Sandeep Mallya

Entrepreneur, blogger, & investor. Founder @99signalsblog & @StartupCafeMktg; Advisor @GrowthBarSEO. Proud dog dad. Learn more here —

[Sandeep Mallya @sanmallya]

Super excited to share that I've been featured in BuzzSumo's list of top 100 content marketers (at #16 ☺️). Thank you so much, @BuzzSumo — you made my day!

https://t.co/Ugl3cGDHYt

[Wodehouse Tweets @inimitablepgw]

I wouldn’t say Jeeves smiled — he practically never does — but a muscle abaft the mouth did seem to quiver slightly for an instant.

[Kaushik Basu @kaushikcbasu]

The embarrassment caused by Galgotias University at Delhi’s AI meet is what happens when people instead of spending time doing science, maths, literature, spend their time showing that 5000 years ago their ancestors did science, maths, literature.

[Sandeep Mallya @sanmallya]

Somewhere, an algorithm is wondering why it’s in payments.

[Rishabh Bansal @rishabhbansal97]

add *ai* to literally everything summit 😭🙏

[Sandeep Mallya @sanmallya]

This event could've been an email. But emails are probably prohibited too.

[Kenzyy @LayerKenzy]

list of India AI Impact Summit Prohibited Items

> bags ( come empty handed )

> car keys ( park the car and throw away the keys )

> laptops ( it’s not necessary to bring a laptop to a tech event )

> earbuds ( listening is optional )

> food and water ( you there for a picnic ? )

> sharp objects ( including sharp and bold questions during panel discussions )

[Sandeep Mallya @sanmallya]

People saw a JPEG priced like real estate and collectively decided brain cells were optional.

[Lauren Chen @TheLaurenChen]

It's easy in 2026 to look back at the NFT trend and say it was stupid

But it was also easy in 2021 to look at it and say it was stupid

[Sandeep Mallya @sanmallya]

HubSpot down 44% in a month.

Should've A/B tested gravity.

[Sandeep Mallya @sanmallya]

@Yan_builds You're right! LLMs do change a lot, but the underlying signals don’t change as quickly. Schema is probably the most critical part of GEO right now since it anchors your entities for both Google and LLMs. If use WordPress, I highly recommend RankMath to optimize your schema.

[Sandeep Mallya @sanmallya]

Can we just call it GEO and be done with it?

Every week there’s a new acronym: AEO, LLMO, AIO, GAIO, even SEvO (the most absurd of them all).

Only one makes sense: GEO (Generative Engine Optimization)

SEO ruled the Google era. GEO will define the generative era.

[Sandeep Mallya @sanmallya]

@Yan_builds Exactly. GEO best practices are still taking shape. At my agency, we’ve been testing entity optimization, AI crawlability, and prompt tracking. We published a full guide here: https://t.co/AkdyuJuJZY

[Sandeep Mallya @sanmallya]

At this point, I’m not even mad if we’re in the Matrix. But I refuse to believe this many people genuinely enjoy LinkedIn.

[Sandeep Mallya @sanmallya]

Everyone’s using AI to create content.

But most of it blends into the noise.

I wrote about what smart marketers do differently, and how to stand out in a flood of sameness.

🧠 The AI Content Flood: What Smart Marketers Do Differently

👉 https://t.co/VcErtUo6Fy

[Sandeep Mallya @sanmallya]

Hustle culture told us to work 18-hour days.

AI just made 80% of that redundant.

Now we’re burned out and replaceable.

The irony writes itself.

[Sandeep Mallya @sanmallya]

WazirX requesting Re-KYC is like a magician who made your money disappear asking if you’d like to see another trick.

[Sandeep Mallya @sanmallya]

AI won’t replace marketers. But those who use it well will outpace those who don’t.

I’ve tested dozens of tools: writing, SEO, ads, analytics.

AI can speed you up, but it can’t replace instinct.

Use it blindly, you blend in. Use it well, you stand out.

[Sandeep Mallya @sanmallya]

I’ve run virtual events before. It’s messy: juggling landing pages, email sequences, speaker logistics. The backend chaos kills momentum.

Tried HeySummit recently. Clean UI, thoughtful features, no fluff.

Here’s my full review + walkthrough: https://t.co/s6cc1gpidc

[Sandeep Mallya @sanmallya]

You don’t need 10 clients. You need 3 who value you, pay well, and trust your expertise. The rest is noise.

[Sandeep Mallya @sanmallya]

One of the hardest lessons I’ve learned: Never outsource your dream to an MVP agency.
They’ll build something, but not with heart, care, or conviction.
Partner with someone who believes in your vision from Day 1.
You need builders, not vendors.

[Sandeep Mallya @sanmallya]

Tired of expensive voiceovers? Meet Lazybird—the AI tool that turns text into realistic voiceovers in seconds!

In this review & tutorial, I break down how it works, test its celebrity voices, and reveal the $49 lifetime deal on AppSumo!

🎥 Watch now

https://t.co/bUycnVs6nr

[Sandeep Mallya @sanmallya]

🎙️ Want to create pro-quality voiceovers without hiring a voice artist?

Check out LazyBird—an AI-powered voiceover tool that turns text into natural-sounding speech in seconds. 🔥

Full review 👉 https://t.co/iqAi2pPrgE

#AI #Voiceover #LazyBird #ContentCreation

[Matt Haycox @thematthaycox]

This is Robert Greene.

He wrote "The 48 Laws of Power" and is a master of negotiation.

The book is so powerful that it’s been banned in several US prisons.

I used 5 of these laws to build an 8-figure finance empire.

Here they are and how you can use them: