Samira Brophy

Brand and Communication specialist @ Ipsos, Musician, Nurturer of creativity and Hypothesis Maker

[Samira Brophy @SamAtIpsosUK]

@PUBfr @storiesoferik @IpsosUK @thomaskolster @dogoodvertising @Danone @TooGoodToGo @ubabelgium @ServiceplanBNL @valjanssens @nikoalamons @AGInsurancePR Looking forward to it!

[PUBfr @PUBfr]

WELCOME🌱 19.10.23 ! @storiesoferik @SamAtIpsosUK @IpsosUK @thomaskolster @dogoodvertising @Danone @TooGoodToGo #ASAdventure #lucsuykens @ubabelgium @ServiceplanBNL @valjanssens #RMB @nikoalamons @AGInsurancePR #orbitbypub #pubxp #orbit23 #sustainability
https://t.co/EWGb26qx1r

[Gideon Skinner @GideonSkinner]

New polling from @IpsosUK on immediate public reaction to the Budget suggests it makes Brits more concerned than reassured for economy, public services and personal finances – but overall leaves public less worried than after the Autumn Statement/ reactions more muted overall 1/6

[King's Global Institute for Women's Leadership @GIWLkings]

"Recently, new research found that 52% of Gen Z and 53% of millennials believe that the promotion of women’s rights has gone ‘too far’ and is now discriminatory against men"

@HuffPost on our #IWD2023 research with @IpsosUK ⬇️

https://t.co/eofeUtiMc3

[Ipsos in the UK @Ipsos_in_the_UK]

We're pleased to award @VirginAtlantic's 'See The World Differently' ad as our Ad of the Year! Why does it score so highly? Read this analysis by @SamAtIpsosUK w/commentary by @LuckyGenerals and @nickykc https://t.co/NBwlnV8SWZ #IpsosBrands #Ads #MRX

[Samira Brophy @SamAtIpsosUK]

@IpsosUK @VirginAtlantic @LuckyGenerals @nickykc @creativebrief Its a beautiful piece of creative. Both inside and out.

[Ipsos in the UK @Ipsos_in_the_UK]

🎄 In a festive #CreativeCorner global @Ipsos experts discuss the UK's most effective Christmas #ads and they rank them:

🥉 @AldiUK
🥈 @Dior
🥇 @JohnLewisRetail

Join @SamAtIpsosUK and global colleagues to learn what makes these ads so effective https://t.co/tpocQwdwEO

[Samira Brophy @SamAtIpsosUK]

Got data and some fine ads to prove that sustainability advertising should not be boring. I'll be at the MRS sustainability summit tomorrow🌳 #ipsosuk

[Samira Brophy @SamAtIpsosUK]

Good session on nailing Sustainability Comms at IAA UK Sustainability Talks with Thomas Nagy from Volvo Cars UK

[Dr Pippa Bailey @PipsBailey]

Great to be part of @IpsosUK team leading 2 days of workshops for 160 members of the Civil Service @faststreamuk - raising awareness of how #environmental and #climate sustainability and #resilience relates to all aspects of government

#civilservice #climatechange

[Effie UK @Effie_UK]

.@BandQ & @uncommon_LDN earned a Silver Effie Award in the Seasonal Marketing category for "We Will Grow Again" 🌸👏 #EffieUK

[Effie UK @Effie_UK]

.@LongLiveLocals & @havaslondon win a Silver Effie in the Sustained Success - Services category for "How the many changed the mind of an audience of one" 👏 #EffieUK

[Effie UK @Effie_UK]

Congrats to @McDonaldsUK & @LeoBurnettUK for winning a Gold #EffieUK Award in the Sustained Success - Services category for "How We Got Customers Lovin' It And Kept Them Lovin' It, No Matter What" 🎉

[Effie UK @Effie_UK]

"Adversity can be a really excellent crucible for effective work." -@SamAtIpsosUK, #EffieUK #IdeasThatWork Leadership Summit

[Effie UK @Effie_UK]

"If we’re going to distill all of the learnings from today’s cases, three things stand out: 1. Make room for originality. 2. Don’t confirm—break conventions, make calculated risks that are meaningful for your brand. 3. A healthy dose of empathy." -@SamAtIpsosUK #EffieUK

[Karen Fraser MBE @KarenFraser_MBE]

Launching Oct 3rd in UK, @jdaykin's brilliant new book on Inclusive Marketing for the WFA featuring interviews with marketers including @markritson, Sarah Jenkins and @chris_kenna. Advance copies available to buy now on Amazon.

#inclusivemarketing #dei…https://t.co/tL8QGcKGMU

[Samira Brophy @SamAtIpsosUK]

Find out why the best way to drive growth in challenging economic climates like inflation is to play offense as well as defense.

#BrandGrowth #MarketingStrategy #Inflation #CustomerExperience #Brand #Ipsos https://t.co/DHMqsm7BOw

[Dr Pippa Bailey @PipsBailey]

Thank you to everyone who joined us at the @IpsosUK People, Planet and Prosperity event last week. Delighted to share paper from my very talented colleague @Sam_A_M reflecting on effective #sustainability campaigns, using Ipsos #Creative|Spark
https://t.co/LsZFnaYUuj

[Contagious @contagious]

At Planet Matters this Thursday, Samira Brophy, @Ipsos will discuss how brands can ensure they don’t get lost in the sea of sameness. She'll also offer a simple framework for making magnificent sustainability communications.

Book your ticket: https://t.co/S36BTR5Ici

[Samira Brophy @SamAtIpsosUK]

@TheAA_UK Driving school. I've tried via my account and the phone... since december!

[Samira Brophy @SamAtIpsosUK]

@TheAA_UK Is there no way to contact you that works? The live chat & phones don't go anywhere!