Sellmark Corporation

Fostering memories. Furthering traditions. We develop firearm optics, digital night vision, and other accessories for the outdoor and tactical enthusiasts.

[Sellmark Corporation @SellmarkCorp]

From all of us at Sellmark, we want to wish you and your family a happy holiday season.

We’re grateful for your continued support and look forward to making 2025 a year full of adventure and growth together.

Happy Holidays from the Sellmark family to yours! 🎄

[Sellmark Corporation @SellmarkCorp]

What a festive way to end the year! 

The Sellmark 2024 Christmas Party brought us all together to celebrate the season with good food, great company, and unforgettable moments. Thank you to everyone who joined in the fun and made it such a special night.

Here’s to the memories we’ve created and the exciting year ahead. Happy Holidays!

#SellmarkChristmas #HolidayRecap #CheersTo2025

[Sellmark Corporation @SellmarkCorp]

This holiday season, we're proud to come together as a company and give back to communities in need. 

Thank you to our Sellmark family for donating and a BIG thank you to Sergio Vazquez for spearheading our @ToysForTots_USA campaign this year! 

It's inspiring to see the passion and generosity of our team, proving that when we all come together, we can make a real difference. 

Merry Christmas & Happy Holidays!

[Sellmark Corporation @SellmarkCorp]

🥇Vote for the best of the best!

Our very own, Kevin Reese has been nominated for Top 2A Writer in the 2025 Gundie Awards!

For those of us who are fortunate enough to work alongside Kevin, know that he pours his heart into every project. Kevin's dedication, talent, and impact are unmatched in the industry. With over 1,500 published articles, his ability to connect with the audience is inspiring, and his passion for the 2A community is evident in all that he does. 

Join us in giving Kevin a round of applause for this well-deserved nomination!

Cast your votes, before December 17, by clicking the link: https://t.co/VNAqbYAXO3

[Sellmark Corporation @SellmarkCorp]

We are thrilled to welcome Haley Dotson to our Global Marketing team as our new Digital Marketing and Communications Specialist for the @Inforce01 brand.

She brings valuable social media and communications experience from our Experiences department, working with our corporate brand as well as with The Grand View event venue and Sellmark Ranch. In this new role, Haley will play a key role in growing the Inforce brand in the hearts and minds of our customers, as well as overall growth in the market.

Please join us and congratulate Haley Dotson!

[Sellmark Corporation @SellmarkCorp]

Sellmark is proud to be home to some of the industry’s top brands, including Pulsar, Sightmark, and more. From thermal imaging technology to rugged optics and dependable accessories, each of our brands is designed with a commitment to quality, innovation, and meeting the unique needs of outdoor enthusiasts worldwide.

Which Sellmark brand has helped elevate your outdoor experience? Drop your favorite in the comments below and let us know why!

[Sellmark Corporation @SellmarkCorp]

Happy Thanksgiving from all of us at Sellmark!

Today, we’re reflecting on everything we’re grateful for—our incredible team, our trusted partners, and the opportunities to make an impact together.

Wishing you and your loved ones a holiday filled with gratitude, joy, and connection.

As we celebrate, we’d love to hear from you: What are you most thankful for this year?

[Sellmark Corporation @SellmarkCorp]

https://t.co/Vp9Ngk7xNh

[Sellmark Corporation @SellmarkCorp]

We’re thrilled to welcome Vanessa McCoy as Sellmark's new Global Vice President of Marketing. 

With over 20 years of experience leading transformative marketing strategies across the U.S., Europe, and the UAE, Vanessa brings an expertise in branding, digital innovation, and cross-market storytelling. She’ll be spearheading the marketing efforts for five of our trusted brands: Sightmark, Firefield, KJI, BulletSafe, and Inforce.

Vanessa’s proven track record in driving growth and elevating brands in competitive global markets perfectly aligns with Sellmark’s mission to create meaningful connections and deliver exceptional value to our customers and partners worldwide.

CEO James Sellers shares, “Vanessa’s innovative mindset and experience in building brand presence across international markets will be pivotal as we continue to grow globally.”

Join us in celebrating this exciting new chapter for Sellmark!

Vanessa, welcome to the Sellmark family!

[Sellmark Corporation @SellmarkCorp]

Read the full press release HERE:

[Sellmark Corporation @SellmarkCorp]

Yesterday our team came together to share food, laughter, and gratitude at our annual Thanksgiving potluck! From homemade classics to sweet treats, everyone brought something special to the table.

We’re thankful for our hardworking team, the shared laughter, and the chance to celebrate together. A big thank you to everyone who brought something delicious and made this gathering so special!

[Sellmark Corporation @SellmarkCorp]

Big ideas start with curious minds! We were thrilled to host students from @mansfieldisd's Ben Barber Innovation Academy as they toured our facility and got a behind-the-scenes look at what it takes to create top-quality products.

From concept to creation, our commitment to quality ensures the gear we produce is built to perform and last. Sharing this process with the next generation of innovators and leaders was an inspiring experience!

Thank you, Mansfield ISD, for letting us be part of your students' journey toward bright futures.

[Sellmark Corporation @SellmarkCorp]

Today, we extend our deepest gratitude to those who have served in the U.S. Military, and a BIG "thank you" to all the veterans in the Sellmark family! We recognize the courage, dedication, and sacrifices made by our veterans, and we’re proud to work alongside individuals who embody such commitment and honor. THANK YOU for your service.

Left to right:
James Reeve- US Army
Sergio Vazquez- USMC
Darrell Mitchell- US Army
David Gray- US Air Force
Jeff Posey- US Navy 
Rich Kennedy- National Guard
Michael Valderrama- US Army
Kenneth Chatigny- US Army, active National Guard
Niko Williams- USMC
Steve Kinel- USMC
Franchesca Horvath- US Army

*Not Pictured:
Kevin Reese- USMC
Mark Peterson- USMC, US Army, & National Guard
Greg Sharpe- US Army
Christopher Stewart- US Army
James Ryan- US Army

[Sellmark Corporation @SellmarkCorp]

Congratulations to President-elect @realDonaldTrump, Texas Representative @DavidCookTexas, and U.S. Representative @RepEllzey.

As Americans, we come together in times of change and look ahead with hope for a bright future. Today, we celebrate our country’s democratic spirit and the strength that unites us all.

At Sellmark, we remain committed to supporting our great nation and the values we hold dear. Here’s to moving forward together as one nation, proud and free!

[Sellmark Corporation @SellmarkCorp]

@TheFakeJasonH @Lead_Flinger Always open to exploring potential opportunities.

[Sellmark Corporation @SellmarkCorp]

There's nothing like seeing the next generation step into the world of hunting!

Our recent youth hunt at @sellmarkranch was all about teaching skills, building confidence, and passing down a tradition that’s close to our hearts. Seeing young hunters grow and discover their skills is a powerful reminder of our commitment to preserving these traditions for generations to come.

Here's to more moments like these and inspiring the next generation of responsible hunters.

[Sellmark Corporation @SellmarkCorp]

@NRA @NSSF That’s an encouraging trend. Any insight on whether those are completely new and first time gun owners? Or repeat owners?

[Sellmark Corporation @SellmarkCorp]

Great things are achieved through collaboration. Our partnerships with industry leaders ensure that the highest quality products reach those who depend on them. These relationships are built on trust, innovation, and a shared commitment to excellence. Together, we’re pushing the boundaries of what’s possible, ensuring every product meets the demands of real-world use. We’re proud to stand alongside our partners as we continue to innovate and grow.

#innovation #CorporateCulture #businessjourney #manufacturing

[Sellmark Corporation @SellmarkCorp]

At Sellmark, we’re always looking forward—pushing boundaries, creating cutting-edge products, and delivering solutions that keep you equipped for every challenge

We’re excited to unveil Dark 30, the newest brand from Sellmark that’s set to change the game. Designed for those who don’t stop when the sun goes down, Dark 30 is built for the ultimate after-dark experience. Whether you’re hunting, adventuring, or just embracing the night, this brand takes outdoor innovation to the next level.

Step into the dark and discover what’s next.

[Sellmark Corporation @SellmarkCorp]

Our marketing team took to Sellmark Ranch, working alongside the Pulsar Prostaff, and found that innovation thrives in unexpected places. 

Surrounded by nature, they collaborated, brainstormed, and transformed ideas into action—proving that creativity knows no boundaries.

From the field to the finished product, we’re always pushing the limits to deliver impactful results.

Where's your favorite place to go for inspiration? Let us know in the comments!

#InnovationUnleashed #Teamwork #SellmarkRanch #PulsarProstaff #BreakingBoundaries #CreativeCollaboration #WorkAnywhere