Sammy Lowkey

[Sammy Lowkey @sammy_klick]

Winny's greatness incoming 🔥🔥🔥🔥@winnyadanu

[Sammy Lowkey @sammy_klick]

@Time_line24 😀😀

[Tunde Lawal II #LFC @Time_line24]

Genuine question... after the tears and narration, what's the process of cutting camera and what happens immediately after?
Do you do enough takes to make sure you have the best angles and all that?
Walk me through your process. I genuinely want to know 😩

[Sammy Lowkey @sammy_klick]

@DrAkuamaka Ahhhhhhhhh

[Abiodun A. Adeleke👨🏽‍💻 @iamAbiodunAA]

Brazil fell off gan o. Italy and Germany fall offs are learning.

Do you know how good Brazil use to be in football game? Brazil will entertain you and still win. They were the core joy and entertainment of football.
Brazil made more than 90% of my mates love football.

If you are a Brazilian player then it’s automatic that you are a baller. Now Brazil team has Cunha, Estevao, Vini Jr, Raphinha, Igor Thiago broooooo!

Brazil fall off ehn, it’s looking like they might never recover again to win the World Cup.

[Sammy Lowkey @sammy_klick]

@firstklaz_ My guyyyyyy

[Sammy Lowkey @sammy_klick]

I need to train harder

[Sammy Lowkey @sammy_klick]

Played football today and lost.

Crazy thing

['Fisayo Soyombo @fisayosoyombo]

Trekking in the desert like the Israelites. Waylaid by desert bandits. The Benue girl “brutally raped for 3 days” by traffickers.

The 3rd and final installation of @fijnigeria’s migrant investigation.

UNDERCOVER: Europe Through the Sahara Desert and the Mediterranean Sea (III) https://t.co/gbFaEsOwKU

[Sammy Lowkey @sammy_klick]

@fisayosoyombo @fijnigeria 😩👏👏👏

[Sammy Lowkey @sammy_klick]

He is speaking his truth

[OLAMIDE 🌸💖 @Olamide0fficial]

“Fela was not my king & he will never be my king. I grew up in Bauchi, my dad is Igbo & no one around us spoke Yoruba. I didn’t listen to Fela growing up, the only song of mine that sounds like Fela’s Afrobeat is Rara. Oliver De Coque is my king.”

- Tekno

[Globe Eye News @GlobeEyeNews]

BREAKING:

Several delegations walk out as Netanyahu begins his speech at the UN General Assembly.

[Engr. Walexzy @MrWalexzy]

U.k?
What happened to Pakistan?

[Sammy Lowkey @sammy_klick]

@FotoNugget Extremist don land for free country. lol

[Sammy Lowkey @sammy_klick]

@ChiDvyn @Marvvy_x 😂😂😂

[Biggest Mack @Big_Mck]

Imagine the Nigerian government banning Arise News, AIT and News Central from Aso Rock, triggering other outlets to withdraw in solidarity, and going on to launch “Tinubu TV” and announce it via the official state house handle.

First, the United States will designate Nigeria as a Country of Particular Concern, accusing it of stifling free press and exploring the option of kidnapping its president to save the world of a anti-free speech dictator.

Nigerians will then react by calling their country’s government undemocratic and holding up Amerikka for it to emulate. “This cannot happen in saner climes”

Well, it’s really happening right in front of you, and I'm really glad that Trump is embarrassing you African supporters of the West who do not think you can build your own future without Western approval.

[Sammy Lowkey @sammy_klick]

Things are happening. Greed will be the end of people.

[Dr. @DrAkuamaka]

This is the final part you guys should leave me alone, this banker deserve to be jailed forever

The final part 4

[Sammy Lowkey @sammy_klick]

@FutureBestDaddy @DrAkuamaka Drugs ke 😂

Someone that has been tortured.

[V @VectorThaViper]

it’s quite a spectacle that there are Nigerians who feel their land is too useless to be targeted for resources.

The belittling of the self is massive but you can’t really blame them;

if you have been made to disregard your own land, how can you be interested in its value.

[Fireboy DML ♨️ @fireboydml]

pre-save — https://t.co/mFNoP6E4wT

[Abolaji Rasaq Oluwapese @bolazeal]

THERE IS A GAME INSIDE THE GAME

Nigerians are funny people.

Tell them entertainment can be used to influence society, and they will laugh and say, “Abeg, na music.”

Tell them films can shape political thinking, they will say, “Na film, relax.”

Tell them foreign powers can use culture to influence a country, they will call you a conspiracy theorist.

Meanwhile, the same Nigerians will buy a shoe because Rihanna wore it, copy American slang, human hair, relationships, fashion, politics and even mannerisms.

But somehow, the media does not influence them. Osisko!

I have worked in entertainment for years. So I know one thing very clearly:

Entertainment is never just entertainment.

America knows this very well.

The United States openly uses what it calls cultural diplomacy. Music, film, journalism, scholarships, fellowships, festivals and creative-industry programmes are all part of how countries build influence abroad.

Even the U.S. State Department has programmes specifically using film and music to advance American foreign-policy objectives.

So this thing is not hidden.

Na we dey pretend not to understand.

And it goes beyond Hollywood.

Some Nigerian filmmakers attend American-funded programmes.

Some Nigerian journalists and news organisations receive grants, fellowships or institutional support from American organisations.

Some Nigerian music executives and creatives are brought into American mentorship and industry programmes.

Some Nigerian record labels and entertainment companies have received foreign investment or entered partnerships with major American companies.

Does that automatically mean they are CIA agents?

Of course not.

But does money, access, training, distribution and international recognition create influence?

Use your tongue to count your teeth.

America doesn't need to enter a Nigerian newsroom and say, “Write this.” Or call an artist and say, “Sing that.”

Modern influence is smarter than that.

Funders decide what they fund.

Platforms decide what they promote.

Festivals decide what they celebrate.

Labels decide who gets an international push.

Streaming platforms decide what appears on your screen.

Algorithms decide what millions of Nigerians repeatedly see.

And repeated exposure eventually becomes culture.

That is the real power of media.

If I can control what your children watch, what your youth dance to, who they admire, what lifestyle they desire, what country they dream of escaping to and what values they consider sophisticated, why exactly do I need to invade your country?

You will colonise yourself.

Voluntarily.

This is why I laugh when people say entertainment is “just entertainment.”

Entertainment is business, culture, propaganda, diplomacy, social engineering and entertainment is soft power.

Sometimes it is all of them at the same time.

The problem is not that America understands this. The problem is that Nigeria does not.

America promotes American interests.

China promotes Chinese interests.

France promotes French interests.

Britain promotes British interests.

Nigeria?

We are still arguing on Twitter about tribes, jollof and Davido vs. Wizkid😂

Meanwhile, our music, films, news, platforms, distribution channels and cultural gateways are increasingly connected to foreign money and foreign institutions.

And we are expected not to ask questions?

Please.

Follow the money.

Follow the ownership.

Follow the distribution.

Follow the platforms.

Follow the grants.

Follow the fellowships.

Follow who controls access.

Then draw your own conclusions.

Because, like I wrote under that angry music executive’s post:

“Well, well. There’s a game inside a game. You might have been played without knowing it.”

And knowing Nigerians, some people will still finish reading this and say:

“Abeg, na just entertainment.”

Exactly. Ptcheewwwww

One day you will know that your American dream is America's dream.