Denise Alison

Creator of digital content. Hater of plastic & unnecessary waste. Sayer of funny things.

[Denise Alison @socialdenise]

@budweiserstage Can we bring in lulu belt bags? E.g https://t.co/wLNYs9hHg7

[Denise Alison @socialdenise]

@KASocialMedia Yes! I go every year 🎃

[Denise Alison @socialdenise]

@tinyadvjourney @hellotushy My bum will let you know how it goes 😂

[Denise Alison @socialdenise]

So excited because we just installed our @hellotushy 💩

[Denise Alison @socialdenise]

Attract 10,000 followers overnight!

No one with any real marketing experience has ever said this. (Non-facetiously).

[Denise Alison @socialdenise]

Don’t create content just for the sake of it. Create content that is so fantastic that your audience WANTS to share it with their network. They WANT to try it out. And when they do, they see a result.

[Denise Alison @socialdenise]

It might seem obvious that if you want to get in front of the “right people”, you’d need to know WHO the “people” are.

[Denise Alison @socialdenise]

How do I get in front of the right people?

This is one of the most common questions business owners ask me. I don’t have a magical answer. If I did, I’d be the richest marketer (and maybe even person) in the world.

[Denise Alison @socialdenise]

Who's joining today?

[Denise Alison @socialdenise]

Are you posting boring content? ⁣
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Businesses of all kinds hire me to work with them on creative effective social media marketing strategies

#socialmediamarketing #socialmediastrategist #womeninbusiness #digitalmarketing #contentmarketing #personalbrand #relationshipmarketing

[Denise Alison @socialdenise]

Are you on tiktok?

[Denise Alison @socialdenise]

Let’s be clear here. The point of the coffee chat is not to sell or to ask for favours. If that’s your intention, don’t follow the process I’ve outlined here (you’d want to be upfront about that before you set up the call).

#socialmediamarketing #socialmediastrategist

[Denise Alison @socialdenise]

Once you’ve built some familiarity and some back and forth, you’ve gained some goodwill and you can make your coffee chat request. To do that, send them a DM on the platform you’ve already been connecting on. Say something like…

#socialmediamarketing #socialmediastrategist

[Denise Alison @socialdenise]

Here’s what NOT to do: send a connection request and immediately request a coffee chat. It’s incredibly awkward and you likely will not get a positive response. The receiver will be thinking “who is this person and what’s in it for me?”

[Denise Alison @socialdenise]

Virtual coffee chat n. a friendly, casual video call where 2 (or more) people get to know each other and their work better. Most common reasons for virtual coffee chats:

- Geography
- Relationships building
- Physical distancing

#socialmediamarketing #socialmediastrategist

[Denise Alison @socialdenise]

When it comes to the coronavirus pandemic, you can’t keep on posting as if everything were normal.

#socialmediamarketing #womeninbusiness #digitalmarketing #contentmarketing #personalbrand #networking #behindthescenes #unfiltered #socialdistancing #selfisolation #coronavirus

[Denise Alison @socialdenise]

Do you have a crisis management strategy? Up until a couple of months ago, this is probably not something you had considered.⁣
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#networking #engagement #learning #expertise #personalbrand #behindthescenes #unfiltered #socialdistancing #selfisolation

[Denise Alison @socialdenise]

Check-in: how are you doing?

[Denise Alison @socialdenise]

Is your goal to post content? No. For most businesses creating and posting content is one part of a bigger goal. So how do you identify those goals and make sure you are moving closer towards them?
#socialmediamarketing #socialmediastrategist #womeninbusiness #digitalmarketing

[Denise Alison @socialdenise]

I find that a lot of great ideas come to me while I am consuming other content. This might be podcasts, videos, blogs, or something else. Listening and learning fires up something in my brain and leads me to come up with my own ideas for content.