Martin Sandgaard

🔧 Google Ads guy.
Fixes broken tracking, dumb campaigns & attribution lies.
Not here to inspire you — here to get results.
📍

[Martin Sandgaard @sandgaard]

Are you spending $1,000's every month on 'other search terms' that aren't profitable?

If you're spending less than $10k per month on Google Ads, I offer extensive account audits with full optimisation plan and video guide included for just $700.

$700 to save $1k+ every month.

[Martin Sandgaard @sandgaard]

I replaced dashboards with manual e-mail reports.

No one gets any value from the dashboards.

That’s why I started sending more Slack/WhatsApp messages to my clients and stopped sending automatic reports to them.

I believe this is true service - and that, I'm proud of.

[Martin Sandgaard @sandgaard]

Many fear AI will make campaign managers obsolete.

Fair enough. P-Max has faced criticism for removing control.

But in high‑volume accounts, AI is 100% essential.

AI won’t replace good CMs—it will replace bad ones.

[Martin Sandgaard @sandgaard]

From Google Ads rep earning €25k a year to freelancer earning €100k a year.

I started my career at 23.

Spent 3 years making mistakes and changing jobs.

But ALWAYS tried to do my best and put my money where my mouth is.

Now I'm 27 and making €100k. And I'm not done yet.

[Martin Sandgaard @sandgaard]

I'm onboarding a new client – and I talk to them 2-3 times a week.

Not as a symbolic gesture.

That’s just how I prefer to work.

Google Ads plays a central role in how small agency owners keep clients happy.

That's why I invest heavily in onboarding. 🙌🏼

[Martin Sandgaard @sandgaard]

1 year ago, I quit my job with nothing but a dream and a loose plan.

No website, no business cards—just a laptop and a phone.

I started helping agencies with Google Ads.

One of the first is still with me today.

Here's to taking risks and betting on yourself.

[Martin Sandgaard @sandgaard]

Here's 3 amazing life advices I got from my mom 👩‍🍼
(that I still follow today)

1. The worst you can get is a no

2. You have to give before you can take

3. It’s not what you do between Christmas and New Year’s that matters – it’s what you do between New Year’s and Christmas

[Martin Sandgaard @sandgaard]

80% of your Google Ads results come from 20% of your work.

Focus on:
✅ Removing bad search terms
✅ Writing high-converting copy
✅ Optimizing your feed

Stop:
❌ Budget micromanaging
❌ Overtracking
❌ Obsessing over GA4

Do less. Win more.

[Martin Sandgaard @sandgaard]

21 sales. 9 email clicks. 7 calls. 3 form fills. $10k in cash revenue. ROAS: 2,588.82%.

Real numbers from one of my clients this month.

If your Google Ads aren’t performing like this, let’s fix it.

DM me or go to https://t.co/nJrjL1OB8i 💬

[Martin Sandgaard @sandgaard]

Is Google Ads really marketing?

Feels more like managing capital than making ads.

I’m not writing taglines. I’m optimising for ROI.

My job looks more like sales or finance than old-school marketing.

I don’t create brand awareness — I create profit. And I love it.

Agree?

[Martin Sandgaard @sandgaard]

Managing Google Ads budgets across multiple accounts is tough.

I built a script that emails me when a client’s spend is off track—saves me time, stress, and keeps clients happy.

Want it?
Comment “SAVE MY BUDGET” and I’ll send it your way. 🧠💸

[Martin Sandgaard @sandgaard]

Here’s how I closed $3,000 in new business this July 👇

While everyone else was OOO, I stayed sharp.

⚡ Fast replies
📞 Calls across 4 continents
💡 Real ideas that land

People loved that I showed up when others didn’t.

DM me if you want action, not auto-replies.

[Martin Sandgaard @sandgaard]

What if I told you your Google Ads conversion data is lying? 😳

It shows when people clicked, not when they converted.

That means your ROAS and conv. numbers might be WAY off.

The fix? “Conversions (by conv. time)” column.

Need help? DM me for the custom setup.

[Martin Sandgaard @sandgaard]

My bank manager asked me for a business plan. This is what I sent him.

[Martin Sandgaard @sandgaard]

Not getting enough leads from Google Ads? 🤯

Check your Search Impression Share.

If 1,000 people searched but your ad showed 200 times, your SIS is 20% — and you're missing 800 leads. 💸

Want a free audit of your SIS + how to fix it?

DM me or go to https://t.co/nJrjL1OB8i

[Martin Sandgaard @sandgaard]

I cut my biggest client’s fee by 40%. 💸

Not because I had to — but because it helps them grow.

They’ve had 400%+ ROAS for 3 years. Now they can scale further without giving me a % of their revenue.

Want a Google Ads partner who puts your growth first? 📩 DM me.

[Martin Sandgaard @sandgaard]

Google Ads is NOT for everyone ❌

Here's a checklist for you:

1. Can you describe what you sell in less than 5 words?
2. Is your price similar to or cheaper than you competitors?
3. Are there people searching for your product or service?

3x 'YES' = Google Ads might be for you

[Martin Sandgaard @sandgaard]

A cold caller rang me from a Danish pension fund.
We talked for a minute about me moving to Barcelona.

At the end she said:
“Thanks for bringing good vibes. I really needed that.”

You never know what someone’s going through.
Be kind — even in quick moments.

[Martin Sandgaard @sandgaard]

"You won't loose your job to AI, but to someone who uses AI' 🤖

Here's how I use AI to save time every day:

1. Find tools that can create advanced automations
2. Mimic the tone of voice of my clients when writing ad copy
3. Do competitor research

... and in many more.

[Martin Sandgaard @sandgaard]

i built my dream website — without hiring a designer.
just $50 on credits from https://t.co/IxU3jQq6Sd and ~25 hours of tinkering.

cool animations ✅
multi-language + currency ✅
my work on full display ✅

check it out → https://t.co/gNSSGwwjKi