Sabena

fractional head of brand growth | frmr head of curation @canal • cofounder @shopBOXFOX • always hunting for the best new brands 🛒, bags 👜 and burritos 🌯

[Sabena @sabena_suri]

Curation isn't just having a moment, it's part of the cultural shift towards trust, minimalism, and intention.

I wrote about why we're all in on Curation at @Canal: what it is, how to leverage it, and why it should be part of your brand's strategy ⬇️🛍️

https://t.co/iBlkgFWcg3

[Sabena @sabena_suri]

Dear brands, please don’t wish me a Happy 4th unless it’s accompanied by a 30% off code

[Sabena @sabena_suri]

Brandiose No. 009: Ben & Jerry's reminds us that they are still woke https://t.co/BBuNUGslrg

[Sabena @sabena_suri]

The white male privilege of talking about golf handicaps AT THE PRESIDENTIAL DEBATE omg #DebateNight

[Sabena @sabena_suri]

...and so much more!

Here's the post:
https://t.co/c1REbSBNuz

To subscribe:
https://t.co/6Z8b3xTtUq

#BrandStrategy #brands #branding #ecommerce #substack #newsletters #business

[Sabena @sabena_suri]

I'm writing a weekly @substack called Brandiose. Every Wednesday, I'm sharing the latest news on brands, deep-dives, and the occasional founder interview.

This week, I cover:
- Is @ChipotleTweets canceled?
- Rhode's blush launch
- Zendaya x @on_running's partnership

[Sabena @sabena_suri]

curious to see how the brand performs in these channels, and whether there's any impact on Goop's core premium skincare line.

#dtc #brands #ecommerce #retail #ecomminsights

[Sabena @sabena_suri]

@goop just launched a diffusion line of skincare products called good.clean.goop (reformulated with less active ingredients) that'll be sold at @Target and on @amazon . going mass is such a smart move for the brand:

https://t.co/1jfwsqLs6q

[Sabena @sabena_suri]

✅ revenue growth - Goop is not yet profitable. this seems like a great volume driver. while Goop is a media empire, not just a DTC brand, this move to mass feels very in line with what we've seeing from brands like @Casper, Rae, @getquip, @thinkjinx , and @wearehims.

[Sabena @sabena_suri]

@AmandaMGoetz sad to have missed this! any chance you are sharing a recording anywhere?

[Sabena @sabena_suri]

@alizar @rexapp congrats @alizar! can't wait to watch you crush it!

[Sabena @sabena_suri]

In great company @Canal 🥂

[Canal @withcanal]

(1/3)
We're delighted that Canal has been recognized on @CBinsights 2023 Retail Tech 100! ⭐️🎉

[Canal @withcanal]

Have big ecomm goals for 2023?

Join us on 3/20 for a virtual fireside chat with @FellowProducts , @LoopReturns & @halfhelix as we break down building DTC experiences that scale — efficiently. ⚡️

👉 Register here: https://t.co/oO11hdHhU9

[Sabena @sabena_suri]

The future of talent commerce looks like this, and I'm excited to be part of the rockstar team behind it at @Canal -- launching shops for @deuxmoiworld , @EllenDeGeneres, @HannahBronfman, and many others. 🎬⭐️

[Canal @withcanal]

(1/4) We've been building something quietly and are *so* excited to finally share it with the world —

⭐️Introducing⭐️
Canal for Creators, a turnkey toolkit for transforming your audience into customers

[Bennett Carroccio @btcarroccio]

grateful to partner with @deuxmoiworld and their incredible coalition of celebrity-led brands.

this was a particularly fun one! ❤️⚡️🤫

[Sabena @sabena_suri]

@diamondhawkins_ @foundedbycelebs @Canal so fun to work on this one 💥

[Sabena @sabena_suri]

anon, plz.

such a dream to work on! 🪄

https://t.co/DHmus7gQVi

[Canal @withcanal]

We've been keeping a secret...

Congratulations to @deuxmoiworld on the fabulous holiday edit of all their favorite things — from beauty to food to home goods. Plus, recs from the greats like Kate Hudson, Courtney Cox, and Oprah.✨

🛍 by Deuxmoi
⚡️ by Canal

[Sabena @sabena_suri]

the white lotus theme song literally cures my sunday scaries

[Sabena @sabena_suri]

creator-driven marketplaces ➡️ the future

[Bennett Carroccio @btcarroccio]

This is one of the best talent-led commerce experiences I've ever seen.

Video-first. Clear messaging. Her own online destination. Her own shop.

Exciting to see it all come to life.
👏 @HannahBronfman @hbfit_ @Canal

https://t.co/wrPZ0FfM1A

[Sabena @sabena_suri]

@rhpMike @RandyTreibel @heyitsalexP yup - 🔑to be thinking about a path to profitability sooner rather than later.