SmartWall

We personalize user experiences to find each user’s tipping point towards conversion. #paywall #monetization #subscriptions #advertising #personalization #ai

[SmartWall @smartwall_ai]

9 subscriber retention strategies https://t.co/2MEamRT4iV

[Marc Lamarche @MarcLamarche]

Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse » « Let’s say someone came up to you — when you were reading the news, or playing a game — and handed you a form. “Hi! I’d like permission to track you. Sounds good?” https://t.co/IgrRCrr7W2

[SmartWall @smartwall_ai]

Publishers are seeing revenue bumps of up to 103% from email newsletters: "It is the new homepage" | What’s New in Publishing | Digital Publishing News https://t.co/Ef2TEnYYvG

[Marc Lamarche @MarcLamarche]

Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature, « Any depreciation — and especially its full blown removal — would have a huge impact on the estimated $200 billion+ mobile advertising market » https://t.co/k9STBlfYAn

[Marc Lamarche @MarcLamarche]

Why publisher content studios are set up to fail https://t.co/Jb6HlbPk5J

[Marc Lamarche @MarcLamarche]

'Churn and burn': Publishers are prioritizing subscription volume over immediate revenue - Digiday https://t.co/SF4FLeQhZ0

[Marc Lamarche @MarcLamarche]

Cookie Wall et #RGPD: les éditeurs soutenus au Conseil d'Etat face à la Cnil https://t.co/iSIp8bwWtO

[SmartWall @smartwall_ai]

@TatianaPecanac Quand je vois ça, l’expediteur voit son email directement envoyé dans les Junk

[Marc Lamarche @MarcLamarche]

Publisher subscription platforms, Cafeyn and Readly, branch out into UK newspapers | What’s New in Publishing | Digital Publishing News https://t.co/lUOtrpC5br

[Marc Lamarche @MarcLamarche]

La publicité fait vivre les médias. La voie est toute indiquée par le NyTimes, vers une publicité moins intrusive et respectueuse, sans tracker, contextuelle et ciblée avec le consentement de l’utilisateur.

https://t.co/KsiG3fqpIP

[Marc Lamarche @MarcLamarche]

Super proud and excited to announce that SmartWall has been acquired by ASMIQ AG https://t.co/T5DPq1fUdl
After almost 5 years of hard work to sustainably finance journalism and reinventing the way to monetize and consume online content...

[Marc Lamarche @MarcLamarche]

(1)Heureux d’annoncer que SmartWall fait maintenant partie d’@ASMIQ AG !
https://t.co/ENR3Pz99Ov
Après presque 5 années intenses à travailler sur comment financer durablement le journalisme, réinventer la façon de consommer et monétiser le contenu, l’aventure ne s’arrête pas là..

[SmartWall @smartwall_ai]

One year into the #paywall, Wired is testing letting advertisers unlock access for readers - Digiday https://t.co/aqM8JKRBTO

[SmartWall @smartwall_ai]

'More accountability': Unilever creates its own network for trusted publishers - Digiday « The first tier will focus on guarantees the publishers can offer around viewability, brand safety and ad fraud. » #viewability #transparency
https://t.co/ZHvRwLiiLU

[SmartWall @smartwall_ai]

L’attention publicitaire : un nouvel indicateur de performance qui bouleverse l’écosystème digital - Image - CB News https://t.co/gIsWmRtusj

[SmartWall @smartwall_ai]

Ad buyers' latest gripe: Outstream video ads playing out of view - This never happens with the video InWall that provides brands with 100%viewability, >80% completion rate https://t.co/pgdNhxVJ8Y

[Jeff (Gutenberg Parenthesis) Jarvis @jeffjarvis]

Scorched earth: A new post of mine arguing we must be honest about all that does not and never will work to save old journalism. Only then can we rebuild from the ashes: https://t.co/5jKssCBjNT

[SmartWall @smartwall_ai]

Digital Media: What Went Wrong – The New York Times – Medium https://t.co/OUDMsWZneT

[DiG Publishing @diglisbon]

Rewarded video helps mobile advertisers move on from impressions #AdTech #Gamification https://t.co/UGoJ2BPykb

[Aram Zucker-Scharff | @[email protected] @Chronotope]

The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. https://t.co/sfmdrxGBNJ