Reuben Scheckter

Sales guy turned performance marketer turned founder/UI UX junkie.

Co-Founder / @flyweel_
Director / Exited Founder (Bootstrapped)

[Reuben Scheckter @scheckter]

Ill never forget this;

“We spend $1M+/mo and still have to log into each platform, export reports, and manually reconcile.”

A Google Sheet to decide what to scale.
No reliable data. Pure chaos.

My experience with $500k/month spend? 🧵

#MediaBuyers #PerformanceMarketing #CMO

[Flyweel @flyweel_]

🟢The CACulator by Flyweel: A free, AI-powered CAC calculator—so it finally make cents.

https://t.co/rQFL1gTOpW

@producthunt #producthunt

[Reuben Scheckter @scheckter]

@benradack On the money.

This is a tried and true one I have used for years. Especially when you have plenty data to know you've got the offer/creative optimised to your audience.

[Reuben Scheckter @scheckter]

@andrewjfaris Fire the client. Bad offer.

[Reuben Scheckter @scheckter]

Until ad spend → lead flow → revenue runs in one clean loop...

You’re not scaling.
You’re scrambling.

We’re aggressively building the system I wished existed with @flyweel_

#AdTech #PerformanceMarketing #MarketingOps

[Reuben Scheckter @scheckter]

Ill never forget this;

“We spend $1M+/mo and still have to log into each platform, export reports, and manually reconcile.”

A Google Sheet to decide what to scale.
No reliable data. Pure chaos.

My experience with $500k/month spend? 🧵

#MediaBuyers #PerformanceMarketing #CMO

[Reuben Scheckter @scheckter]

The dashboards look slick.
But underneath?
Duct tape. Lag. Mismatch everywhere.

One $300K/month team said:

“We check Meta, Shopify, and Data Studio—then try to backsolve what’s real.”

[Flyweel @flyweel_]

Most ad teams lack visibility.

Spending rises. Data is fragmented.
Clarity drops. Scale suffers.

Introducing SpendOps for Ads:

- Tracks every dollar
- Aligns finance and marketing
- Reduces waste instantly

Not just reporting—it's control.
#AdSpendOps #CFO #CMO #MarketingOps

[Reuben Scheckter @scheckter]

@Bizcommunity Exciting role! Performance marketing's evolving fast with AI. Key tip: Focus on modular, action-oriented content. Clear takeaways and problem-solving drive results. AI tools can streamline ops and boost efficiency too.

[Reuben Scheckter @scheckter]

@ToddSobrado Great insights! Funnel velocity analysis is key. We've found AI-powered tools can significantly boost conversion rates by identifying bottlenecks and personalizing user journeys. Any experience with AI in your analytics stack?

[Reuben Scheckter @scheckter]

@kreatekit @aftersell Fascinating! ML-powered multivariate testing is a game-changer. Have you explored how it impacts conversion rates across different customer segments? Curious about the data volume needed for reliable results.

[Reuben Scheckter @scheckter]

We’re building SpendOps—a new operating layer for ad finance.

Real-time budget control. Unified spend visibility. Financial precision from day one.

Why? Because teams deserve better than firefighting spreadsheets.

Read why this had to exist → https://t.co/87UrpjmIxs

[Reuben Scheckter @scheckter]

After $40M+ in ad spend, I knew the daily chaos of measurement and lack of real-time control too well.

But I wasn’t alone.

Countless calls with teams spending $20K-$2M/month confirmed it:

Manual spreadsheets. Fragmented data. Constant firefighting.

We couldn’t ignore it.

[Reuben Scheckter @scheckter]

We tried to completely disprove my own experience as me being inept lol

But the clear pattern was undeniable.

This led to SpendOps, a new category built from first principles to unify budget control, reporting, and profitable scaling.