Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse » « Let’s say someone came up to you — when you were reading the news, or playing a game — and handed you a form. “Hi! I’d like permission to track you. Sounds good?” https://t.co/IgrRCrr7W2
Publishers are seeing revenue bumps of up to 103% from email newsletters: "It is the new homepage" | What’s New in Publishing | Digital Publishing News https://t.co/Ef2TEnYYvG
Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature, « Any depreciation — and especially its full blown removal — would have a huge impact on the estimated $200 billion+ mobile advertising market » https://t.co/k9STBlfYAn
Publisher subscription platforms, Cafeyn and Readly, branch out into UK newspapers | What’s New in Publishing | Digital Publishing News https://t.co/lUOtrpC5br
La publicité fait vivre les médias. La voie est toute indiquée par le NyTimes, vers une publicité moins intrusive et respectueuse, sans tracker, contextuelle et ciblée avec le consentement de l’utilisateur.
https://t.co/KsiG3fqpIP
Super proud and excited to announce that SmartWall has been acquired by ASMIQ AG https://t.co/T5DPq1fUdl
After almost 5 years of hard work to sustainably finance journalism and reinventing the way to monetize and consume online content...
(1)Heureux d’annoncer que SmartWall fait maintenant partie d’@ASMIQ AG !
https://t.co/ENR3Pz99Ov
Après presque 5 années intenses à travailler sur comment financer durablement le journalisme, réinventer la façon de consommer et monétiser le contenu, l’aventure ne s’arrête pas là..
'More accountability': Unilever creates its own network for trusted publishers - Digiday « The first tier will focus on guarantees the publishers can offer around viewability, brand safety and ad fraud. » #viewability#transparency
https://t.co/ZHvRwLiiLU
Ad buyers' latest gripe: Outstream video ads playing out of view - This never happens with the video InWall that provides brands with 100%viewability, >80% completion rate https://t.co/pgdNhxVJ8Y
Scorched earth: A new post of mine arguing we must be honest about all that does not and never will work to save old journalism. Only then can we rebuild from the ashes: https://t.co/5jKssCBjNT
The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. https://t.co/sfmdrxGBNJ