The nature of the prompts is just as interesting as the traffic itself.
NBA and NFL referrals are driven by fans following a season.
FIFA referrals are driven by people planning for a once-every-four-years event.
Most of the AI demand around FIFA today is about getting there.
Here's how AI referral traffic evolved over time.
Interestingly, the NFL's AI referral traffic peaks during the regular season.
Traffic declines during the playoffs and reaches one of its lowest points around the Super Bowl.
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Perplexity Computer is for growing businesses.
Computer connects to 400+ tools for every type of company, including Intuit QuickBooks, Vercel, Shopify, Canva, and more.
Learn more about how people are using Computer for their business:
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With Similarweb data plugged in, you can ask Perplexity to:
→ Map who's gaining share in any category
→ Evaluate keyword opportunities, including zero-click exposure
→ Break down a competitor's channel mix
→ Build and prioritize prospect lists from real digital signals
Then turn it into a brief, a deck, or outreach - all in one conversation.
Perplexity joins @ChatGPTapp, @claudeai, @ManusAI, and @Copilot as part of a growing ecosystem bringing Similarweb data into the AI tools teams already use to find answers and do real work.
👉 Full details + how to connect:
https://t.co/zlmIQtOIVi
Similarweb data is now available inside @perplexity_ai
You can now access trusted market, audience, and competitive intelligence directly inside your AI workflows, either via our native integration in Perplexity Computer, or via our official connector for existing Similarweb customers.
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Claude AI — Our preliminary May data suggests:
→ More than 12% month-over-month traffic growth from April to May (first thirty days)
→ The first month ever to exceed 900M total visits
→ A fifth consecutive month of growth
We're excited to announce that Similarweb data is now available inside @ChatGPTapp.
With our new MCP integration, teams can ask ChatGPT for traffic trends, keyword opportunities, app performance metrics, lead generation insights, or ecommerce data, and get real answers.
We’re far enough into the Gen AI revolution to know that chatbots are only as useful as the data behind them.
This integration creates a direct connection between a daily, multi-functional work tool and trusted digital intelligence.
Analysts, marketers, and product teams can now access the same enterprise-grade insights in ChatGPT that they already rely on in our platform.
And this is just one part of a broader AI ecosystem. Similarweb connectors and apps are now available across ChatGPT, @claudeai, @perplexity_ai, @ManusAI, and hundreds of additional AI tools through our MCP server.
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In both cases, there was an immediate spike.
In Jaguar's case, it was followed by a cooldown. Still, both traffic levels and audience composition showed a lasting shift.
As for the business impact, it remains to be seen how Ferrari will be affected.