A lot of bad outbound starts one step earlier than the email.
The wrong accounts made the list.
They matched the filters, but there was never much reason to believe they had the problem.
Account Grader is our attempt to make that decision less arbitrary.
Jev by @typesafeai is flying drones, playing Pac-Man, reviewing code.
i think GTM engineers are going to have a lot of fun with it too.
i gave Jev an outbound problem:
you have 1,000 accounts.
which 100 are most likely to actually have the problem you solve?
built Account Grader with Jev.
filters can tell you industry, headcount, funding, tech, location.
that tells you what the company is.
but fit is about something else:
is this company in a situation where the problem you solve is likely to exist?
so you tell Account Grader what you sell.
it uses the company data we already have in @saleshandy + Jev to reason through that question across every account, explain why, and rank them.
before writing the cold email, i want to know whether the account deserves one.
first version β
One underrated product advantage: making your heaviest users cheap to serve.
Yesterday, one Starter account alone ran 3,217 queries on @saleshandy co-pilot.
Previously, a spike like that would have cost us $200+.
This time it cost $21.53.
Thatβs a very different product constraint.
You stop asking:
βHow do we limit this behavior?β
And start asking:
βHow do we get more users to behave like this?β
5/ Keep working the opportunity
When someone replies, the conversation doesn't
disappear into another tool.
One campaign.
From prospecting to reply.
That's how outbound should work.
A cold email campaign can fail before the first email is sent.
Wrong prospect.
Bad data.
Weak infrastructure.
Poor timing.
No follow-up plan.
That's why @saleshandy treats outbound as a system π
4. Scale without rebuilding everything
Ready-to-use mailboxes.
Pre-configured infrastructure.
Built-in safeguards for higher-volume sending.
Because outbound isn't about sending more emails.
It's about getting more of the right emails seen.
Most cold email campaigns don't fail because the copy is bad.
They fail because the infrastructure behind the copy wasn't built to get emails into the inbox.
Deliverability is a system.
So we built one.
3. Find issues before they become problems
Test inbox placement. Catch spam triggers.
Monitor your Sequence Score.
Know what's hurting your deliverability before your prospects do.
4/ Scale safely
Ready-to-use email accounts.
Pre-configured infrastructure.
Built-in safeguards.
Because sending more emails
only matters if they land in the inbox.
5/ The best cold calls aren't really that cold.
Give your prospects context before you give them a call.
Set up the Saleshandy Dialer β https://t.co/PvkwDgCImn