthly highs: https://t.co/X3Dkrws02M

[STR @STR_Data]

⭐ U.S. hotel RevPAR increased YoY for a 13th consecutive week.

🎆 Holiday weekend RevPAR grew 11%, with the metric increasing 19.6% on the Fourth of July.

⚽ World Cup host markets posted a 23% jump in RevPAR despite hosting nearly 50% fewer matches than the previous week.

🎇 Washington, D.C., saw the strongest holiday weekend performance of any major market, helped by America 250 celebrations.

🗺️ Global RevPAR increased for a 2nd straight week, driven mainly by Asia and Europe markets.

🔗 Read the full analysis here: https://t.co/Znjar4MaDt

[STR @STR_Data]

📊 Traditional indicators (GDP, inflation, wage growth, and unemployment) have long guided hotel demand forecasts. But uneven economic conditions across income groups and traveler segments are weakening their effectiveness.

🏠 💳 Alternative inputs tied more directly to household finances and behavior may now provide stronger predictive value.

🔍 Our analysis on the topic, which looks at chain scale demand, can be found here 👉 https://t.co/ldyaxB3bvI

[STR @STR_Data]

🔆 Last week marked Europe’s worst ever heatwave, which affected both locals and tourists. But how did hotel performance fare?

➡️ Find out here: https://t.co/6tlhaXwOBJ

[STR @STR_Data]

Our latest insights for 21-27 June:

⭐ U.S. ADR and RevPAR were the highest for any week on record.

⚽ World Cup host markets posted double-digit gains in ADR (+21.0%) and RevPAR (+16.7%).

🏅 Miami, host of 3 World Cup matches, led all major U.S. markets in ADR and RevPAR growth.

🌐 After 3 weeks of declining performance, global RevPAR rose 2%.

📊 RevPAR growth was widespread, with only China, the GCC, and Latin America experiencing declines.

Full analysis here: https://t.co/NdMQqsDimo

[STR @STR_Data]

Canada's hotel industry posted its highest YoY gains in ADR and RevPAR since 2024, with sufficient lifts in Montreal due to the Canadian Grand Prix.

World Cup host markets, Toronto and Vancouver, have already seen rate-driven impact in June.

Read the full analysis, with a look at World Cup performance and occupancy on the books, here: https://t.co/1NirvMckZl

[STR @STR_Data]

World Cup impact:

⚽ By overlaying forward bookings and actualized levels, we found that host markets with early World Cup matches saw a surge in last-minute bookings.

⚽ Four U.S. markets hosted World Cup matches (Boston, LA, NYC and San Fran), posting a 31.9% jump in weekend RevPAR.

⚽ San Francisco (+44.4%) and NYC (+36.8%) led weekend RevPAR growth.

⚽ Mexico’s RevPAR continued to retreat, but the Mexico City and Monterrey markets each saw the metric increase with early matches.

Total weekly performance:

⬆️ U.S. room rates rose for a 15th consecutive week.

🏨 96 non-World Cup markets saw a double-digit increase in weekend RevPAR.

📉 The global RevPAR decline was mainly due to a decrease in GCC performance.

Read the full weekly insights here: https://t.co/yfPRJ6RpEx

[STR @STR_Data]

👀 A first look at the World Cup's impact on hotel performance.

Check back tomorrow for our latest weekly insights piece that will cover the data in more detail 📌

[STR @STR_Data]

⭐ U.S. hotels have seen 9 consecutive weeks of RevPAR growth, and 8 straight weeks of occupancy and ADR gains.

💼 Recent demand gains are being driven primarily by business and group travel.

⚽ Chicago’s RevPAR performance led all major markets, helped in part by the U.S. men’s national soccer team’s send-off match.

🌍 Global RevPAR fell 1.8%, led by the GCC countries where RevPAR dropped by more than 50% due to comparisons against Eid al-Adha and the ongoing war in Iran.

Read the full weekly insights: https://t.co/OyOJHvDzbY

[STR @STR_Data]

Hotel performance across key global markets jumped for eventful May:

🔹 The #FrenchOpen lifted Paris' ADR and RevPAR to all-time highs for May: https://t.co/a3HChRySv4

🔹 Events calendar pushed ADR increase in Adelaide despite supply-driven occupancy decline: https://t.co/reFDcz9QY0

🔹 #Shakira concert drove Rio de Janeiro's room rates to May record-high: https://t.co/36XXjkcJ9o

[STR @STR_Data]

Our latest weekly insights:

📈U.S. demand shifted into gear after Memorial Day as part of an eighth straight week of RevPAR growth
📉 With a weaker Saturday, Memorial Day Weekend occupancy was the lowest in six years
🎤 Las Vegas turned in a big growth week thanks to concerts, including BTS and the Jonas Brothers
🎶 Morgan Wallen lifted Denver
🌍 Global RevPAR up by the highest level since the start of the war in Iran
🌙 Overall GCC performance was up because of Eid al-Adha. UAE performance was down but at a much lower rate than previous weeks.

Read the full weekly insights here: https://t.co/EGK5iPhJbh

[STR @STR_Data]

Less than a week until the opening matches of the FIFA World Cup. What stands out among our Forward STAR markets?

• Two Canadian markets, Vancouver and Toronto, show the highest advanced booking levels for the overall period.
• Dallas, L.A. and Mexico City are furthest ahead of last year’s booking pace when looking at the full period of match dates by market.
• Vancouver, New York City, Toronto and Boston are furthest behind for the full range.
• Gaps are similar when looking at lead-in and game dates only.

We'll begin to cover actualized data from the World Cup in our Weekly Insights starting 19 June.

[STR @STR_Data]

Our revised 2026-27 U.S. hotel forecast was just released: https://t.co/hOcDJ9DXKJ

[STR @STR_Data]

The latest weekly insights are here:

🔥 U.S. RevPAR increased for a 7th consecutive week.

⬆️ Over the weekend, San Francisco and Las Vegas led major markets in RevPAR growth, the latter driven by several events, including a BTS concert.

👥 Tampa posted the largest weekly group demand gain, helped by the SFO conference.

📊 Saudi Arabia performance, due to the Hajj pilgrimage to Mecca and Medina, was strong enough to create the GCC’s first RevPAR growth week since the war in Iran began.

Read the full article here: https://t.co/cG5LryQ7pM

[STR @STR_Data]

This article on Sydney’s recent success is a good representation of combining forward booking, top-line historical and P&L data sets in industry analysis: https://t.co/FPtBEXfcaP

[STR @STR_Data]

Insights from the latest weekly performance data through 16 May:

📈 Sixth consecutive week of top-line growth in the U.S., primarily driven by rate, with metrics up across each day of the week, signaling broad-based strength rather than isolated event-driven gains

🏌️‍♂️Philadelphia (PGA Championship) and 🎮 Atlanta (DreamHack) were market standouts

🌍 Pockets of strength globally, including Canada, India, Italy, Japan and the Caribbean

📉 Down weeks for France, Germany and Mexico

Read the full analysis here: https://t.co/nyBViqOfxo

[STR @STR_Data]

Todo Mundo no Rio, an annual free concert series in Rio de Janeiro, has been a catalyst for hotel performance growth each May 🎤

This year, Shakira drew a crowd of 2 million and produced the highest ADR and RevPAR of the concert series thus far.

📰 CoStar subscribers can read the full analysis, which dives into performance from the last three events, here: https://t.co/uy1n0T9xUl

[STR @STR_Data]

📈 U.S. hotel RevPAR increased for a 5th consecutive week.

🏨 All classes, except Economy, reported gains in RevPAR and Luxury hotels continued to lead.

👥 Group demand declined 2.6%, ending a 3-week growth streak supported by easy Easter comps.

🏖️ Miami led the Top 25 in ADR and RevPAR thanks to F1 and the Consensus crypto conference.

🌏 China led global RevPAR growth, helped by the Labor Day holiday.

⬆️ UAE occupancy showed improvement, reaching its highest level since the start of the war in Iran.

Read the full weekly insights here: https://t.co/JfnfFo0SR5

[STR @STR_Data]

🚨 New release alert 🚨

Our latest P&L benchmarking update delivers a new level of detail and insight.

With 100 new per-department line items and 1,500 additional KPIs overall, users get a far more granular view to flex revenue, better manage costs, and drive stronger profitability.

Ready to power your profitability with the industry’s leading benchmarking solution? Start here: https://t.co/DXNvGotX1y