Deborah E, Pro Podcaster/Videographer #SocialCafe

🎙 PRO sound eng (40+ yr)/LA Film School
🎷 #1 Jazz Singer @DeborahE
⭐ Keynote Spkr, Writer, Coach
💃 Host of #SocialCafe (1st Sat 12p PT) 🇺🇸
🫂 #SpacesHost

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question >> How can SMMs use analytics to plan smarter year-end campaigns—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question >> How can SMMs spot missed engagement opportunities using analytics—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question >> How can SMMs use past performance to improve their posting schedule—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@Publer and the #SocialCafe question of the week (#october6)

<< ��𝙪𝙧𝙣𝙞𝙣𝙜 𝙊𝙫𝙚𝙧𝙡𝙤𝙤𝙠𝙚𝙙 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨 𝙄𝙣𝙩𝙤 𝘼𝙘𝙩𝙞𝙤𝙣 >>
Find out here 👉
https://t.co/BEnNKoq0rr

Sign up for Publer account 💡 >> https://t.co/9s4RIulsco #affiliate

TY @Publer!
https://t.co/9s4RIulsco

[Publer @publer]

Hi Deborah,

One often-overlooked analytics insight is when your audience is most likely to engage, not just which posts received the most likes.

Publer analyzes each connected account’s historical performance to identify personalized best times to post. You can find these recommendations in Analytics, create a post directly from a suggested time, add them to your Calendar, or use Autofill to build your posting schedule around those time slots.

This makes your analytics more useful for planning your content, instead of something you only check after a post has already gone out.

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@Publer is incredibly awesome &amp; each week, they answer a question for #SocialCafe

Attached is our question, and in a minute or so, we will retweet Publer's answer ;) &gt; &gt; Thank you! #Publer

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; What’s one overlooked analytics insight SMMs should use—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer - I love this shift from using analytics only to measure what happened to using them to plan what happens next. Personalized best times turn the data into something immediately actionable.

Thank you, Publer!

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; What’s one overlooked analytics insight SMMs should use—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; How can SMMs use analytics to plan ahead—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer and the question of the week (#September29)

&lt;&lt; 𝙏𝙞𝙢𝙚 𝙩𝙤 𝘼𝙙𝙟𝙪𝙨𝙩 𝙔𝙤𝙪𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 &gt;&gt;
Find out here 👉
https://t.co/EZQbJeoXJ3

Sign up for Publer account 💡 &gt;&gt; https://t.co/N8pCAQPI3b #affiliate

TY @Publer!
https://t.co/N8pCAQPI3b

[Publer @publer]

Hi Deborah,

One clear sign that it’s time to rethink your content strategy is a steady drop in engagement, such as fewer likes, comments, shares, or clicks, even though you’re still posting regularly. When your audience stops interacting, it usually means your messaging no longer resonates, your posting times are off, or you’re using formats that the platform’s algorithm is not showing as much.

That’s where Publer can help. Instead of guessing what works, you can use its built in analytics to see which posts are not performing well and which formats your audience likes most. Once you know what needs to change, Publer makes it easy to try new ideas by letting you bulk schedule different types of content, adjust your posting times, and use its AI assistant to improve existing posts or turn them into different content formats across all your channels in one place.

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@Publer is incredibly awesome &amp; each week, they answer a question for #SocialCafe

Attached is our question, and in a minute or so, we will retweet Publer's answer ;) &gt; &gt; Thank you! #Publer

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; What’s one sign it’s time to adjust your content strategy—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer - I like the reminder that a steady drop matters more than a single post having a bad day. Publer’s analytics make it much easier to spot those patterns and then test adjustments instead of guessing.

Thank you, Publer!

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; What’s one sign it’s time to adjust your content strategy—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer and the question of the week (#September22)

&lt;&lt; 𝙒𝙝𝙖𝙩 𝘿𝙤𝙚𝙨 𝙔𝙤𝙪𝙧 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙒𝙖𝙣𝙩? &gt;&gt;
Find out here 👉
https://t.co/OOcqkwGL8Y

Sign up for Publer account 💡 &gt;&gt; https://t.co/N8pCAQPI3b #affiliate

TY @Publer!
https://t.co/N8pCAQPI3b

[Publer @publer]

Hi Deborah,

Analytics give SMMs a clearer understanding of what resonates with their audience. Instead of relying on assumptions, they can look at metrics like engagement, reach, link clicks, and video watch time to see which topics, formats, and content styles perform best. Over time, these insights help shape a more effective content strategy by highlighting what deserves more attention and what may need to be adjusted.

Publer makes this easier by bringing performance data from multiple social platforms into one place. You can quickly review past posts, sort them by different metrics, and identify your top-performing content. The platform also helps you find the best times to post based on audience activity, track competitors to see how your performance compares, and reuse successful posts without having to start from scratch.

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@Publer is incredibly awesome &amp; each week, they answer a question for #SocialCafe

Attached is our question, and in a minute or so, we will retweet Publer's answer ;) &gt; &gt; Thank you! #Publer

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; How can SMMs use analytics to decide what content to focus on—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer - I really like the idea of using analytics to replace assumptions with actual audience behavior. 💚

Bringing those insights together makes it much easier to decide what deserves more attention—and what needs adjusting.

Thank you, Publer!
#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; How can SMMs use analytics to decide what content to focus on—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer and the #SocialCafe question of the week (#September15)

&lt;&lt; 𝙒𝙝𝙖𝙩 𝘿𝙤𝙚𝙨 𝙔𝙤𝙪𝙧 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙒𝙖𝙣𝙩? &gt;&gt;
Find out here 👉
https://t.co/Zib8itoNDH

Sign up for Publer account 💡 &gt;&gt; https://t.co/N8pCAQPI3b #affiliate

TY @Publer!
https://t.co/N8pCAQPI3b

[Publer @publer]

Hi Deborah,

SMMs can learn what their audience wants more of by paying attention to what actually performs well. Look at the topics, formats, hashtags, and posting times that consistently get better engagement, reach, clicks, follower growth, or conversions.

Publer makes this easier by bringing your social media analytics into one place. You can see how your accounts are performing, find your top performing posts, compare results across different platforms and time periods, check engagement and click rates, see when your audience is most active, and export reports when you need a deeper look or want to share results with a client.

A good approach is to review your analytics regularly, see what your audience responds to most, and create more of that while still testing new ideas. Over time, those insights can help you build a content strategy based on what your audience actually wants.

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@Publer is incredibly awesome &amp; each week, they answer a question for #SocialCafe

Attached is our question, and in a minute or so, we will retweet Publer's answer ;) &gt; &gt; Thank you! #Publer

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; How can SMMs learn what their audience wants more of—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer - I like that distinction—letting actual audience behavior guide the strategy while still leaving room to experiment. Publer makes it much easier to turn those insights into decisions instead of just collecting numbers.

Thank you, Publer!

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; How can SMMs learn what their audience wants more of—and how can Publer help?

Thank you! 🤩

#Publer #SocialCafe

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer @Publer and the #SocialCafe question of the week (#september8)

&lt;&lt; 𝙁𝙧𝙤𝙢 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨 𝙩𝙤 𝘼𝙘𝙩𝙞𝙤𝙣 &gt;&gt;
Find out here 👉
https://t.co/OVuYn8jYCO

Sign up for Publer account 💡 &gt;&gt; https://t.co/uplomlpFqd #affiliate

TY @Publer!
https://t.co/uplomlpFqd

[Publer @publer]

Hi Deborah,

If there’s one metric every SMM should keep an eye on, it’s engagement rate per post, calculated by dividing total interactions by reach. While follower count shows you how large your audience is, engagement rate tells you whether your content is actually connecting with them.

Publer brings performance data from your connected profiles into one analytics dashboard, so you can easily see which posts perform best, understand what drives engagement, and reuse or repurpose content that works. This helps you make better decisions about your content and keep improving your social media strategy.

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@Publer is incredibly awesome &amp; each week, they answer a question for #SocialCafe

Attached is our question, and in a minute or so, we will retweet Publer's answer ;) &gt; &gt; Thank you! #Publer

[Deborah E, Pro Podcaster/Videographer #SocialCafe @socialwebcafe]

@publer
Question &gt;&gt; What’s one metric SMMs should watch regularly—and how can Publer help them use it?

Thank you! 🤩

#Publer #SocialCafe