Sam Fonoimoana

Tech Founder and CEO. Devoted husband and father. Proud Polynesian.

[Sam Fonoimoana @samfonoimoana]

Analytics 2.0: Data To The People. Check out my last blog article regarding how it's time to move past the analytics model of centralizing data and then distributing insights, to a model where the data flows freely between systems.

https://t.co/ygujvEgpzn

[Sam Fonoimoana @samfonoimoana]

Datajoin is the Zapier of Adobe Analytics! Integrating AA with other systems such as Google Ads, Marketo, and Salesforce is easy like Sunday morning 😎

Check out our site https://t.co/ewr3yPSc0M to learn more!

[Sam Fonoimoana @samfonoimoana]

I always admired that about the CFO, and now I apply the same thought process to technology - you've got to look big picture when it comes to data and how it's used in the same way when you look at numbers in business you also have to look big picture.

[Sam Fonoimoana @samfonoimoana]

Mentors don't have to be someone that goes out of their way to meet with you and teach you things... hear me out!

Back in my early Finance days, I remember working under a CFO that was always talking big picture, zooming out from the numbers.

[Sam Fonoimoana @samfonoimoana]

In order for automation, lead scoring, and many other marketing processes to work, you need accurate data integrated across your entire tech stack.

You need Adobe Analytics to talk to Salesforce and Salesforce to talk to Google Ads.

[Sam Fonoimoana @samfonoimoana]

According to Statista, there are over 10,000 marketing tech solutions available to companies in 2022.

Almost all are powered by data and most have data as their main output.

If a marketer doesn't take integrating their systems seriously, that's very concerning.

[Sam Fonoimoana @samfonoimoana]

To have someone senior recognize your value and celebrate your work to that level was unbelievably rewarding, especially as I was building up confidence in my abilities. 🙏🏽

[Sam Fonoimoana @samfonoimoana]

out detailed insights about how to dial in our strategy.

Every time, she'd erupt with excitement. Each new insight that I brought to light was treated like a piece of found treasure.(cont.2)

[Sam Fonoimoana @samfonoimoana]

I will never forget the nickname a former boss once gave me:

"Rocket Launcher" 🚀

To this day, I smile when I think about how great she made me feel about the work I did.

My boss was a marketing executive. I would spend hours diving super deep into our marketing data. (cont)

[Sam Fonoimoana @samfonoimoana]

Today feels like a full-circle moment for me.

After all of our hard work creating new Micro Integrations between Marketo and Adobe Analytics, I actually got to speak at this year's Adobe Experience Makers Event.

This is a huge milestone for me and the whole team at Datajoin.

[Sam Fonoimoana @samfonoimoana]

I'm honored to speak tomorrow at the Adobe Experience Makers Live Event.
Myself and Disha Seth will be speaking on the power of personalization through integration.
Here's the link to the event in case you have any interest in attending:
https://t.co/wCVm3dtupP

Mahalo 🤙🏾

[Sam Fonoimoana @samfonoimoana]

Do everything in your power to HELP your team:

- Show the value of what marketing does
- Add value to what marketing does (increase engagements, conversions and pipeline)

Do this and you will find absolute joy in your work and become irreplaceable.

[Sam Fonoimoana @samfonoimoana]

She also felt confident with me going with her for the same reason, and also because I am a large Polynesian man 💪🏾 and we have this effect 😂

If you are on the #marketing team but not held directly accountable to pipeline, whether it be analytics or marketing operations …

[Sam Fonoimoana @samfonoimoana]

Before Datajoin, my career was in marketing analytics.

I was not a marketer, but I was a #marketersbestfriend

I remember feeling strong going into a sometimes hostile board room alongside my CMO because I worked hard to get the data she needed to show marketing's true impact.

[Sam Fonoimoana @samfonoimoana]

So for #marketing and data leaders, if integration is a priority like all these reports say, then what are the top #integration use cases you are looking to crack?

[Sam Fonoimoana @samfonoimoana]

I’ve seen various reports this summer about how hot 🔥 data integration is for #martech and the entire enterprise (Scott Brinker, Digibee, Data Bridge Market Research)

And I agree.

However, none of them talk about any specific integration use cases 🤐 Not sure why that is.

[Sam Fonoimoana @samfonoimoana]

Custom Activities in Marketo: https://t.co/ZqLdZGhWlS

[Sam Fonoimoana @samfonoimoana]

Link in the comments on how to set this up in #marketo

P.S. Other marketing automation platforms have similar functionality (for example Pardot and Eloqua have what’s called “External Activities”)

#integratedmarketing #marketersbestfriend

[Sam Fonoimoana @samfonoimoana]

If you want this inside of Marketo then Custom Activities is your key 🔑!

You get 10 free out of the box, most companies we come across are using less than 2.(cont. 2)

[Sam Fonoimoana @samfonoimoana]

Let’s think outside the (Marketo) box for a sec about external data that you could integrate in such as:

💡Content consumption on your website
💡Webinar attendance
💡In-person event attendance
💡Discovery call held (cont.)

[Sam Fonoimoana @samfonoimoana]

(cont.)
👉🏾 Measuring campaign effectiveness from an email sent to conversion

If you’re on these teams, are there any other ways you think would be good to collaborate with each other?

#teamwork #marketingops #webanalytics #marketing #collaboration