Daniel Silha

I’m trying to figure out why things work. Ads director in Socialsharks, Digital strategy & Performance marketing

[Elad Gil @eladgil]

The events of the last 6 months in technology are arguable amongst the most important in human history

The tools now increasingly exist for recursive self improvement of models & agents

We are likely in very early lift off & exponential

Largely unnoticed outside of tech

[Nathan Clark @nathanclark_]

it’s in gemini, just create it in ai studio. oh, that’s for your personal google one account. for workspace you need gemini business. no, not gemini advanced, that’s ai pro now. unless you need ai ultra. oh agents? you do that in spark actually. no, not gemini api managed agents, that’s different. for coding use jules. unless you mean the agentic ide, that’s antigravity. no, that’s the old antigravity, download the new one. actually gemini cli is being deprecated, use antigravity cli. no the flash model is smarter than the pro model. unless you need pro. if it’s video, use flow. no, flow uses veo. no, nano banana is images. actually that’s in gemini now. unless you’re in search, then it’s ai mode. no, research is notebooklm. anyway it’s all very simple.

[Andrej Karpathy @karpathy]

Personal update: I've joined Anthropic. I think the next few years at the frontier of LLMs will be especially formative. I am very excited to join the team here and get back to R&D. I remain deeply passionate about education and plan to resume my work on it in time.

[Daniel Silha @SilhaDaniel]

@itsalexvacca Ads

[Daniel Silha @SilhaDaniel]

@binghott They also moved the “Optimize website destination” so it is not really visibne it is turned on. So you are now sending people to page you dont know with ad you didn’t pick

[Barry Hott ☄️ @binghott]

Meta media buyers, LOOK OUT 👀

If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media.

It won't publish automatically, buuuut, it will queue to publish the next time you publish other changes. Super sneaky.

So this means, new ads and duplicated ads will be impacted too. If you're moving quickly and not expecting it, you'll completely miss it.

I've seen this in a few accounts and heard about it a bunch.

How to prevent/avoid for now:

If you see the green Publish button light up in the bottom right of your edit screen, make sure to smash the DISCARD button before moving on.

Before hitting the blue review and publish, always check the number of things being published and make sure it adds up to what you changed. Double check other ads aren't being updated unintentionally.

Please make noise about this issue. This is NOT ok. Tell your Meta rep, chat support, make sure they know this is NOT OK

[Daniel Silha @SilhaDaniel]

@jasonyimco How does it integrate with GDPR? Will it check the consent from cookies and the policy? Because all the automatic scraping uses also all emails, phone numbers etc people fill in the website. This could be dangerous for people with zero knowledge just clicking accept.

[Daniel Silha @SilhaDaniel]

@oliverwhudson Meta guide

[Olly Hudson @oliverwhudson]

We’ve put together a playbook of proven Meta strategies that are working right now for 8 and 9 figure DTC brands.

Meta advertising has changed more in the last two years than in the five before it. The algorithm is smarter, the competition is heavier, and the old playbook (stack your targeting, run your best creative, scale what works) doesn’t cut it anymore.

The brands pulling away from the pack aren't spending more. They're thinking differently.

They've shifted from audience-first to persona-first, from volume to variety, from optimising individual ads to building creative systems. They're feeding the algorithm better signals and getting better results in return.

This is a comprehensive guide of what those brands are actually doing right now - the strategies, structures, and thinking that are moving the needle on Meta right now.

Here’s what you can expect:

1️⃣ Understand how Meta actually works in 2026 - learn how Andromeda's individual-level ad matching has changed the rules of creative strategy, and what it means for how you build, structure, and scale your account.

2️⃣ Build a persona framework that drives real incremental reach - go beyond demographics into the psychological fears, desires, and cognitive biases that tell Meta exactly who to find, and stop wasting spend reaching the same people repeatedly.

3️⃣ Create ads that stop the scroll - discover the creative principles, narrative structures, and emotional frameworks behind the highest-performing Meta ads right now, with real case studies and measurable results.

4️⃣ Scale without starting from scratch - learn the systems, hierarchies, and portfolio thinking that the fastest-growing DTC brands use to keep creative output fresh, efficient, and compounding over time.

Get a full-funnel playbook you can apply immediately - from account structure and partnership ads to AI tools, organic strategy, and multi-channel thinking, every chapter is built around what's working right now.

Want it?
Retweet this post
Comment "meta guide" and I'll send it over

[Joseph Viviano @josephdviviano]

wow, this exploded. here's the rest of our conversation last night

https://t.co/shqImTxJ0b

[Tuki @TukiFromKL]

🚨Did you see what Karpathy just said? Stop everything and read this.

3 years ago this man was teaching the world how to build neural networks from scratch.. Stanford lectures. YouTube tutorials.. "Here's how to write a GPT from zero."

> Now he's saying don't write code at all. Just manage the agents that write it for you.

The same guy who literally taught a generation of engineers how to code is now telling them their job is to sit in a command center and babysit AI workers. He compared it to a tmux grid. Yuchen Jin in the replies compared it to StarCraft.

These people are not joking. They're designing a future where "software engineer" means "guy who watches 12 AI agents on 6 monitors and makes sure none of them crashed."

And then.. AND THEN.. he casually says you'll be able to fork entire companies. Not code. Companies. Copy-paste someone's whole operation like it's an open source repo..

The man who mass produced software engineers just mass produced CEOs. And he did it in a tweet.

If you spent the last 5 years grinding LeetCode and building a résumé to get into FAANG, I genuinely don't know what to tell you right now.

The guy who wrote the playbook just burned it.

[Aakash Gupta @aakashgupta]

A company with $24 billion in revenue and 24% gross profit growth just cut 4,000 people while raising 2026 guidance to $12.2 billion in gross profit. Stock ripped 20% after hours. The market added roughly $6 billion in market cap. That's ~$1.5 million in enterprise value created per eliminated role.

Block is the canary in the coal mine. And they're not alone.

ASML cut 1,700 jobs last month while reporting record orders and said they were "choosing to make these changes at a moment of strength." Salesforce cut 5,000 after AI agents started handling 50% of customer interactions. Amazon cut 16,000 in January on top of 14,000 in October. Every one of these companies was growing when they did it.

Dorsey said the quiet part out loud: intelligence tools paired with smaller teams have already changed what it means to run a company. He chose one massive cut over repeated rounds because, his words, gradual cuts destroy morale and trust. The restructuring charges are $450-500 million. At the operating income Block is guiding, that pays for itself in two quarters. After that, pure margin expansion. That's why Wall Street rewarded it instantly.

Here's what's coming. Goldman estimates AI is already responsible for 5,000 to 10,000 net monthly job losses in exposed U.S. industries. Citigroup is planning 20,000 cuts. Dow just slashed 4,500. 40% of employers surveyed say they expect to reduce headcount because of AI. 30,700 tech jobs gone in the first six weeks of 2026 alone.

Block went from 10,000 to 6,000 while growing revenue and raising guidance. Every CEO running a company with more than a few thousand employees is doing this math tonight. The canary just stopped singing.

[Daniel Silha @SilhaDaniel]

@annaud Na jakém modelu to jede v Notionu, nevíš? Já chci teď zkusit Claude Cowork s pamětí v Notionu. Protoze v Claude zacinam travit sakra hodne casu. 😄

[Daniel Silha @SilhaDaniel]

@TechWith_Nova META

[Daniel Silha @SilhaDaniel]

@GoogleLabs The texts are like 100% out of safe zones for stories format and therefore not useful. There is no way how to move them. :(

[Google Labs @GoogleLabs]

Today, we’re introducing Pomelli’s latest feature update, ‘Photoshoot’

With Photoshoot, you can start from a single image of your product and easily create high quality, customized product shots to elevate your marketing.

Available free of charge in the US, Canada, Australia & New Zealand! Get started with Pomelli today at https://t.co/SbeT00ToNx

[Nákupčí nemovitostí @CifrMarek]

Nedostupnost bydlení. “Tehdy” a teď.

Pojďme těmto debatám utnout tipec jednou pro vždy. Dávám proto veřejně interní dataset vyjádřený grafem, ze kterého můžete vyčíst 3 zajímavosti:

1️⃣ Rok 2023 byl z hlediska nedostupnosti bydlení nejextrémnější a v historickém srovnání nemá obdobu.

Neb se potkaly všechny negativní faktory najednou: Extrémní nominální ceny, prudký pád reálných příjmů a vysoké úroky hypoték. Tento stav s mírným náznakem zlepšení trvá nadále.

2️⃣ V 90s byly hypotéky po čertech drahé. Ale platy byly vhledem k cenám bytů tak vysoko, že i s vyšším úrokem byla cesta k vlastnímu bydlení pro pracujícího člověka výrazně snazší než dnes.

V roce 97 jste si za 5 ročních platů koupili byt, dnes za 5 let většinou našetříte na akontaci, díky které si můžete vzít hypotéku na 35 let.

3️⃣ Výnos z nájmu setrvale klesá.

To je jeden ze 3 důvodů, proč dokola opakuju, že investice do cihel aktuálně dává smysl jen relativně úzké kategorii investorů. Zbytek právě dělá zásadní chybu a ještě u toho tupě lepí záporné cashflow skrze nepřiměřené LTV.

Co si z toho vzít? S dovolením svou odpověď rozdělím pro dvě různá publika.

Co mají dělat mlaďoši? 🚼

Že za svou práci dostaneme na realitním trhu sotva polovinu toho, co naši rodiče, je na lejno, ale nedá se svítit. Tenhle balíček karet jsme nemíchali my a už s tím nic neuděláme. Řešení reálně přinese až zlom demografické křivky.

Maximálně to teď můžeme hecnout, pracovat násobně usilovněji a více než vyšší průměr a pak si splnit sen o vlastní cihle. Jenom si každý musí uvážit, jestli to za to stojí 🤷

Nájem dnes totiž není žádné stigma. Je to zcela racionální ekonomická volba a pokud tuto kartu zahrajete dobře, budete z toho benefitovat až do konce hry.

Toto je můj způsob uvažování a říkám to veřejně už několik let. Jenom u toho teda stejně pracuju výrazně více a usilovněji než běžný průměr 😁

Co mají dělat ti, co za svůj život měli víc než 45 Vánočních stromečků? 🎄🎄🎄

Pokud z vás padají voloviny typu „mladí jsou netáhla a neví co by chtěli“ tak se prosím hluboce zamyslete nad tím, co je váš příspěvěk v mezigenerační štafetě, kterou všichni běžíme.

Dokážu vám přiznat spoustu zásluh a odpustit spoustu věcí, ale infrastrukturní dluh v podobě nedokončených tahů a sítí, dodrbané územní plány, nefunkční stavební zákon, neexistující penzijní reformu a rozpočet na hranici dluhové brzdy fakt ne.

Porevoluční sprint a roky příznivého ekonomického vývoje jste prožrali a spotřebovali pro svůj osobní prospěch a ještě u toho vedete blbé keci.

Ale nebojte se, my tu zatáčku vybereme za vás. Jenom nás to bude stát násobně víc úsilí, budeme u tohoto platit vyšší daně a budeme se u toho muset vypořádat sešněrovaní nesmyslnými regulacemi s řádově agilnější globální konkurencí.

Ale těm, kteří problematiku chápou a pomáhají ji řešit naopak upřímné díky. Snad budete slyšet víc, než vaši vrstevníci 🙂

Metodický disclaimer:

Ano, nominál vs. nominál je ekonomicky nejexaktnější. Nicméně mzda musí pokrýt běžnou inflaci (energie, potraviny, služby), aby člověk přežil. Teprve to, co zbude, může jít do nákupu aktiv, mezi které patří i nemovitosti. Z tohoto důvodu pracuju s reálnou kupní silou. Lépe to odráží realitu běžného života.

Zdroje dat:

ČSÚ, Eurostat, Dataligence, Swiss Life Hypoindex, ČNB (ARAD), CEIC Data, CERGE-EI

[Daniel Silha @SilhaDaniel]

@namyakhann @claudeai @framer Landing

[Matt Shumer @mattshumer_]

https://t.co/ivXRKXJvQg

[Grummz @Grummz]

This will happen to AI games too.